Since makeup primer is often a basic cosmetic product, it occupies a larger share of the cosmetics market.
In 2021, the global facial primer market size will be US$1.99 billion, with revenue expected to grow at a compound annual growth rate of 8.1% during the forecast period, and the market size in 2030 is forecast to be US$4.01 billion.
Owing to the trend of huge profits, the major players in the global cosmetic primer market are Pola Orbis Holdings, Leecosmetic, Sofina, Shiseido, Benefit Cosmetics Llc, Paul and Joe, LVMH, Estee Lauder, Chantecaille Beaute, YSL, Hourglass Cosmetics, and others.
At the same time, many brands have begun to cooperate with private label cosmetics manufacturers in order to seek more profits. So, how do you choose a private label makeup primer manufacturer? Below is your interpretation.
How to Choose a Private Label Makeup Primer Manufacturer
1.Product quality is the first consideration
Product quality is the most important consideration.
First of all, each country has different quality testing standards, and product quality is basically related to market access. Especially in North America and Europe, the quality requirements for cosmetics are stricter. If the quality of your product is not up to standard, you may not be able to sell it in this region.
Secondly, because contracting with OEMs often takes a long time, if there are problems with product quality, it will lead to a large number of complaints. You may not be able to adjust the manufacturing plan in the short term, and it will be difficult to change manufacturers in the short term. It can be seen that choosing a cosmetics manufacturer is often a very careful thing.
Whether it is manufactured in your factory or outsourced to an OEM, please ensure that the manufacturer has the ability to manufacture high-quality, safe cosmetic primer products. In order to ensure that the quality is reliable, you can ask the manufacturer to provide product quality inspection reports and related certification documents. The most important ones at present are ISO and GMP certification.
If you need a foundry with favorable prices and many years of experience, we recommend Leecosmetic. It has already passed ISO and GMP certification and has an experienced professional team specializing in the production of high-quality cosmetic products. Its services include product development and packaging design. , production and quality control, you can rest assured that you don’t have to handle production matters.
Contact： https://leecosmetic.com/contact-us/
2.Production capacity matches your brand needs
If the scale of primer you need to produce is small, stable supply is enough. But if you need a large amount of base makeup products, then the manufacturer needs to have sufficient production and supply capabilities, including ensuring stable supply and timely delivery.
It is recommended that you understand their production line size and equipment, and understand their maximum production capacity. Of course, for further investigation, you can learn about the history of the manufacturer and see how many years of manufacturing experience it has. The number of years of experience in an industry is basically positively related to its production capacity.
Leecosmetic is a cosmetics manufacturer with more than 10 years of experience, with 20 automated production lines, including automatic powder pressing, lipstick filling and packaging lines, with a total production capacity of approximately 1,500k pcs/month.
3.Examine its customization capabilities to see if it matches market demand.
If your customer group is relatively niche, or the specific needs are different from the general public, then you need the manufacturer to have customization capabilities and be able to adjust the product formula according to the particularity of the customer group.
Consumers in some areas may have special requirements, requiring manufacturers to design packaging and specifications to match local cultural characteristics.
One company that can offer such customization is Leecosmetic, which offers a one-stop private label or OEM service that can meet the needs of every skin type and budget on the market.
4.Manufacturing costs affect profits and pricing
Discuss product pricing and cost structure carefully with manufacturers and understand the pricing details. This is not only related to product pricing, but also related to your profits.
When choosing a manufacturer, you need to consider the balance between product quality and price at the same time. It is recommended that you give priority to choosing a cost-effective manufacturing solution. Since China has low labor costs and many years of manufacturing technology accumulation, choosing China’s Leecosmetic can produce global best-selling products at a reasonable price.
Moreover, Leecosmetic was founded in 2013 with three basic principles: customer first, high quality, and affordable prices, which means that if you are looking for a cosmetics manufacturer in China, then Leecosmetic is your best choice.
5.Supply chain management, inspecting the sources of raw materials
Sometimes product quality problems do not necessarily exist in the production process. The procurement and transportation of raw materials have a certain relationship.
If possible, it is recommended that you understand the manufacturer’s supply chain management, understand the quality of their raw materials, and understand whether their supply of raw materials is stable.
6.Other factors
If you have many choices, it is recommended that you look for manufacturers with a good reputation, which will make you feel more comfortable working with them. You can contact them to ask for previous cooperation cases, or get customer feedback, which can help you find reliable partners.
In addition, you should also fully communicate with potential manufacturers to understand their working methods, willingness to cooperate and communication efficiency. Excellent communication skills and positive cooperative attitude will let you see their professionalism.
Additional reading: Main primer classifications on the market
Filling primer: used to fill in pores, fine lines and other imperfections on the skin, making the skin smoother and more even. Filling primers often contain ingredients such as silicone to form an even film on the skin’s surface.
Long-lasting primer: Its function is to increase the durability of makeup and prevent makeup from fading or blurring. It usually has oil-absorbing and oil-controlling properties.links:hot selling long lasting makeup foundation face primer base
wholesale oil control cosmetic foundation primer
Moisturizing primer: Suitable for dry skin. It contains moisturizing ingredients. It can hydrate and moisturize before makeup, so that the foundation can better fit the skin and avoid the makeup being inconsistent.
Antioxidant Primer: Contains antioxidant ingredients to help skin resist free radicals and environmental pollution.link:manufacturer supply natural essential beauty facial oil
Color correcting primer: has special functions in color. For example, green primer can neutralize red skin tone; purple primer can brighten skin tone.
Sunscreen primer: It has a certain sunscreen effect and provides additional UV protection to the skin.
More:
