Blush Private Label Customization: The Data, Trends, and Manufacturers You Need to Know

Nowadays, women are pursuing diversified aesthetics, and the cosmetics market is expanding rapidly. Among them, as a product that can increase the three-dimensionality of the face and make the face more shiny, blush is becoming increasingly popular.

In addition to the above functions, the successful use of blush can make the face clear and highlight the cheek curve, and girls can use it to modify the face, for example, through the high and low position and upward angle of the blush to reflect different Temperament can even produce different expression effects.

As one of the important steps in makeup, girls can consider creating exquisite makeup based on their skin color and product features to create their own beauty style, gain stronger confidence and charm, and make themselves unique.

If you are a business or startup looking to customize your own brand of cosmetics, then you may need the following data, trends and manufacturer information.



Blush Private Label Customization: Global blush market data


Cosmetics sales saw a sharp decline during the pandemic, but they have since made a rapid recovery. As far as blushes go, sales are soaring. Marketing research firm NPD Group reports that blush sales increased 39% in 2021.

The global blush market is expected to grow at a considerable rate during the forecast period of 2022 to 2031, reaching USD 1 million in 2028, with a CAGR of 100% during 2022-2028, which is quite an astonishing prediction .

And the market data for 2022-2023 also proves this: from 2020 to 2022, blush purchases overall increased by 17%. However, purchases of cream blush jumped 89% during the same period, while sales of powder blush jumped 37%.

It can be said that the market prospect of blush is still broad, but you may need to consider dealing with more competition. You need to start with research on your own positioning and participate in this market feast together.


Which regions lead the blush market?


The regions leading the blush market are North America (United States, Canada, and Mexico) and Europe (Germany, United Kingdom, France, Italy, Russia, Turkey, etc.).

Secondly, with the economic development in the Asia-Pacific region and South America, the growth rate is also very alarming. For example, countries and regions with large populations such as China, Japan, South Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam.

Finally, the Middle East and Africa, such as Saudi Arabia, the United Arab Emirates, Egypt, Nigeria and South Africa, are also developing and have become a region that many cosmetic brands are gradually paying attention to. This has also made the research and development of blush products more diversified, refined and different. Diverse choices for people of color, income and culture.



Blush Private Label Customization: About Blush Trends, Expert Observations and Predictions


According to the predictions of some cosmetics industry experts, the following trends will follow in the blush market:


1.natural luster

Natural and healthy makeup styles have always been a trend and are more widely accepted by the public.

Therefore, the popular blush style may be more towards thin, glossy products, which can enhance the three-dimensionality of the face, but at the same time look very natural, allowing people to see the natural beauty of a girl.


2.lasting effect

When it comes to blush, longevity is an important consideration. Nowadays, most girls have their own jobs, live a fast pace, and take a long time to apply makeup. Blush products that are not durable and easy to remove are easily abandoned by consumers.

So you might want to introduce a more thoughtful blush for girls – one that’s long-lasting and can be a huge help.


3.multifunctional product

Exquisite makeup often requires different products and makeup techniques.

In fact, multi-functional cosmetics have always been popular, and the blush market has also introduced various multi-functional products to cater to various scenes and situations in life.

For example, there are more multi-functional blushes that combine contouring, brightening and other functions, which can modify the face and enhance the luster of the face, making people look more lively and energetic.

Diverse colors
Diverse colors


4.Diverse colors

With the development of globalization and rapid information exchange, people are pursuing changing makeup to show their personality.

Especially with the development of social media such as tiktok, people’s demand for blush colors has become increasingly diversified, making people feel the rapid changes. For example, from natural pink to eye-catching pearlescent colors, they all involve different market segments. .

The market is flooded with blushes of various colors, giving girls the feeling of shopping in a supermarket.


Environmental protection, sustainability
Environmental protection, sustainability


5.Environmental protection, sustainability

Climate change is intensifying and global temperatures are rising. This is the feeling that people get from daily experience, which prompts people to increase their awareness of environmental protection, which is more urgent than ever before.

People are also pursuing environmentally friendly and sustainable cosmetics. Therefore, blush brands that use natural ingredients and environmentally friendly packaging as selling points may receive attention. Especially in today’s era of homogeneous products, if you have some more advanced concepts that will impress customers, that’s a good selling point.

social media influence
social media influence media influence

Internet traffic is increasingly concentrated on social media, which has an increasing influence on the cosmetics market. This results in blush brands having to use social media platforms for marketing, interacting with consumers, and increasing brand awareness.


Recommend an excellent private label custom blusher manufacturer

Leecosmetic is an excellent private label customized blush manufacturer, providing OEM blush manufacturing and ODM branding services to help you create your own blush brand.

With a history of more than ten years, it has accumulated considerable experience and has already passed ISO and GMP certification to ensure high-quality blush products.

Leecosmetic has an experienced professional team that listens to all customers’ needs and can provide one-stop services such as product development, packaging design, production and quality control, working closely with customers to ensure that their specific requirements are met.

Guangzhou Leecosmetic


Their cosmetics brand found success with Leecosmetic

Their cosmetics brand found success with Leecosmetic

Major Competitors in the Blush Market

Key players in the global blush brush market include Leecosmetics, Lancome, Coty, Avon, Amore Pacific, LVMH, Etude House, Armani, L’Oréal, Stylenanda, Shiseido, Maybelline, Dior, Estee Lauder



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