In today’s era of pursuing beauty, cosmetics have become an indispensable part of people’s lives. In 2024, the global cosmetics industry developed rapidly, and major companies are constantly innovating products and developing new formulas.
So, what are the development trends of global cosmetics in 2025? The following are 7 trends in global cosmetics in 2025, providing you with professional and authoritative market outlook analysis from multiple perspectives such as health concepts, microbial technology, and AI technology.
Several major trends closely related to makeup in the global cosmetics industry in 2025
Cosmetic industry trends 1: Strengthening the skin protection function of cosmetics
Reinforce cell membrane structure: Add betaine and aquaporin regulators to some cosmetics to reduce water loss during makeup removal.
Anti-aging strategy: Add anti-aging concepts to the design of anti-wrinkle concealer products, such as accurately targeting the glycosylation process on the cell surface to slow down skin aging.
Reference ingredients involved: betaine, aquaporin regulators, taurine and lecithin.
Betaine has good moisturizing properties and can be used in lip gloss and blush to prevent dry skin after makeup. Aquaporin regulators can be used in liquid foundation to help makeup fit the skin.
Taurine can be added to eye shadow and eyeliner to make eye makeup more comfortable. Lecithin can be used in mascara and eyebrow pencils to evenly disperse pigments and make makeup smoother.
Cosmetic industry trends 2: AI intelligently accelerates cosmetics research and development
Use AI simulation to achieve rapid product iteration: AI simulates the iteration of makeup formulas and quickly launches popular color lipsticks and eye shadows into the market.
Intelligent discovery of biomarkers: Use the powerful computing power of AI to discover high-quality cosmetic markers and develop cosmetics with specific effects.
Smart screening of peptide ingredients: With the speed and intelligence advantages of AI algorithms, moisturizing and anti-aging peptide ingredients can be quickly screened from a large number of ingredients.
Trend 3: Application of genetic research in cosmetics
New Discovery in Genetic Research: Scientists have identified the expression genes SIRT6 and FOX03 related to autophagy and aging markers in the super-centenarian population, providing new ideas for anti-aging makeup.
Berry Extract Miracle: Add berry extracts to lipsticks and blushes to enhance skin gloss.
Mini Protein: Add mini protein to high-end base makeup products to help the skin resist aging.
Use of Retinol: Add retinol formula to anti-wrinkle concealer to reduce skin irritation during makeup.
Trend 4: More advanced skin care delivery system
Exosomes and encapsulation: Use exosomes and encapsulation technology to improve the delivery of active ingredients in whitening foundation liquid.
Breakthrough in encapsulation technology: In anti-wrinkle eyeshadow, advanced encapsulation technology can make retinol more stable and better play the anti-aging effect.
Cosmetic industry trends Trend 5: Innovation of sunscreen function
Improve dispersibility and SPF value: In the research and development of foundation, loose powder, improve the process to make the product more evenly dispersed and the SPF value increased.
Precise control of permeability: reduce the risk of sunscreen penetration and reduce the risk of irritation.
Adaptive protection strategy: customize refreshing sunscreen foundation for oily skin and create high-multiple protective makeup for outdoor workers.
Trend 6: Beauty for Health
New trend of stress-relieving skin care: In the past, some consumers believed that excessive use of cosmetics would harm the skin.
However, as cosmetics use more natural and healthy raw materials, products have become more gentle.
In the future, cosmetic brand marketing will provide a more detailed interpretation of product ingredients to reduce consumers’ concerns about makeup damaging the skin.
Food inspiration: When developing new cosmetics, manufacturers’ R&D personnel can draw more inspiration from natural delicacies and use edible pigments in lipsticks and blushers.
Cosmetic industry trends Trend 7: Application of physical technology in cosmetics
Ultrafine bubble technology: Introducing ultrafine bubble technology in cosmetics to evenly disperse the powder of liquid foundation. After using this product, consumers have a more docile makeup.
Application of smart pigments: Adding smart pigments to eye shadows and eyeliners can enable the product to efficiently absorb harmful blue light after use.
Application of photochemical precursors: Adding MPEBB photosensitive substances to sunscreen powder to enhance the outdoor sun protection function of the product.
Conclusion
The above are the 7 trends of global cosmetics in 2025, providing you with professional and authoritative market outlook analysis.
If you have cosmetics OEM needs, or need to build a private cosmetics brand, please contact Leecosmetic, we will create a perfect one-stop solution for you.
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