If you are planning to create a private cosmetics brand, then choosing a strong OEM factory is one of the prerequisites.
So, how to judge the strength of a cosmetics OEM factory? We all know that the product quality, R&D capabilities, efficiency advantages, and experience of the OEM factory are all important factors to consider its strength.
But don’t ignore such an important factor: to evaluate the comprehensive strength of a OEM factory, it is best to understand its revenue data, which can prove its manufacturing capabilities and its international popularity.
Next, we will combine a large amount of authoritative data to count the top 10 cosmetics OEM factories in China to help you make the right business decisions.
TOP 1: Cosmax Korea
Cosmax Korea is one of the world’s largest cosmetics OEM companies. At present, its skin care and makeup production in the Chinese market accounts for about 7:3, but it is predicted that the proportion of makeup production may gradually increase in the future.
On August 12, South Korea’s COSMAX released a financial report showing that its consolidated operating income in the second quarter of 2024 was 551.5 billion won (about 395 million US dollars according to the exchange rate in December 2024), an increase of 15.1%, setting a record high for a single quarter in all previous years.
The number of newly registered products in its Shanghai factory in 2024 exceeded 1,200, of which cosmetics and perfumes accounted for 60%. Its cooperative brands include Estee Lauder, Shu Uemura, Maybelline, L’Oreal, Pechoin, Carslan, CHICMAX, Galan, etc.
Comprehensive evaluation:
The above data show that Cosmax’s plan to expand the production capacity of its cosmetics business reflects its optimistic outlook on the prospects of the cosmetics market and its strong ability to dynamically adjust its manufacturing layout.
From the performance of operating income, it can be seen that Cosmax’s overall manufacturing business has a good growth trend and has strong revenue creation capabilities. Cosmax’s new product development speed is fast and its cosmetics and perfume products are rich.
TOP 2: Intercos
After a long search, the second quarter financial report of Intercos was not found. Its sales in the first quarter were 221 million euros (about 234 million US dollars), of which sales in Asia reached 43.4 million euros (about 45.91 million US dollars).
In recent years, Intercos’s skin care OEM business has grown rapidly. Taking its largest factory in Suzhou as an example, according to statistics, the number of newly registered products in 2024 is more than 650, of which cosmetics account for more than half, followed by skin care, and the cooperative brands are Dior, Lancome, and Chanel.
Comprehensive evaluation:
Although the second quarter financial report was not found, Intercos’ first quarter sales were 221 million euros, and the overall sales volume was large, which was supported by strong manufacturing capabilities.
TOP3: Kolmar Korea
In 2007, Kolmar Cosmetics (Beijing) Co., Ltd. was established and began to enter the Chinese cosmetics ODM market. According to Kolmar’s data in Wuxi Shanghai, the number of newly registered products in 2024 is more than 820, and the skin care and cosmetics sectors each account for about 30%.
The cooperative brands are Lancome, Estee Lauder, Shiseido, Amorepacific, and Johnson & Johnson. Hana Securities predicts that Kolmar Korea’s operating profit in the third quarter will increase by 117% over the same period last year to 67.4 billion won (about 48 million US dollars).
Comprehensive evaluation:
Kolmar has entered the Chinese cosmetics ODM market since 2007 and has accumulated a large amount of market resources. In 2024, Kolmar’s skin care and makeup manufacturing will develop in a balanced manner, but the scale of new product launches will be slightly smaller.
From the perspective of operating profit, Kolma’s profitability is increasing, and cost control has achieved certain results.
TOP4: Nox Bellcow
Nox Bellcow is a large-scale local OEM company in China. It is the strongest in the field of facial mask OEM, with annual revenue exceeding 1 billion. In 2021, a blogger revealed that Nox Bellcow has 33 mask production lines, with a daily output of 4 million masks. In 2024, the number of newly registered products will be more than 820, of which skin care products account for 85%. Cooperating brands include Watsons, Nivea, Herborist, Avon, Mentholatum, and Hanhoo.
According to the third quarter report of Nox Bellcow, the company’s operating income in the first three quarters was 1.397 billion yuan, a year-on-year decrease of 37,900 yuan, and a net profit of 31.9757 million yuan.
Comprehensive evaluation:
In the first three quarters of 2024, although Nox Bellcow’s operating income decreased, it still maintained a certain scale, and the overall manufacturing business was profitable. At present, Nox Bellcow is facing certain operating pressure and needs to optimize the manufacturing process to improve efficiency. In 2024, Nox Bellcow’s main products will be more in the skin care category.
TOP5: Bawei
Bawei Co., Ltd.’s third quarter report in 2024 showed a cumulative revenue increase of 49.5% over the same period last year, and a net profit of 29.0516 million yuan (about 4.0117 million US dollars).
Comprehensive evaluation:
In the third quarter of 2024, Bawei’s revenue increased by 49.5% compared with the same period last year, indicating that its ability to obtain orders for manufacturing business is increasing. In 2024, the number of newly registered products reached more than 1,200, and the cooperative brands were diverse, indicating that the types of products it manufactured were relatively rich.
TOP6: EASYCARE
EASYCARE is a new third board listed company with a production base of more than 100,000 square meters, equipped with 2 liquid washing production lines and 6 comprehensive product production lines. Its main products are cleansing and skin care, and it also processes some hair care products.
The company’s main revenue comes from 2B and 2C enterprises, among which B-end customers are mainly beauty salons and franchise stores, and the other part of the revenue comes from OEM business. Cooperating customers include Unilever, Henkel,Plant Doctor, etc.
According to the semi-annual report disclosed by Oriental Fortune, this year’s operating income of EASYCARE is 68.46 million yuan (about 9.4536 million US dollars), an increase of 0.51% over the same period. In 2024,EASYCARE will add 330 new registered products, including more than 200 washing and care products.
Comprehensive evaluation:
EASYCARE’s hardware facilities have a certain scale. In 2024, EASYCARE’s operating income increased by only 0.51% over the same period, the overall revenue scale grew slowly, and the number of new products launched was limited.
TOP7: Biotruly
Biotruly masters plant fermentation technology. According to people familiar with the matter in 2023, its revenue volume is about 500 million yuan (about 69 million US dollars). In 2024, Shanghai Biotruly Biotechnology’s new products continue to emerge, with about 140 new products. The cooperative brand network connects Morita Cosmetics, COGI, Herborist, CHNSKIN, UNIFON.
TOP8: Jiahen
Jiahen’s third quarter report in 2024 had a cumulative revenue of 691 million yuan (95 million US dollars), which was higher than Bawei Shares, but fell 5.16% year-on-year.
According to news on October 10, Jiahen has no plans to establish its own brand. In 2024, the company added 237 registered products, mainly concentrated in the field of skin care, and its cooperative brands include Winona, Olay, Dr.Yu, and UNISKIN.
Comprehensive evaluation:
In the third quarter of 2024, Jiahen’s revenue fell by 5.16% year-on-year, indicating that its manufacturing business is facing the pressure of revenue decline and its profitability is weak. In terms of newly registered products, Jiahen launched a small number of new products in 2024, and its product innovation capabilities need to be strengthened.
TOP9: THAI HO GROUP
THAI HO was established in Kaohsiung, Taiwan in 1980, with its operational headquarters in Shanghai. It mainly produces cosmetics, skin care, and medical products. Its main cooperative brands include L’Oreal, LVMH, Shiseido, Perfect Diary, etc.
It is rumored that the scale of THAI HO’s cosmetics OEM is second only to Italy’s Interstellar, but no public financial reports can be found.
Leecosmetic
In addition to these giant companies, Leecosmetic, as a rapidly growing private label cosmetics manufacturer, is working hard to develop and provide the lowest minimum order quantity, which is more cost-effective and is a cost-effective choice for brands to start.
Leecosmetic is a professional cosmetics OEM factory in Guangzhou, China. It has been established for more than 10 years. The company is strong and its operating income is growing rapidly.
As a leading global cosmetics brand wholesaler and manufacturer, Leecosmetic focuses on its own brand cosmetics, including eye makeup, lip makeup, face makeup, etc.
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The six major advantages of this cosmetics OEM factory:
First, the safety certification system is complete, covering many strict standards at home and abroad, and the product quality is guaranteed;
second, the one-stop service is considerate and comprehensive, from product creative conception, formula development to finished product packaging, worry-free throughout the process;
third, the minimum order quantity threshold is low, which greatly reduces the threshold for cooperation and helps emerging brands get started;
fourth, it uses high-end formulas, integrating cutting-edge beauty technology and fashion elements;
fifth, free and efficient sample delivery service, so that customers can intuitively perceive product quality at the first time;
sixth, the fast logistics distribution network covers the world to ensure that products can be delivered to customers in time.
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