Ngaba ujonge ukuqala eyakho ibhrendi yokwenza eyakho okanye wandise ekhoyo? Ukuleyibhela kwabucala eyakho ipalethi ye-eyeshadow inokuba lolona khetho lufanelekileyo kuwe.
Kodwa uqala phi? Sukuba nexhala, sikuphathele ngesikhokelo sethu sokugqibela kwiipalethi ze-eyeshadow.
Kwesi sikhokelo sibanzi, siza kukuhamba ngayo yonke into oyifunayo ukuyazi malunga nokuleyibhile yabucala, kuquka ukufumana umthengisi ofanelekileyo kunye nokuthengisa ibhrendi yakho. Ngobuchule bethu kwintengiso kwishishini lezithambiso ngaphezulu kweminyaka eli-10, siya kukunceda wenze uphawu olubalaseleyo kukhuphiswano kwaye lutsale abathengi abathembekileyo. Ke, masiqalise ekudaleni eyakho ibhrendi ye-eyeshadow palette yesiko!
Uluhlu Yemixholo
1. Gqiba kwi-niche yakho kunye nemarike ekujoliswe kuyo
2. Chaza isazisi sophawu lwakho kunye nesicwangciso sokuthengisa
- Yila ibali lebrendi
- Khetha igama leshishini kunye nelogo
- Ukukhuthazwa kwentengiso
3. Yenza okanye ufumane iimveliso ze-eyeshadow yakho
- Zenze ngokwakho, ihoseyile, okanye ukuvelisa ileyibhile emhlophe
- Iinkonzo kunye neengxaki
- Abavelisi beeleyibhile ezimhlophe basekhaya nabaphesheya kweelwandle kunye neenzuzo zabo kunye nokubi
- Uluhlu lwabathengisi
4. Yenza iwebhusayithi yakho kunye nevenkile ye-intanethi
5. Yenza iziko elisemthethweni kwaye ubhalisele iirhafu
6. isiphelo
1. Gqiba kwi-niche yakho kunye nemarike ekujoliswe kuyo
Ngaphambi kokuba uqale ishishini lakho le-eyeshadow, kubalulekile ukuba uchonge i-niche ngaphakathi kwemarike eya kubeka uphawu lwakho ngokwahlukileyo. I-niches enokwenzeka ibandakanya i-vegan kunye neemveliso ezingenazo inkohlakalo, ezinemibala emininzi kunye nemibala eqaqambileyo, okanye iifomyula ezilula ukuzisebenzisa zabaqalayo be-makeup. I-niche yakho kufuneka ibonise ukuthanda kwakho kunye nobuchule kwishishini kwaye uhlangabezane neemfuno ezithile zabaphulaphuli bakho ekujoliswe kubo. I-Leecosmetic uneqela leengcali zokubonisana ukuze likubonelele ngeengcebiso kunye namaqhinga okwenza i-eyeshadow palette egqibeleleyo ukuze ihambelane nemarike ekujoliswe kuyo.
2. Chaza isazisi sophawu lwakho kunye nesicwangciso sokuthengisa
a) Yila ibali lebrendi
Yila ibali lebhrendi elinyanzelisayo eliqaqambisa amaxabiso ebhrendi yakho, injongo, kunye nengxaki iimveliso zakho ezijolise ukuyisombulula. Eli bali liza kunceda ukwakha unxibelelwano lweemvakalelo kunye nabaphulaphuli ojolise kubo kwaye lahlule uphawu lwakho kubantu okhuphisana nabo. Sebenzisa eli bali ukwazisa yonke imiba yesicwangciso sakho sokuthengisa, ukusuka ekupakishweni kwemveliso ukuya kumaphulo eendaba ezentlalo.
Umzekelo, khawube nomfanekiso wakho uqala ibhrendi yamehlo engenankohlakalo kunye nevegan ebizwa ngokuba yi "Nature's Hues." Ibali lakho lebhrendi linokuba yinto enje:
“I-Nature's Hues yazalwa ngenxa yothando olunzulu ngezilwanyana kunye nokuthanda izinto zokuzihombisa ezikumgangatho ophezulu. Sikholelwa ukuba ubuhle bungaze bufike ngeendleko zabahlobo bethu abanoboya, ke silwenze uthumo lwethu lokudala ama-eyeshadows angenankohlakalo kunye ne-vegan angenabubele kwizilwanyana kuphela kodwa anobubele eluswini lwakho. Umseki wethu, uJane Doe, waphefumlelwa ngemibala ephefumlayo efunyenwe kwindalo kwaye wazimisela ukwenza umgca we-eyeshadows obamba ubuhle bomhlaba ngaphandle kokulimaza abemi bawo. Kwii-Nature's Hues, sizinikele ekuboneleleni abathandi be-makeup ngenye indlela engancami ukusebenza okanye umbala.
Kulo mzekelo, ibali le-brand lithetha ukuthanda umseki wezilwanyana kunye nokusingqongileyo, ukuzibophelela kwe-brand kwiimveliso ezingenazo inkohlakalo kunye ne-vegan, kunye nempembelelo emva komgca we-eyeshadow. Eli bali liseka unxibelelwano lweemvakalelo kunye nabathengi abanokubakho ababelana ngexabiso elifanayo kwaye banokuthambekela ngakumbi ekuxhaseni uphawu oluhambelana neenkolelo zabo.
b) Khetha igama leshishini kunye nelogo
Igama leshishini lakho kunye nelogo kufuneka ibonise isazisi sophawu lwakho kwaye ihambelane nabaphulaphuli ojolise kubo. Khetha igama elikhethekileyo, elikhumbulekayo, kwaye kulula ukupela nokulibiza. Ilogo yakho kufuneka ibonakale inomtsalane kwaye iguquguquke ngokwaneleyo ukuze isebenze kumaqonga ahlukeneyo, anje ngemidiya yoluntu, ukupakishwa, kunye neewebhusayithi. Ungasebenzisa izixhobo ze-intanethi ezifana TRUiC kaThixo Business Name Generator or Umenzi we logo ukukunceda ngale nkqubo.
Nazi ezinye iingcebiso zamagama oshishino lwe-eyeshadow:
- ShinyEyes
- IShimmerbox
- EyesbySassy
- Azale
- EyeshadowIce
- Oonodoli bamehlo
- StunningSparkle
Qinisekisa ukwenza uphando ukuze uthintele imiba enokubakho yophawu lwentengiso.
c). Ukukhuthazwa kwentengiso kwi-wholesale eyeshadow palettes
Kufuneka kwakhona uphuhlise isicwangciso sokuthengisa esichaza indlela oza kukhuthaza ngayo iimveliso ze-eyeshadow kwaye ufikelele kubaphulaphuli bakho. Unokusebenzisa amajelo akwi-intanethi anje ngemidiya yoluntu, ukuthengisa nge-imeyile, ukubhloga, ukuthengisa okuphembelelayo, njl. njl., kunye neetshaneli ezingaxhunyiwe kwi-intanethi njengelizwi-lomlomo, iiflaya, iminyhadala, njl., Ukusasaza igama malunga neshishini lakho.
3. Yenza okanye i-wholesale eyeshadow pallets
Ngaba uyafuna ukwenza owakho umgca we-eyeshadow ukusuka ekuqaleni, okanye ufuna ukuthengisa iimveliso esele zikhona kwezinye iibrendi? Oko uthatha isigqibo kuya kuxhomekeka kwixesha lakho, inqanaba lezakhono, kunye nokuba yimalini ekhoyo onayo.
a) Zenze ngokwakho, ileyibhile emhlophe okanye iipaliti ze-eyeshadow ezithengiswayo
Zintathu iinketho eziphambili zokwenza iimveliso ze-eyeshadow: uzenzele, uzithengele ihoseyile, okanye usebenzise umenzi we-makeup omhlophe. Ukwenza iimveliso ngokwakho kuvumela ulawulo olupheleleyo kwizithako kunye nokuqulunqwa, kodwa kunokuthatha ixesha kwaye kufuna ulwazi olukhethekileyo. Ukuthengwa kweholeyili kubandakanya ukuthenga iimveliso ezenziwe kwangaphambili ngobuninzi kwaye uzithengise kwakhona phantsi kwebhrendi yakho, ngelixa abavelisi beeleyibhile ezimhlophe bevelisa iimveliso onokuthi uzenzele kwaye uzithengise njengezakho.
b) Izinto eziluncedo nezingalunganga
- Zenze ngokwakho: ulawulo lulonke, ulwakhiwo olulodwa, iindleko ezinokuthi zibe phantsi; kufuna ulwazi olukhethekileyo, ukuchitha ixesha, Iindleko zokuqala zezithako kunye nezixhobo zinokususela kumakhulu ambalwa ukuya kumawaka aliqela eerandi, kuxhomekeke kumgangatho kunye nobungakanani bezinto ozikhethayo.
- Ixabiso: kulula ukuqalisa, iindleko ezinokubakho ziphantsi, ulawulo oluncinane kwimixube, ukwahlulahlula. Ngokuqhelekileyo, unokulindela ukuhlawula naphi na ukusuka kwi-1 ukuya kwi-$ 10 ngeyunithi ye-eyeshadow, kunye nokubanakho kwamaxabiso aphantsi njengoko u-odola amanani amakhulu.
- Ileyibhile emhlophe: ulawulo olungaphezulu kunokuthengiswa, i-eyeshadow yesiko enegama lakho kunye nelogo, ukupakishwa kwesiko, iindleko ezinokuthi zibe phezulu, zinokufuna ubungakanani obukhulu bokuodola, obunokuqala ukusuka kwiiyunithi ezingama-500 ukuya kwi-5,000 okanye ngaphezulu. Ukunciphisa iindleko, khangela abavelisi okanye inkampani yeleyibhile emhlophe ethatha amanani aphantsi
Ukunciphisa iindleko, kuyacetyiswa ukuba khangela abavelisi okanye iinkampani ezineleyibhile ezimhlophe/zabucala ezithatha amanani aphantsi. Umzekelo, ungajonga ngaphandle I-Leecosmetic, eyileyibhile yabucala ye-eyeshadow supplier enikezela uluhlu olupheleleyo lwemibala ye-eyeshadow kunye neefomyula ezahlukeneyo kunye neendlela zokupakisha. Ngaphaya koko, i-Leecosmetic ibonelela ngeepalethi ze-eyeshadow ezithengiswayo eziqalwe ngee-MOQ ezili-12 ezikuncedayo ukuba uqale ishishini lakho ngokukhawuleza.
c) Abavelisi beeleyibhile ezimhlophe zalapha ekhaya naphesheya kweehoseyile zeeeshadow
Xa uleyibhile ngasese iipalethi zakho ze-eyeshadow, ungakhetha iqabane lasekhaya okanye laphesheya. Abavelisi bendawo banokunikezela ngonxibelelwano olungcono, amaxesha amafutshane okukhokela, kunye neendleko zokuthumela ngenqanawe ezinokuba zisezantsi. Nangona kunjalo, basenokuba neendleko eziphezulu zemveliso.
Abavelisi baphesheya kweelwandle, ngakumbi abo bakumazwe aneendleko eziphantsi zabasebenzi, banokubonelela ngamaxabiso akhuphisanayo. Nangona kunjalo, banokuba namaxesha amade okukhokela, iindleko eziphezulu zokuthumela ngenqanawa, kunye nemiqobo yonxibelelwano enokubakho.
d) Uluhlu lwabathengisi
4. Yenza iwebhusayithi yakho kunye nevenkile ye-intanethi ye-wholesale eyeshadow palettes
Kuya kufuneka ube newebhusayithi yobuchwephesha kunye nomsebenzisi-friendly ebonisa iimveliso ze-eyeshadow kwaye ivumela abathengi ukuba bafake ii-odolo kwi-intanethi. Ungasebenzisa amaqonga afana Shopify or WooCommerce ukwenza ivenkile yakho ye-intanethi ngokulula nangokukhuselekileyo. Kuya kufuneka ukwandise iwebhusayithi yakho ye-SEO (usetyenziso lwe-injini yokukhangela) ukuze ubekwe phezulu kuGoogle kwaye uqhube ngakumbi i-traffic yendalo kwindawo yakho.
5. Yenza iqumrhu elisemthethweni kunye nerejista yerhafu
Ngokubanzi, awudingi layisensi yokuthengisa izithambiso kwi-Intanethi, kodwa uyayenza Ndifuna ilayisensi ukuqhuba ishishini lakho ngokusemthethweni. Abanye abavelisi bafuna ukuba ube neNombolo ye-EIN kunye/okanye iLayisensi yeShishini ngakumbi abavelisi base-US bathanda ukuba ngqongqo ngakumbi. Kuya kufuneka uthathe isigqibo ngesona sakhiwo sisemthethweni seshishini lakho, esifana nokuba neshishini lodwa, i-LLC, okanye iqumrhu. Oku kuya kuchaphazela amatyala akho, irhafu, kunye neemfuno zokuthotyelwa.
6. Isiphelo
Ukuleyibhela kwabucala iipalethi zakho ze-eyeshadow yeyona ndlela ifanelekileyo yokuseka uphawu lwakho kwaye ugqame kukhuphiswano lwentengiso. Ngokugxininisa kwi-niche yakho, i-market target, i-brand identity, isicwangciso sokuthengisa, kunye nokudalwa kwemveliso, unokwakha ishishini eliyimpumelelo nelizinzileyo kushishino lwezithambiso ezikhuphisanayo. Hlala unyanisekile kwinjongo yophawu lwakho kunye neenqobo ezisemgangathweni, kwaye uhlale ugcina abaphulaphuli ojolise kubo engqondweni njengoko usenza izigqibo kwaye ukhulisa ishishini lakho.
