Ngaba ujonge ukuqala eyakho ibhrendi yokwenza eyakho okanye wandise ekhoyo? Ukuleyibhela kwabucala eyakho ipalethi ye-eyeshadow inokuba lolona khetho lufanelekileyo kuwe.
Kodwa uqala phi? Sukuba nexhala, sikuphathele ngesikhokelo sethu sokugqibela kwiipalethi ze-eyeshadow.
Kwesi sikhokelo sibanzi, siza kukuhamba ngayo yonke into oyifunayo ukuyazi malunga nokuleyibhile yabucala, kuquka ukufumana umthengisi ofanelekileyo kunye nokuthengisa ibhrendi yakho. Ngobuchule bethu kwintengiso kwishishini lezithambiso ngaphezulu kweminyaka eli-10, siya kukunceda wenze uphawu olubalaseleyo kukhuphiswano kwaye lutsale abathengi abathembekileyo. Ke, masiqalise ekudaleni eyakho ibhrendi ye-eyeshadow palette yesiko!
Uluhlu Yemixholo
1. Gqiba malunga nendawo yakho kunye nemarike ekujoliswe kuyo
2. Chaza ubuwena bophawu lwakho kunye necebo lokuthengisa
- Yila ibali lebrendi
- Khetha igama leshishini kunye nelogo
- Ukukhuthazwa kwentengiso
3. Yenza okanye ufumane iimveliso zakho ze-eyeshadow
- Zenze ngokwakho, ihoseyile, okanye ukuvelisa ileyibhile emhlophe
- Iinkonzo kunye neengxaki
- Abavelisi beeleyibhile ezimhlophe basekhaya nabaphesheya kweelwandle kunye neenzuzo zabo kunye nokubi
- Uluhlu lwabathengisi
4. Yenza iwebhusayithi yakho kunye nevenkile ekwi-intanethi
5. Yenza iqumrhu elisemthethweni kwaye ubhalisele iirhafu
6. Isiphelo
1. Gqiba kwi-niche yakho kunye nemarike ekujoliswe kuyo
Ngaphambi kokuba uqalise ishishini lakho le-eyeshadow, kubalulekile ukuchonga indawo ethile kwimarike eya kwahlukanisa uphawu lwakho. Iindawo ezinokubakho ziquka iimveliso ze-vegan nezingenazo izihlunu, imibala enemibala emininzi neqaqambileyo, okanye iifomyula ezilula ukuzisebenzisa zabaqalayo ukwenza izimonyo. Indawo yakho kufuneka ibonise uthando lwakho kunye nobuchule bakho kushishino kwaye ihlangabezane neemfuno ezithile zabaphulaphuli bakho ekujoliswe kubo. I-Leecosmetic ineqela leengcebiso elinobuchule ukukunika iingcebiso kunye namaqhinga endlela yokwenza i-palette ye-eyeshadow efanelekileyo ukuze ihambelane nemarike yakho ekujoliswe kuyo.
2. Chaza isazisi sophawu lwakho kunye nesicwangciso sokuthengisa
a) Yila ibali lebrendi
Yila ibali lebhrendi elinyanzelisayo eliqaqambisa amaxabiso ebhrendi yakho, injongo, kunye nengxaki iimveliso zakho ezijolise ukuyisombulula. Eli bali liza kunceda ukwakha unxibelelwano lweemvakalelo kunye nabaphulaphuli ojolise kubo kwaye lahlule uphawu lwakho kubantu okhuphisana nabo. Sebenzisa eli bali ukwazisa yonke imiba yesicwangciso sakho sokuthengisa, ukusuka ekupakishweni kwemveliso ukuya kumaphulo eendaba ezentlalo.
Umzekelo, khawube nomfanekiso wakho uqala ibhrendi yamehlo engenankohlakalo kunye nevegan ebizwa ngokuba yi "Nature's Hues." Ibali lakho lebhrendi linokuba yinto enje:
“I-Nature's Hues yazalwa ngenxa yothando olunzulu ngezilwanyana kunye nokuthanda izinto zokuzihombisa ezikumgangatho ophezulu. Sikholelwa ukuba ubuhle bungaze bufike ngeendleko zabahlobo bethu abanoboya, ke silwenze uthumo lwethu lokudala ama-eyeshadows angenankohlakalo kunye ne-vegan angenabubele kwizilwanyana kuphela kodwa anobubele eluswini lwakho. Umseki wethu, uJane Doe, waphefumlelwa ngemibala ephefumlayo efunyenwe kwindalo kwaye wazimisela ukwenza umgca we-eyeshadows obamba ubuhle bomhlaba ngaphandle kokulimaza abemi bawo. Kwii-Nature's Hues, sizinikele ekuboneleleni abathandi be-makeup ngenye indlela engancami ukusebenza okanye umbala.
Kulo mzekelo, ibali le-brand lithetha ukuthanda umseki wezilwanyana kunye nokusingqongileyo, ukuzibophelela kwe-brand kwiimveliso ezingenazo inkohlakalo kunye ne-vegan, kunye nempembelelo emva komgca we-eyeshadow. Eli bali liseka unxibelelwano lweemvakalelo kunye nabathengi abanokubakho ababelana ngexabiso elifanayo kwaye banokuthambekela ngakumbi ekuxhaseni uphawu oluhambelana neenkolelo zabo.
b) Khetha igama leshishini kunye nelogo
Igama leshishini lakho kunye nelogo kufuneka zibonakalise ubuwena bebhrendi yakho kwaye zivakale kubaphulaphuli bakho ekujoliswe kubo. Khetha igama elikhethekileyo, elikhumbulekayo, nekulula ukulipela nokulibiza. Ilogo yakho kufuneka ibe ntle kwaye isebenziseke ngeendlela ezahlukeneyo ukuze isebenze kumaqonga ahlukeneyo, afana neendaba zoluntu, ukupakisha, kunye neewebhusayithi. Ungasebenzisa izixhobo ezikwi-intanethi ezifana ne -TRUiC's Business Name Generator okanye i-Logo Maker ukukunceda ngale nkqubo.
Nazi ezinye iingcebiso zamagama oshishino lwe-eyeshadow:
- ShinyEyes
- IShimmerbox
- EyesbySassy
- Azale
- EyeshadowIce
- Oonodoli bamehlo
- StunningSparkle
Qinisekisa ukwenza uphando ukuze uthintele imiba enokubakho yophawu lwentengiso.
c). Ukukhuthazwa kwentengiso kwi-wholesale eyeshadow palettes
Kufuneka kwakhona uphuhlise isicwangciso sokuthengisa esichaza indlela oza kukhuthaza ngayo iimveliso ze-eyeshadow kwaye ufikelele kubaphulaphuli bakho. Unokusebenzisa amajelo akwi-intanethi anje ngemidiya yoluntu, ukuthengisa nge-imeyile, ukubhloga, ukuthengisa okuphembelelayo, njl. njl., kunye neetshaneli ezingaxhunyiwe kwi-intanethi njengelizwi-lomlomo, iiflaya, iminyhadala, njl., Ukusasaza igama malunga neshishini lakho.
3. Yenza okanye i-wholesale eyeshadow pallets
Ngaba uyafuna ukwenza owakho umgca we-eyeshadow ukusuka ekuqaleni, okanye ufuna ukuthengisa iimveliso esele zikhona kwezinye iibrendi? Oko uthatha isigqibo kuya kuxhomekeka kwixesha lakho, inqanaba lezakhono, kunye nokuba yimalini ekhoyo onayo.
a) Zenze ngokwakho, ileyibhile emhlophe okanye iipaliti ze-eyeshadow ezithengiswayo
Zintathu iinketho eziphambili zokwenza iimveliso ze-eyeshadow: uzenzele, uzithengele ihoseyile, okanye usebenzise umenzi we-makeup omhlophe. Ukwenza iimveliso ngokwakho kuvumela ulawulo olupheleleyo kwizithako kunye nokuqulunqwa, kodwa kunokuthatha ixesha kwaye kufuna ulwazi olukhethekileyo. Ukuthengwa kweholeyili kubandakanya ukuthenga iimveliso ezenziwe kwangaphambili ngobuninzi kwaye uzithengise kwakhona phantsi kwebhrendi yakho, ngelixa abavelisi beeleyibhile ezimhlophe bevelisa iimveliso onokuthi uzenzele kwaye uzithengise njengezakho.
b) Izinto eziluncedo nezingalunganga
- Zenze ngokwakho: ulawulo lulonke, ulwakhiwo olulodwa, iindleko ezinokuthi zibe phantsi; kufuna ulwazi olukhethekileyo, ukuchitha ixesha, Iindleko zokuqala zezithako kunye nezixhobo zinokususela kumakhulu ambalwa ukuya kumawaka aliqela eerandi, kuxhomekeke kumgangatho kunye nobungakanani bezinto ozikhethayo.
- Ixabiso: kulula ukuqalisa, iindleko ezinokubakho ziphantsi, ulawulo oluncinane kwimixube, ukwahlulahlula. Ngokuqhelekileyo, unokulindela ukuhlawula naphi na ukusuka kwi-1 ukuya kwi-$ 10 ngeyunithi ye-eyeshadow, kunye nokubanakho kwamaxabiso aphantsi njengoko u-odola amanani amakhulu.
- Ileyibhile emhlophe: ulawulo olungaphezulu kunokuthengiswa, i-eyeshadow yesiko enegama lakho kunye nelogo, ukupakishwa kwesiko, iindleko ezinokuthi zibe phezulu, zinokufuna ubungakanani obukhulu bokuodola, obunokuqala ukusuka kwiiyunithi ezingama-500 ukuya kwi-5,000 okanye ngaphezulu. Ukunciphisa iindleko, khangela abavelisi okanye inkampani yeleyibhile emhlophe ethatha amanani aphantsi
Ukuze kuncitshiswe iindleko, kucetyiswa ukuba kukhangelwe abavelisi okanye iinkampani zeleyibhile emhlophe/zeeleyibhile zabucala ezivumela ubungakanani obuphantsi. Umzekelo, ungajonga iLeecosmetic , engumthengisi weeleyibhile yabucala yeeleyibhile yezithunzi enikezela uluhlu olupheleleyo lwemibala yezithunzi zamehlo kunye neefomyula ezahlukeneyo kunye neendlela zokupakisha. Ngaphezu koko, iLeecosmetic inikezela ngeepalethi zezithunzi zamehlo ezithengiswa ngobuninzi eziqalwe ngee-MOQ ezili-12 ezikunceda uqalise ishishini lakho ngokukhawuleza.
c) Abavelisi beeleyibhile ezimhlophe zalapha ekhaya naphesheya kweehoseyile zeeeshadow
Xa uleyibhile ngasese iipalethi zakho ze-eyeshadow, ungakhetha iqabane lasekhaya okanye laphesheya. Abavelisi bendawo banokunikezela ngonxibelelwano olungcono, amaxesha amafutshane okukhokela, kunye neendleko zokuthumela ngenqanawe ezinokuba zisezantsi. Nangona kunjalo, basenokuba neendleko eziphezulu zemveliso.
Abavelisi baphesheya kweelwandle, ngakumbi abo bakumazwe aneendleko eziphantsi zabasebenzi, banokubonelela ngamaxabiso akhuphisanayo. Nangona kunjalo, banokuba namaxesha amade okukhokela, iindleko eziphezulu zokuthumela ngenqanawa, kunye nemiqobo yonxibelelwano enokubakho.
d) Uluhlu lwabathengisi
4. Yenza iwebhusayithi yakho kunye nevenkile ye-intanethi ye-wholesale eyeshadow palettes
Kufuneka ube newebhusayithi yobungcali nekulula ukuyisebenzisa ebonisa iimveliso zakho ze-eyeshadow kwaye ivumele abathengi ukuba bafake ii-odolo kwi-intanethi. Ungasebenzisa amaqonga afana neShopify okanye iWooCommerce ukwenza ivenkile yakho kwi-intanethi ngokulula nangokukhuselekileyo. Kufuneka ulungiselele iwebhusayithi yakho ukuze i-SEO (ukuphucula iinjini zokukhangela) ibekwe phezulu kuGoogle kwaye iqhubele phambili ithrafikhi engaphezulu kwiwebhusayithi yakho.
5. Yenza iqumrhu elisemthethweni kunye nerejista yerhafu
Ngokubanzi, awudingi layisenisi yokuthengisa izinto zokuthambisa kwi-intanethi, kodwa udinga ilayisenisi ukuze uqhube ishishini lakho ngokusemthethweni. Abanye abavelisi bafuna ukuba ube neNombolo ye-EIN kunye/okanye iLayisensi yeShishini ingakumbi abavelisi base-US badla ngokuba ngqongqo ngakumbi. Kuya kufuneka ukhethe ulwakhiwo olusemthethweni olungcono kwishishini lakho, njengobunini bodwa, i-LLC, okanye i-corporation. Oku kuya kuchaphazela uxanduva lwakho, irhafu, kunye neemfuno zokuthobela imithetho.
6. Isiphelo
Ukuleyibhela kwabucala iipalethi zakho ze-eyeshadow yeyona ndlela ifanelekileyo yokuseka uphawu lwakho kwaye ugqame kukhuphiswano lwentengiso. Ngokugxininisa kwi-niche yakho, i-market target, i-brand identity, isicwangciso sokuthengisa, kunye nokudalwa kwemveliso, unokwakha ishishini eliyimpumelelo nelizinzileyo kushishino lwezithambiso ezikhuphisanayo. Hlala unyanisekile kwinjongo yophawu lwakho kunye neenqobo ezisemgangathweni, kwaye uhlale ugcina abaphulaphuli ojolise kubo engqondweni njengoko usenza izigqibo kwaye ukhulisa ishishini lakho.
