Kodi mukuyang'ana kuyambitsa mtundu wanu wodzikongoletsera kapena kukulitsa yomwe ilipo? Kulemba chinsinsi pamiyendo yanu yamaso pagulu kungakhale njira yabwino kwa inu.
Koma mumayambira pati? Osadandaula, takupatsirani chiwongolero chathu chomaliza cha ma phaleti a eyeshadow.
Mu bukhuli latsatanetsatane, tikuwonetsani zonse zomwe muyenera kudziwa zokhudza kuledzera mwachinsinsi, kuphatikiza kupeza ogulitsa oyenera ndikutsatsa mtundu wanu. Ndi ukatswiri wathu pakutsatsa kwa zodzikongoletsera zaka 10, tikuthandizani kupanga mtundu womwe umasiyana ndi mpikisano komanso kukopa makasitomala okhulupirika. Chifukwa chake, tiyeni tiyambe kupanga mtundu wanu wapalette wazithunzi zamaso!
Table ya zinthunzi
1. Sankhani pa niche yanu ndi msika womwe mukufuna
2. Fotokozerani dzina lanu komanso njira yotsatsira
- Pangani nkhani yamtundu
- Sankhani dzina labizinesi ndi logo
- Kutsatsa malonda
3. Pangani kapena perekani zinthu zazithunzi zanu
- Dzipangireni nokha, kupanga zogulitsa, kapena zoyera
- Zabwino ndi zamwano
- Opanga zilembo zoyera m'deralo ndi kunja kwa nyanja ndi zabwino ndi zoyipa zawo
- Mndandanda wa ogulitsa
4. Pangani tsamba lanu ndi malo ogulitsira pa intaneti
5. Pangani bungwe lovomerezeka ndikulembetsa misonkho
6. Kutsiliza
1. Sankhani pa niche yanu ndi msika womwe mukufuna
Musanayambe bizinesi yanu ya eyeshadow, ndikofunikira kuzindikira kagawo kakang'ono pamsika komwe kangakulitse mtundu wanu. Ma niches omwe angakhalepo amaphatikiza zinthu za vegan komanso zopanda nkhanza, zamitundu yambiri komanso zowoneka bwino, kapena mafomula osavuta kugwiritsa ntchito oyambitsa zodzoladzola. Niche yanu iyenera kuwonetsa chidwi chanu ndi ukadaulo wanu pamakampani ndikukwaniritsa zosowa za omvera anu. Leecosmetic ali ndi gulu lothandizira akatswiri kuti akupatseni malangizo ndi zidule za momwe mungapangire phale lamaso labwino kwambiri kuti ligwirizane ndi msika womwe mukufuna.
2. Fotokozerani dzina lanu komanso njira yotsatsira
a) Pangani nkhani yamtundu
Pangani nkhani yosangalatsa ya mtundu wanu yomwe ikuwonetsa zomwe mtundu wanu umafuna, cholinga chake, ndi vuto lomwe zinthu zanu zimafuna kuthetsa. Nkhaniyi ikuthandizani kuti mukhale ndi chidwi ndi omvera anu komanso kusiyanitsa mtundu wanu ndi omwe akupikisana nawo. Gwiritsani ntchito nkhaniyi kudziwitsa mbali zonse za njira yanu yotsatsa, kuyambira pakuyika zinthu mpaka pamakampeni ochezera.
Mwachitsanzo, tayerekezani kuti mukuyambitsa mtundu wamaso wopanda nkhanza komanso wosawoneka bwino wotchedwa "Nature's Hues." Mbiri ya mtundu wanu ikhoza kukhala motere:
"Nature's Hues anabadwa chifukwa chokonda kwambiri nyama komanso kukonda zodzoladzola zapamwamba komanso zapamwamba. Timakhulupirira kuti kukongola sikuyenera kubwera chifukwa cha abwenzi athu aubweya, kotero tapanga cholinga chathu kupanga mithunzi yamaso yopanda nkhanza komanso yopanda nyama zomwe sizokoma nyama zokha komanso zachifundo pakhungu lanu. Woyambitsa wathu, Jane Doe, adalimbikitsidwa ndi mitundu yochititsa chidwi yomwe imapezeka m'chilengedwe ndipo adakonzekera kupanga mzere wa maso omwe amajambula kukongola kwa dziko lapansi popanda kuvulaza anthu okhalamo. Ku Nature's Hues, tadzipereka kupatsa okonda zodzoladzola njira ina yodziwikiratu yomwe siipereka mwayi wochita bwino kapena kusintha mtundu. ”
M'chitsanzo ichi, nkhani yamtundu imawonetsa chidwi cha woyambitsa nyama ndi chilengedwe, kudzipereka kwa mtunduwo kuzinthu zopanda nkhanza komanso zamasamba, komanso kudzoza kumbuyo kwa mzere wamaso. Nkhaniyi imakhazikitsa kugwirizana kwamalingaliro ndi makasitomala omwe angakhale nawo omwe ali ndi makhalidwe ofanana ndipo angakhale okonzeka kuthandizira chizindikiro chomwe chimagwirizana ndi zikhulupiriro zawo.
b) Sankhani dzina la bizinesi ndi logo
Dzina labizinesi yanu ndi logo ziyenera kuwonetsa mtundu wamtundu wanu komanso kuti zigwirizane ndi omvera anu. Sankhani dzina lapadera, losaiwalika, komanso losavuta kulitchula ndi kulitchula. Chizindikiro chanu chikuyenera kukhala chowoneka bwino komanso chosunthika mokwanira kuti mugwire ntchito pamapulatifomu osiyanasiyana, monga media media, ma CD, ndi mawebusayiti. Mutha kugwiritsa ntchito zida zapaintaneti ngati TRUiC's Business Name Generator or Zopanga za Logo kukuthandizani ndi njirayi.
Nawa malingaliro amitundu yamabizinesi a eyeshadow:
- ShinyEyes
- TheShimmerbox
- EyesbySassy
- Azale
- EyeshadowIce
- Zidole zamaso
- StunningSparkle
Onetsetsani kuti mwachita kafukufuku kuti mupewe zovuta zomwe zingachitike ndi chizindikiro.
c). Kutsatsa kwamitengo yamapaleti a eyeshadow
Muyeneranso kupanga njira yotsatsira yomwe ikuwonetsa momwe mungalimbikitsire malonda anu azithunzi ndikufikira omvera anu. Mutha kugwiritsa ntchito njira zapaintaneti monga malo ochezera a pa Intaneti, kutsatsa maimelo, mabulogu, kutsatsa kwamphamvu, ndi zina zambiri, komanso njira zopanda intaneti monga mawu apakamwa, zowulutsa, zochitika, ndi zina zambiri, kuti mufalitse bizinesi yanu.
3. Pangani kapena kugulitsa ma pallets a eyeshadow
Kodi mukufuna kupanga mzere wanu wazithunzi kuchokera pachiyambi, kapena mukufuna kugulitsa zinthu zomwe zilipo kale kuchokera kumitundu ina? Zomwe mwasankha zimadalira nthawi yanu, luso lanu, ndi ndalama zomwe muli nazo.
a) Dzipangeni nokha, zolemba zoyera kapena ma pallets amaso
Pali njira zitatu zazikulu zopangira zopangira mthunzi wamaso: dzipangireni nokha, mugule zogulitsa, kapena gwiritsani ntchito wopanga zodzikongoletsera zoyera. Kudzipangira nokha kumapangitsa kuti pakhale kuwongolera kwathunthu pazosakaniza ndi kapangidwe kake, koma zitha kutenga nthawi ndipo zimafuna chidziwitso chapadera. Kugula zinthu m'mabizinesi ang'onoang'ono kumaphatikizapo kugula zinthu zomwe zidapangidwa kale mochuluka ndikuzigulitsanso pansi pa mtundu wanu, pomwe opanga zilembo zoyera amapanga zinthu zomwe mutha kuzisintha ndikugulitsa ngati zanu.
b) Ubwino ndi kuipa
- Pangani nokha: kulamulira kwathunthu, mapangidwe apadera, ndalama zomwe zingakhale zotsika mtengo; zimafuna chidziwitso chapadera, nthawi yambiri, Ndalama zoyamba za zosakaniza ndi zipangizo zimatha kuchoka pa mazana angapo mpaka madola zikwi zingapo, malingana ndi khalidwe ndi kuchuluka kwa zipangizo zomwe mumasankha.
- Wholesale: zosavuta kuyambitsa, zotsika mtengo, kuwongolera pang'ono pamapangidwe, kusiyanitsa kochepa. Nthawi zambiri, mutha kuyembekezera kulipira kulikonse kuchokera pa $ 1 mpaka $ 10 pagawo lililonse lazithunzi, ndi kuthekera kwamitengo yotsika mukayitanitsa zochulukirapo.
- Choyera: kuwongolera kochulukirapo kuposa kugulitsa, mawonekedwe amaso omwe ali ndi dzina lanu ndi logo, kuyika makonda, mtengo womwe ungakhale wokwera kwambiri, ungafunike kuyitanitsa kokulirapo, komwe kumatha kuyambira mayunitsi 500 mpaka 5,000 kapena kupitilira apo. Kuti muchepetse mtengo, yang'anani opanga kapena kampani yolemba zolemba zoyera yomwe imakhala ndi zotsika mtengo
Kuchepetsa mtengo, akulimbikitsidwa yang'anani opanga kapena makampani amtundu wa white label/private label omwe amakhala ndi zocheperako. Mwachitsanzo, mukhoza kufufuza Leecosmetic, chomwe ndi cholembera chachinsinsi cha eyeshadow chomwe chimapereka mitundu yambiri yamitundu yamitundu yokhala ndi mitundu yosiyanasiyana komanso zosankha zamapaketi. Kuphatikiza apo, Leecosmetic imapereka ma phaleti owoneka bwino oyambira ndi ma MOQ 12 omwe amakuthandizani kuyambitsa bizinesi yanu mwachangu.
c) Opanga zilembo zoyera m'deralo komanso kunja kwa ma pallet amitundu yonse
Mukamalemba mwachinsinsi zolemba zanu zazithunzi zazikulu, mutha kusankha bwenzi lapafupi kapena lakunja. Opanga am'deralo atha kupereka kulumikizana kwabwinoko, nthawi zotsogola zazifupi, komanso zotsika mtengo zotumizira. Komabe, atha kukhalanso ndi ndalama zopangira zokwera.
Opanga akunja, makamaka omwe ali m'maiko omwe ali ndi ndalama zotsika mtengo, atha kupereka mitengo yopikisana. Komabe, atha kukhala ndi nthawi yayitali yotsogolera, mtengo wokwera wotumizira, komanso zolepheretsa kulumikizana.
d) Mndandanda wa ogulitsa
4. Pangani webusayiti yanu ndi sitolo yapaintaneti kuti mugulitse ma phaleti a eyeshadow
Muyenera kukhala ndi tsamba laukadaulo komanso losavuta kugwiritsa ntchito lomwe likuwonetsa zinthu zanu zazithunzi ndikulola makasitomala kuyitanitsa pa intaneti. Mutha kugwiritsa ntchito nsanja ngati Sungani or WooCommerce kuti mupange sitolo yanu yapaintaneti mosavuta komanso motetezeka. Muyeneranso kukhathamiritsa tsamba lanu la SEO (kukhathamiritsa kwa injini zosaka) kuti likhale lokwezeka pa Google ndikuyendetsa kuchuluka kwa anthu patsamba lanu.
5. Pangani bungwe lovomerezeka ndikulembetsa misonkho
Nthawi zambiri, simufunika chilolezo kuti mugulitse zodzoladzola pa intaneti, koma mumatero ndikufuna layisensi kuyendetsa bizinesi yanu mwalamulo. Opanga ena amafuna kuti mukhale ndi Nambala ya EIN ndi/kapena License Yamalonda makamaka opanga aku US amakhala okhwimitsa kwambiri. Muyenera kusankha zamalamulo abwino kwambiri pabizinesi yanu, monga proprietorship, LLC, kapena bungwe. Izi zikhudza udindo wanu, misonkho, ndi zomwe mukufuna kutsatira.
6. Kutsiliza
Kulemba mwachinsinsi zolemba zanu zamaso ndi njira yabwino kwambiri yokhazikitsira mtundu wanu ndikuwoneka bwino pamsika wampikisano. Poyang'ana pa kagawo kakang'ono kanu, msika womwe mukufuna, chizindikiritso chamtundu, njira zotsatsira, ndi kupanga zinthu, mutha kupanga bizinesi yopambana komanso yokhazikika pamsika wampikisano wodzikongoletsera. Khalani owona ku cholinga cha mtundu wanu ndi zomwe mumakonda, ndipo nthawi zonse sungani omvera anu m'maganizo pamene mukupanga zisankho ndikukulitsa bizinesi yanu.
