Kungenzeka ukuthi usujwayelene negama elithi “ilebula yangasese” uma kuziwa ekudayiseni. Izinhlobo zamalebula azimele yilawo athengiswa ngaphansi kwegama lomkhiqizo womthengisi, kunokuba ngaphansi kwegama lenkampani elifana ne-Nike noma i-Apple.
Uma uhlela ukudala umugqa womkhiqizo we-eyeshadow, uzodinga ukuthola a umenzi we-eyeshadow welebula yangasese. Kodwa ukhetha kanjani okulungile?
Umkhiqizi welebula yangasese angakusiza ukuthi udale futhi udayise imikhiqizo yekhwalithi ephezulu ngaphandle kokuthi ufunde yonke imininingwane yobuchwepheshe yokuthi yenziwa kanjani.
Abahlinzeki bephalethi ye-eyeshadow elebula yangasese yenza imikhiqizo yezinye izinkampani ezifuna ukuthengisa imikhiqizo yazo ngegama lomkhiqizo eliyingqayizivele elinamathiselwe. Umkhiqizi udala ifomula nokupakishwa kwale mikhiqizo futhi ayithengise njengengxenye yemisebenzi yakhe evamile yebhizinisi. Ngokubuyisela, leyo nkampani ikhokhela umkhiqizi imali okuvunyelwene ngayo futhi ibanikeze ukufinyelela kulo lonke ulwazi abayidingayo mayelana nomugqa wabo womkhiqizo. Ngale ndlela, bangakwazi ukumaketha ngempumelelo kuwebhusayithi yabo noma ngokusebenzisa ezinye iziteshi zokuthengisa ezifana nabathengisi bezitolo nabasabalalisi abathumela ngokuqondile ezindaweni zokugcina izimpahla zabathengisi emhlabeni jikelele.
Uma kuziwa kuzimonyo zelebula yangasese, kunezinketho eziningi. Ungathenga umkhiqizo osulungele ukudayiswa kumdayisi wezitolo noma umkhiqizi, noma ungazakhela owakho umkhiqizo kusukela ekuqaleni.
Uma ukhetha ukwenza owakho umkhiqizo, uzofuna ukwenza isiqiniseko sokuthi ukhetha umkhiqizi wama-eyeshadow welebula eyimfihlo ofanele kulo msebenzi. Nazi izinto ezimbalwa okufanele zibe yizinto eziza kuqala kuwe lapho ukhetha umphakeli wephalethi ye-eyeshadow:
Ungakwazi yini umnikazi wefomula?
Esinye sezici ezibaluleke kakhulu ekukhetheni umenzi we-eyeshadow welebula yangasese ukuthi ungaba umnikazi wefomula noma cha. Ufuna ukwenza isiqiniseko sokuthi bazokuvumela ukuthi ube nophawu lokuhweba, ube nelungelo lobunikazi futhi uvikele umkhiqizo wakho ngophawu lokuthengisa olubhalisiwe. Uma benikeza le sevisi, kuhle lokho! Nokho, uma bengakunikezi, kungase kube nezinye izinkinga kamuva endleleni.
Ngoba uma ukhiqiza imikhiqizo ethengiswayo esitolo sakho bese kufika omunye umuntu futhi ayikopishe, khona-ke wonke lowo msebenzi onzima ungaba yize. Uma nje othile azi ukuthi yimuphi umkhiqizo owenzayo nokuthi ubiza malini, uzozama ukuwukopisha. Futhi uma bekwazi ukufinyelela ifomula yakho, bangakwenza lokho ngokushesha futhi kalula.
Abahlinzeki abaningi bephalethi ye-eyeshadow bazokunikeza ifomula. Kodwa-ke, abanye bangakunikeza ifomula eyisisekelo futhi bangakuvumeli ukuthi uyiguqule nganoma iyiphi indlela. Uma kunjalo, kuzomele unamathele kuleyo fomula yawo wonke umugqa wakho wemikhiqizo. Lokhu kusho ukuthi uma ufuna ukuthengisa izinhlobo ezahlukene zemikhiqizo, kuzomele ubhekane nabakhiqizi abaningi.
Izindleko nezikhathi:
Uma ukhetha umkhiqizi wamalebula ama-eyeshadow esamba esikhulu, kubalulekile futhi ukuthi ucabangele ukuthi kuzothatha isikhathi esingakanani ngaphambi kokuba baqede ukwenza umkhiqizo wakho. Ezinye izinkampani zinezikhathi zokuhola ezinde kanti ezinye zingenza izinto zenzeke ngokushesha okukhulu. Ungathola ngisho nezinkampani ezithile ezihlinzeka ngokusebenza kwe-oda ngokushesha uma kudingeka!
Enye yezinzuzo ezinkulu zokukhetha ilebula yangasese ye-wholesale eyeshadow ukonga izindleko. Ngenxa yokuthi abahlinzeki be-PL abasebenzi noma yiziphi izinhlobo noma abathengisi ngokuqondile, bangakwazi ukuqeda izindleko eziningi ezihlobene nokukhiqiza okusho ukuthi amanani aphansi kumakhasimende abo!
Ilebula yangasese yephalethi yamehlo yangokwezifiso ingaba enye yezindlela ezingabizi kakhulu zokungena ku-ecommerce, kodwa lokho akusho ukuthi zishibhile! Qiniseka ukuthi uyazi ukuthi ingakanani imali ongayitshala ekukhiqizeni ngaphambi kokuthi uqale ukuyothenga. Ungase futhi ufune ukwazi ukuthi kuzothatha isikhathi esingakanani ukuze imikhiqizo yakho yelebula yangasese ye-eyeshadow yangokwezifiso ilunge ngemva kokufaka i-oda (abanye abakhiqizi banikeza izikhathi zokulethwa okusheshayo kunabanye).
Ingabe izithako ziphephile?
Into yokuqala okufanele uyicabangele ukuthi izithako ze-wholesale eyeshadow palettes imikhiqizo yelebula yangasese ziphephile yini. Uma uzobeka le mikhiqizo esikhumbeni sakho, kubalulekile ukuthi iphephile. Kubalulekile futhi ukwenza isiqiniseko sokuthi izithako zitholakala ngendlela enesimilo futhi ngokuqhubekayo.
Abakhiqizi bezithombe zamehlo ezilebula ezizimele kufanele bahambisane nemithethonqubo yeFood and Drug Administration's (FDA) yokuphepha nekhwalithi. Lokhu kuhlanganisa ukuthobela Imikhuba Emihle Yokukhiqiza (GMPs), okuyimithetho yokwenza imikhiqizo ngendlela eqinisekisa ukuphepha nokusebenza kwayo. Ama-GMP ahlanganisa yonke into kusukela ekuphatheni izithako kuye ekugcineni kokuhlanzeka nokukhucululwa kwendle endaweni.
Ngaphezu kokubuza ngokuphepha kwezithako zezimonyo, kufanele ubuze nokuthi zivelaphi nokuthi zakhiqizwa kanjani. Bheka abakhiqizi abasebenzisa imithombo engenalo unya noma nini lapho kungenzeka, ukuze uzizwe kahle ngokusekela izinkampani eziphatha izilwane ngenhlonipho nangesizotha.
