Engxenyeni Yesibili ka-2025, imakethe yobuhle yomhlaba wonke iqhubekile nokukhombisa izici ezibalulekile zokukhula okuzinzile kanye nokwehlukaniswa kwesakhiwo.
Ngakolunye uhlangothi, ukungafani kwentuthuko phakathi kwezigaba, iziteshi, nezifunda kwaqhubeka kwanda. Ngakolunye uhlangothi, ukuthuthukiswa kwemithetho kanye nokuqanjwa kabusha kwezobuchwepheshe bekuhlela kabusha imithetho eyisisekelo yemboni.
Umbiko we-NIQ ka-2025 "Isimo Sobuhle" uveze ukuthi izitayela ezimbalwa embonini yezimonyo ziphinde zaqiniswa engxenyeni yesibili yalo nyaka.
1.Ukusheshiswa Kwezinqubomgomo Zokulawula Izithako Zomhlaba Wonke
Kulokhu, okuphawuleka kakhulu ukuthuthukiswa kwezinqubomgomo zokulawula. Ngekota yesithathu, izinqubomgomo eziningi eziqinile zasetshenziswa kakhulu, kwaphoqa amabhizinisi ezifundeni eziningi ukuthi athuthukise izinhlelo zawo zokuthobela imithetho.
Inqubo yokukhawulelwa ye-PFAS (per- and polyfluoroalkyl substances) ku-European Union iqhubekile nokusheshisa. Kuyaqondakala ukuthi i-ECHA ikhiphe isiphakamiso esibuyekeziwe sokuvinjelwa kwe-PFAS ngo-Agasti futhi yacacisa uhlelo lokubuyekeza.
Ngaphambilini, iKhomishini YaseYurophu yenze isinqumo sokukhawulela i-PFHxA nezinto ezihlobene nayo. Ngakho-ke, i-United Kingdom kanye namanye amazwe angamalungu e-EU aphuthumisa ukuqaliswa. Amafomula angangeni manzi futhi avikela umjuluko ezimonyoni, ayevame ukuba ne-PFHxA esikhathini esedlule, abe yizinto ezibalulekile zokugadwa.
Ngaphezu kwalokho, ngoMeyi 13, 2025, i-European Commission yakhipha i-Regulation (EU) 2025/877, echibiyela i-Regulation (EC) 1223/2009 yezimonyo, yengeza izinto zamakhemikhali ezingama-21 ezifana ne-dimethyl phosphonate ohlwini lwamakhemikhali avinjelwe ku-cosmetics ku-Trinyphemethylphosphonate, kanye ne-dimethylphosphonate ohlwini lwezinto ezinqatshelwe. Ngaphezu kwalokho, ngo-Agasti 7, 2025, i-European Commission yacacisa ukuthi kusukela ngo-September 1, 2025, izimonyo eziqukethe i-TPO azikwazanga ukufakwa emakethe ye-EU, futhi imikhiqizo yokusungula kakade emakethe ayikwazanga ukuqhubeka nokujikeleza.
Emakethe yaseMelika, i-MoCRA (Cosmetic Regulatory Modernization Act ka-2022) ingena esigabeni esibalulekile. Yize i-FDA ikuhlehlisile ukukhishwa kwemithetho ye-GMP kanye nemithetho yokulebula yephunga elimnandi kuze kube ngu-2026, izimfuneko zokuthobela eziyisisekelo ezifana nokubikwa kwemicimbi engemihle, ukubhaliswa kwesikhungo, nokufakwa kwekhathalogi yomkhiqizo sekusetshenziswe ngokugcwele. I-Personal Care Products Council (PCPC) yase-United States iveze ukuthi nakuba lesi senzo singakaqalwa ngokusemthethweni, ngemuva kokunqunywa kwesiqondiso nenqubomgomo, amabhizinisi aseqalile ukuguqukela ekwenzeni ngokwezifiso abantu abaningi kusengaphambili ukuze agweme ukwehla kokuncintisana kwesikhathi esizayo.
Ngaphezu kwalokho, ngo-June 26, 2025, imibala emithathu yokudla yomthombo wemvelo egunyazwe i-US Food and Drug Administration (FDA) yaqala ukusebenza ngokusemthethweni futhi yafakwa ku-21 CFR Ingxenye 73. Lezi mibala emithathu i-Galdieria blue extract, i-butterfly pea flower extract, ne-calcium phosphate.
NgoJanuwari 16, 2025, i-United Kingdom yakhipha umthethonqubo osalungiswa wokukhawulela amakhemikhali ezimonyo, okulindeleke ukuthi uqale ukusebenza ngoSepthemba 30, 2025. Umthethonqubo uzokhawulela ukusetshenziswa kwe-methyl salicylate ezimonyoni zase-UK.
Ngomhla ka-Agasti 1, 2025, uMnyango Wezokudla Nezokuphepha Kwezidakamizwa (MFDS) waseNingizimu Korea waqeda ngokusemthethweni uhlelo lwesitifiketi sezimonyo zemvelo nemvelo. Ngo-August 14, i-MFDS yakhipha “Imihlahlandlela Yelebula Yezimonyo” ebuyekeziwe, ethi amabhizinisi akusadingi ukuthola isitifiketi sikahulumeni futhi angakwazi ukwenza amalebula nokukhuthaza umkhiqizo inqobo nje uma ehlangabezana nezindinganiso ezifanele futhi agcine izinto ezisekelayo ezifanele.
Izinguquko zokulawula zaseShayina nazo ziyajuliswa kanyekanye. I-NMPA ikhiphe izindlela eziqondisayo ezingama-24 (uhlaka lokucela imibono) lwezinguquko zokulawula izimonyo futhi yengeza izindlela ezinhlanu ezintsha ze-toxicological ngo-August. Ngesikhathi esifanayo, i-China yacacisa inqubomgomo yesinxephezelo sokuqamba izinto ezintsha ngokusebenzisa Idokhumenti No. 12 ngo-2025, isekela amabhizinisi endawo ukuthi akhe amafomula amasha azoshintshwa.
2.Iphethini Yesifunda Ihlelwa Kabusha Kancane Kancane, futhi Izimonyo ZaseKorea Ziyakhuphuka
Kulo nyaka, ukuthunyelwa kwezimonyo zaseNingizimu Korea kuzuze impumelelo eyingqophamlando. Ngokwemininingwane evela eMnyangweni Wezokudla Nezidakamizwa WaseNingizimu Korea ngoJulayi, ivolumu yokuthekelisa kusukela ngoJanuwari kuya kuJuni 2025 ifinyelele ku-5.5 billion wamadola aseMelika, okuwukunyuka konyaka ngo-14.8%, okufinyelele phezulu kakhulu. Kuyaqondakala ukuthi izinga lokukhula elinjalo lidonsa amehlo kakhulu emhlabeni jikelele, libonisa imizamo yemikhiqizo ethile yaseNingizimu Korea ekuhwebeni kwamanye amazwe.
Phakathi kwazo, ivolumu yokuthekelisa kusuka ngoJanuwari kuya ku-Ephreli yayingamadola ayizigidi eziyizinkulungwane ezingama-3.61, idlula i-United States okokuqala ngqa ukuba ikleliswe endaweni yesibili emhlabeni, isibili ngemuva kweFrance. Phakathi kwazo, izinga lokukhula konyaka nonyaka lemikhiqizo ye-skincare yaseNingizimu Korea lalingu-14.9%.
Ngaphezu kweNingizimu Korea, ukuthunyelwa kwezimonyo eChina naseThailand kuphinde kwabonisa ukukhula okunamadijithi amabili ngo-2025. Ngokusho kwedatha yezibalo ye-China Chamber of Commerce for Import and Export of Medicines and Health Products, engxenyeni yokuqala ka-2025, inani eliphelele lokuthunyelwa kwemikhiqizo yezimonyo zase-China lalingama-dollar ayizigidi eziyizinkulungwane ezingu-3.59, ngenani lokukhula konyaka ongu-10.5%. Phakathi kwazo, ivolumu yokuthunyelwa kwezimonyo e-Indonesia engxenyeni yokuqala ka-2025 ikhuphuke ngo-92.6% unyaka nonyaka, ivolumu yokuthumela eRussia ikhuphuke ngo-43.6% uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule, kanti ivolumu yokuthumela eMalaysia inyuke ngo-24.8% engxenyeni yokuqala ka-2025.
Imboni yezimonyo eThailand nayo yathola imiphumela emihle.
Ngokuphambene, izigqi zokuthola kabusha zezimakethe ezivuthiwe eziyinhloko zazihluke kakhulu. I-L'Oréal idalule ukuthi imakethe yaseNyakatho ye-Asia yehle ngo-1.1% unyaka nonyaka ku-H1 2025, kodwa izinga lokukhula ezweni laseShayina liphinde lakhuphukela ku-3% kwikota yesibili.
UShiseido uphinde wakhuluma ngokuphindaphindiwe ngezinselelo zenzuzo eChina. Izimakethe zaseYurophu nezaseMelika nazo zazingaphansi kwengcindezi.
Imali engenayo yemakethe yaseMelika yeCoty Group ngonyaka wezimali ka-2025 yehle ngo-8%, kwathi imakethe yase-Asia-Pacific yehle ngo-8%. Ngokumelene nalesi sizinda, i-Latin America, i-South Asia, i-Middle East, ne-Afrika zigcine ukukhula okunamadijithi amabili, zaba izimakethe ezibalulekile ukuze i-L'Oréal ne-Estée Lauder iphromothwe.
3.I-Innovation of Raw Material Technology
Ama-Exosomes aqhubekile nokuthola ukunakwa okuphezulu, kepha izinkinga zokuthobela nokuqinisekisa azikaxazululwa.
Ucwaningo lwezemfundo nokuqapha kwemboni kubonisa ukuthi okwamanje, ayikho imikhiqizo yobuhle engavamile evunyelwe e-United States. Isizathu siwukuthi kusenezingxabano mayelana nokulandelwa kwemithombo yabo nokuphepha kwabo isikhathi eside.
Ngokumelene nalesi sizinda, amabhrendi aphendukele ezindleleni zobuchwepheshe ezithembeke kakhudlwana, futhi amasistimu wezithako ezisebenzayo ezivuthiwe njengama-peptides, amasistimu okulethwa kwe-liposome, kanye nokuthatha indawo ye-retinol sekugxilwe kuwo ocwaningweni nasekuthuthukisweni.
Ngesikhathi esifanayo, "Ukuguga kahle" kanye "nokunakekelwa kwezinga lamangqamuzana namangqamuzana" kube yizindikimba eziyinhloko zocwaningo nentuthuko. Umbukiso we-in-cosmetics Global/Asia ubalule njengezihloko ezibalulekile, futhi isiteshi sase-Asia kulindeleke ukuthi sibonise izinto ezingavuthiwe ezingaphezu kwe-100, ezihlanganisa izithako ezintsha ezifana ne-collagen dipeptide CP nama-peptide e-fruit acid.
I-Leecosmetic: Ukusebenzisa izinto ezingavuthiwe ezivela ezinkampanini ezidumile emhlabeni jikelele
I-Leecosmetic ingumkhiqizi wezimonyo ohamba phambili . Ihlinzeka ngemikhiqizo yezimonyo esezingeni eliphezulu ngamanani ancintisanayo kakhulu kanye nenani eliphansi le-oda.
Sinikeza izinsizakalo ezahlukahlukene, njengokukhiqiza izimonyo zamalebula azimele, ukukhiqizwa kwe-OEM/ODM , futhi sinikeza ikhambi eliphelele lokuhlinzekwa komkhiqizo wemikhiqizo yezimonyo emincane nephakathi.
Njengomkhiqizi wezimonyo welebula yangasese okhula ngokushesha, i-Leecosmetic ibilokhu isebenzisa izinto ezingavuthiwe ezivela ezinkampanini ezidumile emhlabeni wonke ngendlela ephephile nephumelelayo.
Xhumana: https://leecosmetic.com/contactus/
4.Ukwenziwa Kwasendaweni Kwe-Supply Chain Kubonakala Ngokukhula
I-Procter & Gamble imemezele ukutshalwa kwezimali okwengeziwe kwezigidi ezingu-150 zamadola ase-US endaweni ye-Oral-B e-Iowa, e-United States, ukuze kwakhiwe indawo entsha yokukhiqiza engu-150,000-square-square-foot futhi bathole imihlomulo yentela yesifunda neyendawo. Isinyathelo sika-Procter & Gamble sibalulekile futhi siwumphumela wezinqubomgomo ezikhuthazwa yilo hulumeni wase-US.
Ngaphezu kwalokho, lesi sakhiwo siyaqhubeka nokukhiqizwa kwemikhiqizo yobuhle e-United States. Ngaphezu kwalokho, enkampanini, ingaphinda ifinyeze uchungechunge lokuhlinzeka, inciphise izindleko zentela kanye nobungozi bezwe, futhi ithuthukise ukuncintisana kwayo emakethe yaseNyakatho Melika.
Lo mkhuba awuhlukile. I-L'Oréal inweba umugqa wayo wokukhiqiza i-skincare eNingizimu-mpumalanga ye-Asia, kanti u-Estée Lauder usheshisa ukwakhiwa kwesizinda se-supply chain e-Yangtze River Delta e-China, konke kuhloswe ukusondela emakethe yabathengi eyinhloko ngokukhiqiza kwendawo. Idatha yemboni ikhombisa ukuthi ukutshalwa kwezimali ekwenziweni kwasendaweni kochungechunge lokuhlinzekwa kwezinkampani zobuhle emhlabeni wonke kukhuphuke ngo-18% unyaka nonyaka ngo-2025.
Imikhiqizo engaphansi kweqembu le-Kao, njenge-Freeplus, ibilokhu iphromotha kancane kancane ukuthuthukiswa kwendawo okuxhumanisa ngokugcwele kusukela ngo-2024 futhi imise indlunkulu yayo yomhlaba wonke e-Shanghai, e-China. Ngo-2025, u-Kao uzosheshisa ukwenziwa kwasendaweni kwemikhiqizo yezinhlobo ezimbili, i-Freeplus ne-Curél.
Ngo-2025, i-Beiersdorf Group yatshala izigidi ezingu-31.42 zamadola aseMelika e-Nivea (Shanghai) Co., Ltd. Ngesikhathi esifanayo, ifektri yase-Qingpu e-Shanghai izobhekana nomjikelezo omusha wokuthuthukiswa komugqa wokukhiqiza ohlakaniphile ukuze kuthuthukiswe izinga lokukhiqiza okuzenzakalelayo kanye nokuguquguquka.
5.Ukudidiyelwa kokuqukethwe kwe-E-commerce kanye nokuzizwisa okungaxhunyiwe ku-inthanethi
I-e-commerce yokuqukethwe emelwe i-TikTok Shop iyaqhubeka nokuqhuma.
Umbiko we-Momentum Works×Tabcut ubonisa ukuthi i-GMV ye-e-commerce yokuqukethwe kobuhle bomhlaba ku-H1 2025 ifinyelele kumadola ayizigidi eziyizinkulungwane ezingama-26.2. Phakathi kwazo, imakethe yaseMelika ibingamadola ayizigidi eziyizinkulungwane ezingama-5.8, okuwukukhula konyaka nonyaka okungama-91%, kanti i-Indonesia yadlula i-United States yaba imakethe enkulu kunazo zonke.
Kuyaphawuleka ukuthi ingxenye ye-e-commerce GMV ebukhoma emakethe yase-US ikhuphuke yafinyelela ku-14%, kanye nokusebenza kahle kwesixhumanisi sokutshala kwevidiyo emfushane - ukuguqulwa okubukhoma kuqhubekile ukwenziwa ngcono.
Ngenxa yokwanda kwabathengi abafuna kuphela ukuphumelela kwezindleko/ isiko lokukhohlisa, lokhu kube nomthelela omkhulu kumasu emikhiqizo ephakathi kuya kwephezulu. Ukuze kuhlangatshezwane nethrendi yemakethe, amabhrendi amaningi asezingeni eliphezulu asungule amasethi amancane.
Okwenzeka ungaxhunyiwe ku-inthanethi kubonakala ngokucwiliswa kanye nokuzijabulisa. I-Sephora yethule isitobhi sokuqala sohambo lwayo lwe-SEPHORiA lomhlaba wonke e-Shanghai, iqoqa imikhiqizo ecishe ibe ngu-50 esezingeni eliphezulu ukuze yenze umcimbi wokuzizwisa ojulile. U-Ulta ungene emakethe yase-Mexico okokuqala ngqa, eklama izigcawu zesitolo ngokuma okuyisisekelo "kobuhle + ukuzijabulisa".
6. Ukuthuthukiswa Kwesakhiwo Sesigaba
Engxenyeni yesibili ka-2025, isigaba samakha siqhubekile nokukhula okuqinile emakethe.
Idatha evela ku-Cirana ibonisa ukuthi ngo-H1 2025, ukuthengiswa kwamakha aphambili e-US kukhuphuke ngo-6% unyaka nonyaka. Umbiko wezezimali we-Coty Group ukuqinisekisile lokhu kuthambekela: onyakeni wayo wezimali ka-2025, iziqholo ze-ultra-premium zikhule ngo-9%, amakha athengwa kakhulu ngo-8%, kanye namakha aphambili ngo-2%. Phakathi kwazo, amakha anezinga eliphezulu (anamafutha ephunga elingu-15% -25%) kanye namakha anosayizi omncane (5-10ml) aqophe ukukhula okuphawulekayo.
Ukwengeza, ukuthengiswa kwamakha emakethe yezimpahla zikanokusho yaseChina kubone ukukhula okumangalisayo. Ukuthengiswa kwezimonyo kulondoloze ukukhuphuka okungaguquki okungu-5%, isidingo samakha senyuka kakhulu.
Isamba sokuthengiswa kwe-Estée Lauder Group ebhizinisini layo leziqholo sifinyelele ku-RMB 17.877 billion ngonyaka wezimali ka-2025, okuwukukhuphuka cishe kwezigidi ezingama-RMB ezingama-30 uma kuqhathaniswa nonyaka wezimali ka-2024. Ngekota yesine yonyaka wezimali ka-2025, ibhizinisi leziqholo likhule ngo-4%.
Isigaba sokunakekelwa kwezinwele sahlala siqinile. Ku-H1 2025, ukuthengiswa kwemikhiqizo yokunakekelwa kwezinwele ze-premium e-US kukhuphuke ngo-6%, ngokunakekelwa kwesikhumba kanye nokulungisa imikhiqizo yesitayela eholela ekukhuleni. Engxenyeni ye-skincare, ukuthengiswa kwe-skincare emakethe enkulu kukhuphuke ngo-4%; nakuba ukuthengiswa kwe-premium skincare kwehle kancane ngo-1%, umthamo wayo wokuthengisa wenyuka ngokumelene nomkhuba. Usayizi wemakethe yokunakekelwa kwezempilo yesikhumba emhlabeni wonke kulindeleke ukuthi ufinyelele ku-USD 32 billion ngo-2025, phakathi kwawo imikhiqizo enemisebenzi yokulawula i-microbiome yenza isabelo esikhula ngokushesha, sifinyelele ku-28%.
Lezi zindlela zonke zibonisa ukugxila okukhulayo kwabathengi ekusebenzeni kahle komkhiqizo—imikhiqizo enemisebenzi ecacile eyodwa kanye nemithamo yezithako efanelekile iyathandwa kakhulu. Esigabeni sezimonyo zombala , imikhiqizo ye-lip gloss/lip liner kanye ne-lash ikhule kakhulu, kuyilapho izimonyo zobuso zisesesikhathini sokulungiswa. Ngokusho kwedatha yeShopee, engxenyeni yesibili ka-2025, imikhiqizo ye-lip gloss kanye ne-lipstick yayithandwa kakhulu kuzo zonke izindawo zayo zesifunda; kokubili i-lip gloss ecwebezelayo kanye ne-matte lipsticks yayinesidingo esikhulu semakethe. Phakathi naleso sikhathi, ukuthengiswa kwama- blushes kanye nama-contour palette nakho kwakhula ngokushesha ezindaweni zase-Shopee zaseLatin America kanye naseNingizimu-mpumalanga ye-Asia.
Isiphetho: Ukufuna Ukukhula Okuthile Phakathi Kokuhluka
Emakethe yezimonyo ngo-2025, phakathi kwezinguquko eziningi kumthethonqubo, ubuchwepheshe, iziteshi, nezifunda, akuvezanga nje ubunzima bokuhlukaniswa kwesakhiwo kodwa futhi kwaveza namathuba athile okukhula.
Emabhrendi, kudingeka aqinisekise ukuthobela amafomula emikhiqizo yawo futhi acwaninge ngokujulile futhi athuthukise imikhiqizo enokuncintisana okuyinhloko. Ngaphezu kwalokho, njengoba inkundla yezokuxhumana ingena kancane kancane esikhundleni semidiya yendabuko, ukuxhumanisa iziteshi zokumaketha nokukhiqiza nokukhiqiza kuzokwakha ngamandla ukuncintisana.
