Kuyini Ukukhiqizwa Kwelebula Ezizimele?
Esikhathini sanamuhla, amabhizinisi anesistimu yawo nendlela yokusebenza. Iningi labo likhipha ingxenye yokukhiqiza ukuze libheke ibhizinisi labo eliyinhloko. Umkhiqizo owenziwe ngaphansi kwenkontileka noma umkhiqizi wenkampani yangaphandle futhi wakhangiswa ngaphansi kwegama lomkhiqizo womthengisi waziwa njengokukhiqiza ilebula yangasese. Ukulebula kubalulekile njengoba yonke imininingwane mayelana nokusetshenziswa kanye nezithako inikezwa ephaketheni.
Izibonelo Zokukhiqiza Amalebula Azimele
Ukukhiqizwa Kwelebula Ezizimele yandile embonini yemikhiqizo yabathengi. Ukunakekelwa komuntu siqu, izimonyo, iziphuzo, imikhiqizo yobuhle, nemikhiqizo yephepha imikhakha embalwa evamile lapho Ukukhiqizwa Kwelebula Ezizimele kungabonakala khona. I-Cosmetics ingenye yezimboni ezihamba phambili lapho abathengisi bemaka imikhiqizo egameni labo futhi bayithengise. Amasaluni amaningi ethula imikhiqizo ngaphansi kwegama lawo lomkhiqizo nakuba ekhiqizwa omunye umuntu. Kunemikhiqizo ye-skincare yomuntu siqu kanye nemikhiqizo yobuhle emisha ethengiswa izinkampani ngaphansi kwamalebula ahlakaniphile. Amafutha abalulekile angena kalula esigabeni njengoba ekhiqizwa abambalwa futhi adayiswa ngabaningi.
Ingabe I-Private Labeling iyasebenza?
Ukulebula Okuyimfihlo kubonakale kuphakeme kakhulu. Ithanda bonke, abanikazi bomkhiqizo nabathengisi, kanye nabathengi. Izitolo ezinkulu zizitika ngamalebula angasese ukuze zehlise izindleko ngokunciphisa isabelo semakethe sabathengisi abahlukahlukene. Bathengisa umkhiqizo ngokwabo futhi benze inzuzo. Abathengi bathola inketho enhle futhi eshibhile. Futhi umkhiqizo welebula yangasese oyikhwalithi ungaba impumelelo ngokushesha nje. Ukulebula okuyimfihlo kuyimodeli yebhizinisi ephumelelayo, futhi abathengisi abaningi bayahlanganyela kukho ukuze bathole ukulawula okwengeziwe emakethe. Ivumela abanikazi bokuqalisa nabo ukuthi bakhulise izimakethe zabo ngaphandle kokunwetshwa komkhiqizo namandla okukhiqiza. Ukulandela le mpumelelo, imikhiqizo engaphansi kwamalebula ayimfihlo ayi-premium ingena emakethe. Abathengi bazimisele ukukhokha kancane ukuze bathole imikhiqizo engcono esebenzela abanikazi bemikhiqizo yobuhle kanye nabathengisi.
Ngezansi kunezinzuzo ezimbalwa zokwenziwa kwelebula elizimele bheka ukuthi lokhu kungasiza kanjani ekuyiseni umkhiqizo wakho ezingeni elilandelayo.
Phinda kabili imali yakho- Cabanga nje ukuthi idola ngalinye olichitha ekungezeni umkhiqizo welebula yangasese, linyusa inzuzo yakho ngo-200%. Chitha idola wenze amadola ama-2. Ukulebula okuyimfihlo kungaba nenzuzo enkulu. Futhi izindaba ezinhle ukuthi akuthathi okuningi, ukuqala, lokhu. Kukhona abakhiqizi abazimisele ukusebenza namabhizinisi amancane afana nelakho ukuze bakhe imikhiqizo yesitolo yangokwezifiso ngamaqoqo amancane. Ukuze kususwe izindleko zomuntu ophakathi nendawo, abathengisi bezitolo abakudayisela amalebula ayimfihlo ezinkampani eziqashelwa kuzwelonke bakusiza ekwandiseni inzuzo futhi bakuvumele ukuthi udayise imikhiqizo yakho ngentengo ethengekayo ngesikhathi esifanayo. Lokhu kukunikeza ukulawula okwengeziwe kwebhizinisi lakho kusukela ekuthengisweni kuye ekukhangiseni kuya ekusabalaliseni. Izindali ezengeziwe zisiza ekugcineni kwakho. Ukuba nomkhiqizo ozowudayisela amakhasimende akho njengoba ephuma emnyango kukuvumela ukuba wenze lokho kanye. Kufana neshuni kanye nezinto zikaswidi kulayini wokukhokha esitolo segrosa.
Phinda kathathu ukuthengisa kwakho- Uma ungumnikazi webhizinisi osevele uthengisa imikhiqizo eyaziwa ezweni lonke, okungenzeka ukuthi uyithengisa kathathu njengoba nje kufanele ngokunikeza amakhasimende akho uhlobo lwakho lwesiginesha lwaleyo mikhiqizo efanayo. Ucwaningo lubonise ukuthi amakhasimende akhetha ukuthenga izinketho zelebula yangasese ezitolo zezitini nodaka ezithembayo. Futhi lokhu kubonisa ekukhuleni kokuthengiswa kwemikhiqizo yelebula yangasese okuwukuthengiswa kathathu kwemikhiqizo ekhangiswa kuzwelonke.
Khulisa ibhizinisi lakho ngaphandle kwezihibe- Njengabanikazi bamabhizinisi, siyazi ukuthi sesivele sincane. Phakathi kokuhambisana ne-inventory, ukumaketha ukubheka amakhasimende amasha, nokugcinwa kwamabhuku, kunzima ukuthola esinye isikhathi ngosuku. Umcabango wokwengeza into eyodwa ohlwini lwakho lwezinto zokwenziwa uzwakala udumaza. Akudingekile ukuthi kube nzima noma kungathandeki ukufaka imikhiqizo enelebula yangasese ohlelweni lwakho lwebhizinisi. Okubalulekile mayelana nokulebula okuyimfihlo ukuthi uma usufuna umlingani ofanele, baphakamisa kakhulu. Umkhiqizi omuhle uzoba nekhono lokwenza umbono wakho uphile. Baqhamuke namafomula. Benza imikhiqizo futhi abaningi bazokwenzela ngisho nomklamo wokupakisha ngesiqondiso sakho.
Izinkampani ezizimele ezilebulayo zinikeza imvume yokusebenza nazo ukuze zikhethe izithako namakha azosetshenziswa emikhiqizweni yakho ukuze ihluke. Bazokwenzela konke ukukhiqiza futhi bakuvumele ukuthi ufake igama lebhizinisi lakho kulebula futhi ulenze elakho uqobo. Nakuba, uma ungenaso isikhathi sokungena esimisweni futhi uzenzele eyakho imikhiqizo, abakhiqizi bamalebula angasese nabo banemikhiqizo enelebula emhlophe ongayilungisa ngokwezidingo zakho kanye nokuthandayo.
Nciphisa ubungozi- Ukulebula okuyimfihlo kukuvumela ukuthi uzakhele umkhiqizo wakho ngezinga elincane lobungozi, ngaphandle kokuphula ibhande futhi kungaba umnyakazo webhizinisi oyimpumelelo kakhulu. Ukwakha owakho umugqa womkhiqizo kungaba yindleko enkulu futhi kube yingozi. Kukhona ukutshalwa kwezimali kokuqala kumishini yokukhiqiza nokupakisha imikhiqizo, izithako zomkhiqizo, kanye nokupakishwa. Kunezindleko o zabasebenzi ukukhiqiza, ukuhlola, kanye nokupakisha imikhiqizo. Futhi okuwukuphela kwendlela yokwenza imbuyiselo ekutshaleni kwakho kokuqala ukukhiqiza futhi udayise inani elikhulu lemikhiqizo oyenzayo. Ukukhiqiza imikhiqizo ngobuningi kuyingozi ikakhulukazi uma uhlinzeka ngomkhiqizo omusha, ongaqinisekisiwe. Kunabakhiqizi bamalebula azimele abazimisele ukusebenza nawe ukwenza ama-oda amaqoqo amancane akuvumela ukuthi uhlole imibono emisha yomkhiqizo namakhasimende akho ngezindleko eziphansi kuwena. Njengoba ungenzanga ukutshalwa kwezimali okukhulu kusengaphambili, kunobungozi obuncane ekuzinzeni okuphelele kwebhizinisi lakho uma umkhiqizo omusha ungasebenzi kahle njengoba bekulindelekile. Ukulebula okuyimfihlo kwenza kube nokwenzeka ngawe ukuthi uqhubeke ulungisa futhi uhlole imikhiqizo uze uthole okusebenzayo. Uma usuthole umkhiqizo ohambisana kahle namakhasimende akho, ungafaka ama-oda amakhulu futhi wenze inzuzo. Lawa mandla eqoqo amancane akuvumela ukuthi ukhiqize imikhiqizo yohlobo lwesitolo ehlelelwe izidingo zakho zekhasimende ngalinye esizongena kuzo ngokuhamba kwesikhathi.
Zihlukanise nomncintiswano- Imikhiqizo efakwe ilebula eyimfihlo yenza ubunikazi obuhlukile futhi obuhlukile okwenza umkhiqizo wakho ubonakale futhi ube ngowohlobo oluthile. Imikhiqizo yakho yelebula yangasese ingase ihluke njengoba wena namakhasimende akho ninjalo, ibanike umuzwa abangakwazi ukuwuthola kwenye indawo, hhayi kuma-boutiques amancane, ukuthenga emgwaqweni, noma ngisho naku-inthanethi. Le mikhiqizo izotholakala kuwe. Abathengi obahlosile bazoza kuwe futhi uwedwa uzothenga izimpahla. Njengokuthi, ikhasimende lithandana ne-foot scrub elingasithenga futhi ligoduke nalo njengoba liphuma endaweni yakho. Mhlawumbe, bafuna ukuqoqa le nto noma bayiphe umngane. Bayazi ukuthi bangathola lo mkhiqizo kuwe futhi manje awugcinanga nje ngokuba nekhasimende elithembekile eliboshelwe ukuthenga okuphindayo kodwa babelana ngalo nabangani balo. Ngaphambi kokuthi wazi ukuthi unabangane babo abeza bazofuna izinkonzo zakho kanye nokukhuhla ababekuphiwe ekuqaleni. Kuyoba okumangalisayo. Ungajabulela inkululeko eyengeziwe ekwenzeni amasu akho okumaketha nokulawula i-inventory yakho. Uzothola nethuba elikhulu lenzuzo, nezimpahla ezimbalwa ezizomosha.
Seva amakhasimende akho kangcono ngokwenza ngokwezifiso- Wazi ikhasimende lakho kangcono kunanoma ubani omunye. Uyazazi izidingo zabo ngabanye nokuthi yiluphi uhlobo lwemikhiqizo ehlukile engabasiza kakhulu. Imikhiqizo yelebula yangasese yenza isiqiniseko sokuthi wenza ngendlela oyifisayo umugqa womkhiqizo wakho ukuze uvumelane nezidingo kanye nezinto ezifunwa yimakethe yakho oyiqondisayo. Ingakusiza ukuthi ulawule izici eziningi zebhizinisi lakho futhi umakethe umkhiqizo ohluke ngokuphelele ozoheha abathengi. Cabanga ngezikhathi lapho usiza ikhasimende futhi wacabanga, ngifisa sengathi ngabe kunomkhiqizo walokho. Ngokulebula okuyimfihlo, kungaba khona. Futhi lowo mkhiqizo ungaba owakho ngokukhethekile. Ukwazi ukuhlinzeka amakhasimende ngomkhiqizo wakho onegama kusiza ukukusungula njengochwepheshe emkhakheni wakho futhi kukhulisa ukuzethemba nokwethembeka kwamakhasimende. Imikhiqizo yelebula yangasese ikwenza ukwazi ukuhlinzeka ngomkhiqizo wekhwalithi ephezulu, owenziwe ngezithako ezingcono kakhulu, ohlanganiswe ngokuqondile ukuze uhlangabezane namakhasimende akho; izidingo zomuntu ngamunye. Ithi uyabakhathalela. Futhi ngaso sonke isikhathi lapho besebenzisa imikhiqizo yakho yelebula yangasese ekhaya, bakhunjuzwa ngamasevisi amahle abawathola kuwe, okubenza babe maningi amathuba okuba babe isivakashi esibuyayo. Lawa makhasimende azosiza ibhizinisi lakho ukuthi liphumelele.
Hlala phezu kwengqondo- Ukuthola kanjani ukukhula ebhizinisini lakho ngokuhlinzeka ngemikhiqizo yelebula yangasese? Kulula- ukwakha ukwethembeka kwekhasimende ngokuhlala uqaphile. Ukubanikeza ulwazi olumangalisayo lokuqala kuyisiqalo nje. Badinga ukuthola isevisi yamakhasimende engakholeki futhi ufuna ukukhumbuleka. Kodwa lokhu kungaba inselele ukuhlala unolwazi namakhasimende akho ngemva kokuthenga kwawo kokuqala, ikakhulukazi uma unebhizinisi elisekelwe kusevisi. Amakhasimende akho aphila izimpilo ezimatasa. Ngeziteshi zenkundla yezokuxhumana kanye nezinkundla eziningi zokuthenga ezitholakalayo namuhla ukunaka kwekhasimende lakho kudonswa kuzo zonke izinhlangothi. Ukufuna ukunaka kwabo ngisho imizuzwana emibili kungaba umsebenzi. Ukulindela ukuthi bahlale bethembekile kumkhiqizo wakho kunzima impela. Ukunikeza eyakho imikhiqizo yelebula eyimfihlo kusiza ukunaka kwamakhasimende kuwe. Bayawazisa amasevisi akho futhi manje ngokunikeza umugqa womkhiqizo wesiginesha, unomkhiqizo ozowuthengisa njengoba bephuma ngomnyango. Ukwazi ukubahlinzeka ngomugqa womkhiqizo wesiginesha okhethekile kusiza ekweluleni ukufinyelela komkhiqizo wakho ezimpilweni zamakhasimende akho njengoba isikhathi ngasinye besebenzisa imikhiqizo, ibakhumbuza ngawe. Ubani ongeke afune ukwenza umbono ohlala njalo kumakhasimende akhe? Kuyasiza ekwakheni ubudlelwano obuqinile namakhasimende akho ngoba wenze ulwazi lomuntu siqu nolwehlukile oludlulela ngale kwendawo yakho yebhizinisi. Okwenziwayo okuxhumana ukuthi uyawaqonda futhi uyawazisa amakhasimende akho ngemuva kwesikhathi eside enikeziwe isevisi yawo yokuqala. Ngomzamo omncane kakhulu, uzihlukanisile emhlabeni wokuncintisana webhizinisi futhi ngenxa yalokho uqinisa ukwethembeka kwekhasimende lakho.
Phakamisa umkhiqizo wakho futhi uzenze uchwepheshe- Ukuba nomugqa womkhiqizo wesiginesha kusiza ekusunguleni inkampani yakho kanye nomkhiqizo njengesisetshenziswa esithenjwayo emkhakheni wakho. Amakhasimende angazizwa eqiniseka ngemikhiqizo akhetha ukuyithenga kuwe njengoba uchwepheshe wezihloko kanye nomsunguli embonini yakho owenza imikhiqizo ehlangabezana nezidingo zamakhasimende. Ibakhombisa ukuthi, njengomnikazi webhizinisi ophumelelayo, wenze ucwaningo futhi wakha imikhiqizo yekhwalithi engcono kakhulu ukuhlangabezana nezidingo zabo. Lokhu kusiza ngokuqhubekayo ukubeka ibhizinisi lakho njengochwepheshe embonini. Ukuba nomugqa womkhiqizo wesiginesha kusiza ekukhuphuleni isithombe sebhrendi yakho yobungcweti. Ufakwe uphawu, umkhiqizo osayinwe ungenziwa ngezithako zekhwalithi ephezulu eziklanyelwe ukuhlangabezana nezidingo zamakhasimende. Amakhasimende akho azokwazi ukuthi athola imikhiqizo yekhwalithi engcono kakhulu evela kuwe esiza ekukhuphuleni umkhiqizo wakho ezingqondweni zabo.
