Izixazululo Ezithuthukisiwe Zokukhiqiza Izimonyo ze-OEM Zekhwalithi Yomkhiqizo Ephezulu

Noma ubani emhlabeni angakhetha ukuba usomabhizinisi noma umnikazi wanoma yiluphi uhlobo lomkhiqizo. Yiziphi izinzuzo ze-OEM abangazitholela umkhiqizo? Ukwenza umkhiqizo wakho kuwumsebenzi oyinselele ngokuqinisekile futhi udinga ukuhlela okufanele uma ufuna ngempela ukufeza izinhloso zakho kanye nempumelelo yakho. Uma usuqalile, kufanele uhlale uzinikele. Imiphumela oyitholayo izonquma ukuthi ibhizinisi lakho liya ngakuphi. Sinesixazululo sokuthi uqale ibhizinisi lakho.

Kungani ukudala umkhiqizo wethu kuyinketho engcono kakhulu?

Kunezinhlobo eziningi zemikhiqizo ongase ucabange ukuyinikeza abangaba amakhasimende akho esikhathini esizayo. Njengokuthi, Uma ufuna ukuthengisa imikhiqizo ye-skincare futhi leli yithuba lokuthi wenze imali futhi ujabule ngesikhathi esifanayo. Bona lokhu njengethuba elihle lesiqalo esihle emsebenzini wakho. Lapho umkhiqizo wakho uba yimpumelelo, amathuba amaningi azoza kuwe ngokungqongqoza emnyango wakho. Ngamanye amazwi, isibhakabhaka siwumkhawulo. Ngakho-ke, uthola futhi ukujabulela imiphumela yokuthengisa kakhulu njengoba ungumphathi wombuso wakho.

Yini okufanele uyicabangele ngaphambi kokudala?

Ngezansi izinkomba ezibalulekile okufanele uzicabangele ngaphambili.

  1. Khomba amakhasimende akho angaba khona kanye nezimbangi- Udinga ukuqonda kuqala emakethe isebenza ngempela. Yenza ucwaningo olunzulu kanye nemiphumela yokuthi ungawaheha kanjani amakhasimende. Ukuba nokuncintisana emhlabeni webhizinisi kuyinto evamile kulezi zinsuku. Ngokufunda kabanzi ngabo, ungase ukhombe igebe elingaletha amakhasimende kuwe. Ibhola lisenkantolo yakho, kufanele uthole kuphela indlela yokwenza lokhu ngendlela engcono kakhulu.
  2. Nquma isithombe senkampani yakho- Isithombe senkampani sibonisa idumela lenkampani, futhi kuyisinyathelo esibalulekile sokunquma ngaphambi kokuqala ibhizinisi lakho. Igama lenkampani lingesinye sezinqumo ezinkulu okufanele uzenze empilweni yakho. Kungani? Ngaleyo ndlela abantu bazoba nombono wabo wokuqala okungaba okubalulekile ekuheheni. Ukunamathela egameni ukuzibophezela kokuqala okukhulu njengoba kuwubunikazi benkampani yakho. Futhi iza nayo ebalulekile njengama-logo, iziqubulo, nesithombe sisonke kubalulekile.

I-OEM isiza kanjani ekwakheni umkhiqizo wakho?

Kungenzeka ukuthi uke wabona noma wezwa abantu, njengabangane bakho noma amalungu omndeni noma othile okungenzeka uyamazi, ozame ukuziqalela ibhizinisi lakhe futhi adayise imikhiqizo yakhe. Ngeshwa, abanye bahlangabezana nezinkinga ngemuva kwezinkinga nezinhlelo zokuyeka ekugcineni. Ngosizo lwe Abakhiqizi be-OEM, uzokwazi ukuqalisa uhambo lwakho lwebhizinisi.

OEM

Izinsizakalo ze-OEM zibandakanya- Njengeklayenti, uzothola usizo kuzo zonke izinhlu ezidingekayo zomkhiqizo wakho. I-OEM ingasiza nge:

  1. Izinga lekhwalithi- Siwucwaningo lwezimonyo oluqinisekisiwe kanye nenkampani ekhiqizayo enikeza i-OEM, i-ODM enhle kakhulu, kanye Nezinsizakalo Zelebula Ezizimele.
  2. Ucwaningo nokuthuthukiswa komkhiqizo- Yakha ibhrendi yakho ngocwaningo lwethu lochwepheshe kanye nethimba lokuthuthukisa umkhiqizo. Siyakwazi ukuthuthukisa nokwenza imikhiqizo eqondene nemikhiqizo ethile ukuze isebenze kahle kakhulu ngokulandela lokho okulindele futhi sakhe indlela ofuna ibe ngayo.
  3. Amakhono okukhiqiza- Sihlome kahle ngezinsiza ezithuthukile ukuze sithole imikhiqizo ephephile, ehlanzekile, nesebenzayo kanye nesitifiketi se-GMP, ISO, ne-HALAL.
  4. Ukupakishwa kanye nokwakhiwa kwelebula- Sihlinzeka ngokutholakala kwezinto zokupakisha ngokwethu. Senza kube lula kumakhasimende ethu njengoba kungadingeki enze umsebenzi wokuthola usizo. Ochwepheshe bethu eqenjini labaklami bahlinzeka ngezinsizakalo zokuklama ezichwepheshile nezixazululo ezikhangayo zokupakisha ngokuhambisana nethrendi yakamuva yomkhiqizo wakho.
  5. Ukubhaliswa komkhiqizo- Kumkhiqizo ngamunye omusha esiwuthuthukisela amakhasimende ethu, sihamba ibanga elide futhi sithatha isevisi yokubhaliswa komkhiqizo kanye nesicelo selayisense lomkhiqizo semikhiqizo yezimonyo, yobuhle, neyokunakekela isikhumba njengengxenye yohlu lwethu olubanzi lwezinsizakalo. okwasehlukanisa kwabanye.
  6. Ukuhlolwa komkhiqizo- Ukuzinza komkhiqizo nokuhlolwa kokusebenza ngokuhlolwa okuphathekayo nokwamagciwane ukuze uthole umkhiqizo ophephile nosebenzayo.

Igama lakho likusasa lakho

Ukudala umkhiqizo wakho ebhizinisini lobuhle kuzothatha umsebenzi onzima nokuzinikela. Kodwa-ke, ukuthola imiphumela emangalisayo yomkhiqizo wakho wobuhle kuzokwanelisa kakhulu.

Ingabe I-Private Labeling iyasebenza?

Ukulebula Okuyimfihlo kubonakale kuphakeme kakhulu. Ithanda bonke, abanikazi bomkhiqizo nabathengisi, kanye nabathengi. Izitolo ezinkulu zizitika ngamalebula angasese ukuze zehlise izindleko ngokunciphisa isabelo semakethe sabathengisi abahlukahlukene. Bathengisa umkhiqizo ngokwabo futhi benze inzuzo. Abathengi bathola inketho enhle futhi eshibhile. Futhi umkhiqizo welebula yangasese oyikhwalithi ungaba impumelelo ngokushesha nje. Ukulebula okuyimfihlo kuyimodeli yebhizinisi ephumelelayo, futhi abathengisi abaningi bayahlanganyela kukho ukuze bathole ukulawula okwengeziwe emakethe. Ivumela abanikazi bokuqalisa nabo ukuthi bakhulise izimakethe zabo ngaphandle kokunwetshwa komkhiqizo namandla okukhiqiza. Ukulandela le mpumelelo, imikhiqizo engaphansi kwamalebula ayimfihlo ayi-premium ingena emakethe. Abathengi bazimisele ukukhokha kancane ukuze bathole imikhiqizo engcono esebenzela abanikazi bemikhiqizo yobuhle kanye nabathengisi.

Izinzuzo Zelebula Yangasese

  1. Inzuzo ephezulu- Umkhiqizo welebula yangasese wethulwa ngaphansi kwegama lomkhiqizo elisunguliwe. ngalokhu, abathengisi bonga izindleko zokuklama nokumaketha umkhiqizo. Le mikhiqizo ithola ukungena okuphezulu kakhulu phakathi kwabathengi. Lokhu kwandisa ukuthengiswa kwemikhiqizo. Umncintiswano wemikhiqizo yelebula yangasese uzoba mncane kunoma yisiphi isitolo sokudayisa. Lokhu kwenza ngokuvumelana nayo. Inenzuzo ngazo zonke izindlela.
  2. Ukusebenza kahle kwezindleko- Le mikhiqizo yelebula yangasese yonga ekukhangiseni. Njengoba abathengisi bebeka i-oda ngobuningi, intengo yokukhiqiza nezindleko zokusebenza zincane. Ngakho-ke, ilebula yangasese iyindlela engabizi kakhulu.
  3. Ukwethembeka komkhiqizo okungcono- Isici esiyinhloko yigama elimisiwe labathengisi. Laba bathengisi bengeza imikhiqizo yelebula eyimfihlo ngaphansi kwamagama abo ukuze ibe indawo eya kuzo zonke izidingo. Imikhiqizo yelebula yomuntu siqu iqinisekisa ikhwalithi ngohlobo ngalunye lwemininingwane. Lokhu kuwina amakhasimende futhi akhetha le mikhiqizo kaningi.

Izizathu zokuthi kungani kufanele ucabangele ukulebula okuyimfihlo kwemikhiqizo yakho yobuhle

  1. Uphethe eyakho ibhrendi ehlukile- Nakuba unikeza ithemba lakho enkampanini yezinkampani zangaphandle ukuthi inikeze izimonyo ezingcono kakhulu zelebula yangasese, zisazopakishwa futhi zithengiswe ngaphansi kwegama lobunikazi bakho. Lokhu kusho ukuthi ungaqamba umkhiqizo wakho nganoma iyiphi indlela oyifunayo. Ungenza kube ngokwakho ubuhle bakho futhi ukuvumele ukuthi kubonise izimiso zakho. Kodwa into ebaluleke kakhulu ngokuba nomkhiqizo wakho ukuthi ungagqama embonini yobuhle. Qiniseka ukuthi umkhiqizo wakho uhlukile esithembisweni sawo futhi unikeza ukusiza ukukuhlukanisa kwezinye izinhlobo zezimonyo endaweni yangakini. Kuyasiza ukushayela ukwethembeka nokuthengisa ngokuhamba kwesikhathi. Ngakho-ke, lapho uxoxa ngebhrendi yakho nokuthi ihlinzeka ini amakhasimende yiba nobuciko nokuhlola ngendlela ofuna ngayo. Ekugcineni, nguwena kuphela oyoba negunya lokuthengisa izinto zakho. Ukuqinisekisa ukuthi alukho olunye uhlobo oluthengisa into efanayo futhi luqede umncintiswano, ungathola ngisho namafomula akho anelungelo lobunikazi.
  2. Uzosebenza nethimba lochwepheshe ukuze likwenzele ucwaningo kanye nentuthuko- Uma usebenza nenkampani yelebula ezimele, ungaqiniseka ukuthi ukwakhiwa komkhiqizo wakho kuzoba sezingeni eliphezulu ngenxa ye-R&D ezinikele, ehlonishwayo, neqanjiwe. iqembu. Usazolawula ukukhetha izithako zefomula. Uthola ukunquma ukuthi kufanele uzizwe kanjani esikhumbeni noma ezinweleni zeklayenti. Uzonquma ukuthi linuka kanjani nezinye izinto. Nokho, ungathola amafomula aphephe kakhulu, asezingeni eliphezulu kakhulu ngokusebenzisana nethimba lochwepheshe. Lawa mabhizinisi ngokuvamile agxile esigabeni somkhiqizo othile noma i-niche yemakethe. Ithimba linonjiniyela nabacwaningi bobuhle abangcono kakhulu abanolwazi lweminyaka eminingi embonini yobuhle. Ngenxa yalokhu, ungalindela kuphela izimonyo ezingcono kakhulu zelebula yangasese.
  3. Ungathola ubuhlakani obudingayo ngokubunjwa- Amathuba ukuthi awuyena unjiniyela ngokwakho. Usengakwazi ukuthwebula izithombe uma kukhulunywa ngezithako zemikhiqizo yakho yobuhle. Ukwenza izithako zakho zibe ngokwakho kwengeza ebuhleni bomkhiqizo wakho. Ungazimisa njengomkhiqizo wezinwele osebenzisa i-caffeine ekhishwe ekhofini i-Arabica ukuze ukhuthaze ukukhula kwezinwele.
  4. Unakho konke okushoyo emaphaketheni- Izinkampani eziningi zithuma abaculi nezitudiyo zokuklama ezibizayo ukuze zithole uphawu lwazo lwehle ukusuka kulogo lwazo ziye kumbala wesiginesha kanye nokubonwayo kwezokuxhumana. Kodwa ukusebenza nomkhiqizi kukuvumela ukuthi usebenze nethimba lezobuciko nawe. Kuzoba yileyo engakwazi ukudizayina izimonyo zelebula yangasese enhle kunazo zonke esezibhekile. Ubuciko nokuklama kungezinye zezinsizakalo ezihlinzekwa yizimonyo eziningi ezizimele. Ngaphandle kokukhiqizwa kwezimonyo zakho. Isithembiso somkhiqizo wakho kanye nombono wenkampani omkhulu kuzobonakala kuzo zonke izici zobuhle zenhlangano yakho. Uma umugqa wakho wobuhle ufakwa ekukhiqizweni, ukupakishwa kuzoba nokubukeka komkhiqizo wakho okugunyaziwe. Uzokwazi ukukhetha ukuthi ukupakisha kwakho kuzobukeka kanjani kuye ngokuthi yini efanelana nebhrend yakho nokuthi yini ezoba lula kumakhasimende.
  5. Ungakwazi ukukhiqiza imikhiqizo yakho ngobuningi- Uma uwumkhiqizo ngezinga elincane, kunzima ukuqhubeka udala imikhiqizo eminingi. Akulula ukubhukha inqolobane noma ulayini wokukhiqiza efekthri uma ungenazo izinsiza noxhumana nabo okwamanje futhi ungathembela esikhaleni sakho ekhaya lapho udingeka ukuze ukhiphe amaqoqo amakhulu emikhiqizo yakho. Ukuthembela enkampanini yelebula ezimele ukuthi ikhiqize imikhiqizo yakho yobuhle kuhle kakhulu uma ufuna ikhiqizwe ngobuningi. Izinkampani eziningi zamalebula ezizimele zinezitshalo zazo ezikhiqizayo ezihlomele ukwenza amaqoqo ezimpahla zakho. Lokhu kusho ukuthi ngeke kudingeke ukuba ujuluke i-inventory yakho. Abakhiqizi abaningi bamalebula ayimfihlo banikeza izaphulelo ezinhle uma ukhetha imikhiqizo yakho ngezinga elikhulu. Enye indlela ehlakaniphile yokonga imali kuyilapho ingaphelelwa isitokwe.
  6. Thola isiqiniseko sokulawulwa kwekhwalithi emafekthri- Ngenkampani eyaziwayo emele amalebula yenza isiqiniseko sokuthi imikhiqizo izokhiqizwa kuphela ezindaweni zokugcina izimpahla ezigunyazwe i-FDA. Ungaqiniseka ukuthi onjiniyela abacophelelayo nabasebenzi bokulawula ikhwalithi bazoba khona njengoba ulayini wakho wezimonyo uthuthukiswa. Wonke umkhiqizo ulandela inqubomgomo eqinile yokulawulwa kwekhwalithi futhi lokhu kuqinisekisa ukuthi isampula ngayinye ethunyelwa kuwe kanye nebhodlela elithengwe amakhasimende lihlangabezana nezindinganiso eziphakeme kakhulu. Yonke inqwaba yemikhiqizo ihlolwa ukuhambisana, izifundo ze-microbiological, nokunye ukuhlolwa kokuphepha. Ngalokhu ungaba nokuthula kwengqondo ukuthi imiphi imikhiqizo yakho ephakathi kwezimonyo ezingcono kakhulu, eziphephile, nezisezingeni eliphezulu kakhulu ezizimele ezinganikezwa.
  7. Wenza inzuzo enkulu kunalapho uthengisa kabusha imikhiqizo yolunye uhlobo- Ukuqhuba ibhizinisi kumayelana nokuvala inzuzo yakho nokuba nekusasa elivikelekile. Uma usebenza ngelebula yangasese ukuze wenze izimpahla ezihlukile ngaphansi komkhiqizo wakho wobunikazi, usho intengo yakho. Kuhluke kakhulu ekuthengiseni kabusha izimpahla zabanye abantu. Kulezi zimo, uthola izimonyo ezinesizotha. Uku-oda izimpahla kolunye uhlobo ukuze zithengiswe kabusha kuhlala kubiza kakhulu kunokukhiqiza ezakho izimpahla nokubeka amanani akho. Lokhu kungenxa yokuthi ukhokhela kuphela ucwaningo nokukhiqizwa kukazakwenu welebula yangasese, hhayi ukusetshenziswa kohlobo oluhlukile. Futhi ngenxa yalokhu, ugoduka nemali eningi kunaleyo obungayenza uma uthengisa kabusha kuphela imikhiqizo yobuhle evela ezinkampanini ezinkulu.
  8. Kuzoba lula ukwandisa imikhiqizo eminingi- Uma usebudlelwaneni obuqinile nomkhiqizi welebula ezizimele futhi usungula ama-trust amaningi, kuzoba lula kakhulu ukukhulisa ibhizinisi lakho libe eminye imigqa yomkhiqizo ngolunye usuku. Uma uhlobo lwakho oluncane seluba igama lasekhaya elinamakhasimende amaningi, ungase unwebele kwezinye iminikelo yobuhle. Lokhu kungaba imikhiqizo yokunakekelwa kwezinwele, izesekeli, njll. ngokubambisana okukodwa, ungaphatha izimonyo eziningi zelebula yangasese ukuze uzibize ngokwakho. Ngakho-ke uma usuvele usebenza nenkampani emele amalebula ezimele, ngeke kudingeke ukuthi ubheke ibhizinisi elihlukile ukuze ukhiqize eminye imikhiqizo. Usunobudlelwane obuqinile nozakwenu. Lokhu kukuvumela ukunwetshwa okungenangcindezi uma umkhiqizo wakho usulungile.

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