Kwiminyaka yakutshanje, ukusuka kubafana abagqwesileyo ukuya kumadoda adumileyo "amadoda akumgangatho ophezulu" kwinethiwekhi yonke ngoJulayi kulo nyaka, bonke babonisa ukuba amadoda aseTshayina anikela ingqalelo ngakumbi nangakumbi kubuhle.
Imveliso entsha ixhalabile kancinane ukuba amadoda amaninzi aseTshayina sele engasanelisekanga ngokunyamekela iinwele, ukufaneleka kwezemidlalo kunye nokunxiba kwefashoni, kwaye aqala ukusebenza nzima ebusweni babo, okanye achithe imali eninzi.
Ngokwengxelo yokusetyenziswa kwe-intanethi yamadoda ka-2021 ekhutshwe yi-cbndata nge-13 ka-Okthobha, "iprojekthi yobuso" yamadoda iyaphucuka, kwaye "elinye ixesha" lokusebenzisa izimonyo lifikile.
Ingxelo ikhankanya idatha yokuqonda malunga nokusetyenziswa kweTanabata yamadoda ekhutshwe yi-cbndata kunye neHupu. Ibonisa ukuba izimonyo kunye nolawulo lweenwele yeyona nto ingumzekelo yamadoda okwesibini ekunxibeni nasekunxibeni. Izinga lokusetyenziswa kwe-makeup yamadoda aseTshayina kwi-intanethi liyanda unyaka nonyaka. Ukusukela ngo-2019, isikali sokusetyenziswa kunye namanani abathengi okwenziwa kwamadoda ayanda unyaka nonyaka.
Kutheni amadoda aseTshayina ethanda ubuhle ngakumbi nangakumbi?
I-make-up yamadoda ibe yindawo yokusetyenziswa eshushu kwiminyaka yakutshanje. Into eyachukumisa iimveliso ezitsha kancinci kukuba umhlobo obhinqileyo we-intanethi wakhe wathumela kwi-tweeter, "Inkwenkwe yam iyazi ngakumbi malunga ne-make-up kunam, kwaye zininzi iimveliso zokuzihombisa kunam, kwaye zinobuchule ngakumbi kunam."
Ngoko kubonakala ngathi xa umfana wakhe ethanda ubuhle kwaye wenza ngcono kunaye, udadewabo omncinci uqala ukuziva exhalabile. Akakwazi ukwenza ngaphandle kobuhle.
Ke, kutheni imarike yobuhle bamadoda ikhule ngokukhawuleza kangaka kwiminyaka yakutshanje? Ngokubhekiselele kwimveliso emitsha, inokubonwa kwimiba emithathu: ukuhlukana kwentlalo, utshintsho lwengqiqo yokusetyenziswa kwamadoda kunye nezinto zemarike.
Okokuqala, ngokwembono yemo engqongileyo jikelele, uluntu luya ngokwanda luziintlobo ngeentlobo, kwaye ukwamkelwa nonyamezelo lokuhonjiswa kwamadoda kuphucuka kakhulu.
Kwiminyaka emithathu okanye emine eyadlulayo, amabhinqa kwanamadoda ayenomkhethe kwi-makeup. Ngelo xesha, amadoda asebenzisa nje iimveliso ezisisiseko ezifana nesicoci sobuso kunye ne-moisturizer, kodwa utshintsho olukhulu lwenzekile kwiminyaka emibini okanye emithathu edlulileyo.
Enyanisweni, eyona nto ibalulekileyo kukuba uluntu luya lusiba neentlobo ngeentlobo. Phantsi kweempembelelo zengcamango yobuhle kuqala kwiminyaka yamuva nje, kungekhona kuphela iimfuno zamadoda eziye zanda, kodwa kunye namaqabane abo kunye noluntu lonke luneemfuno eziphezulu zobuhle bamadoda. Kunokuthiwa uthando lwamadoda ngobuhle luyisiphumo sokuphuculwa okuqhubekayo kwe-self aesthetics kunye nentlalontle.
Ngokutsho kovavanyo lwangaphambili olwenziwa ngu-Weibo, ngo-2015, i-31% yabasebenzisi "bachasa ngokuqinileyo" ukusetyenziswa kwamadoda kwezithambiso, ngelixa i-29% yabasebenzisi babonise "inkxaso eqinile". Ngo-2018, inani labasebenzisi "abaxhasa ngokuqinileyo" liye lanyuka laya kwi-60%, ngelixa inani labasebenzisi "abachasayo ngokuqinileyo" lingaphantsi kwe-10%.
Xa uluntu lungasakhethi cala ngokuchasene ne-make-up yamadoda, ukunyamezela kwabantu ukucwangciswa kwamadoda kuqhubeka kuphucuka, kwaye ixesha lobuso bamadoda liphelisa “i-make-up bias”.
Okwesibini, ingqiqo yokusetyenziswa kwamadoda iyatshintsha kwaye bazimisele ukuhlawula inkangeleko yabo.
Ngaphambili, bekukho umbono wemarike wokuba amandla okusetyenziswa kwamadoda abekwe kwindawo esezantsi kwikhonkco lokusetyenziswa kosapho, ngentetho ethi “amandla okusetyenziswa kwamadoda akalunganga njengezinja”, kodwa ngoku le meko itshintshile ngokucacileyo.
Ngokomzekelo, idatha yophando lwemarike yangaphambili ibonise ukuba abasebenzisi besilisa bavula iTaobao kasixhenxe ngosuku, kuphela kathathu ngaphantsi kwabasebenzisi besifazane. Umyinge wabasebenzisi abangamadoda be-Intanethi ophathwayo uphezulu kunowabasetyhini. Amadoda adla ngokuchitha imali eninzi kwintengiselwano enye kunabafazi.
Okwesithathu, izinto zentengiso ezinje nge-e-commerce yezentlalo, ukusasazwa okubukhoma kunye neempahla, ingca ebomvu ekwi-intanethi kunye nokunye kwisikhokelo kunye nokuqhuba.
Ukuvuselela uthando lwamadoda ngobuhle, izinto zokuqhuba intengiso zidlale indima enkulu ekhokelayo.
Kwiminyaka yakutshanje, iinkqubo ezahlukeneyo zeTV kunye ne-intanethi ziye zaduma, zikhokela ngendlela engaqondakaliyo imbono yobuhle bamadoda. Uphuhliso lwe-e-commerce ephathwayo, ngakumbi ukuvela kweefom ezintsha zokuthenga ezifana ne-e-commerce yezentlalo kunye nokuhanjiswa okuphilayo, ngokucacileyo kuye kwaqhuba ukuthengiswa kweemveliso zobuhle zamadoda.
