Muhafu yechipiri ya2025, musika wekunaka wepasi rose wakaramba uchiratidza iwo musimboti hunhu hwekukura kwakasimba uye kusiyanisa kwemaitiro.
Kune rimwe divi, misiyano yebudiriro pakati pemapoka, machani uye matunhu yakaramba ichiwedzera. Nekune rumwe rutivi, kukwidziridzwa kwemitemo uye hunyanzvi hwetekinoroji kwaive kuumba patsva mitemo yeindastiri.
NIQ's 2025 "State of Runako" mushumo wakaratidza kuti akati wandei maitiro muindasitiri yezvizorwa akasimbiswazve muhafu yechipiri yegore rino.
1.Kuwedzera kweGlobal Cosmetic Ingredient Regulatory Policies
Pakati peizvi, chinonyanya kukosha ndechekuvandudza mitemo yemitemo. Muchikamu chechitatu, akati wandei emitemo yakaomesesa yakaitwa zvakanyanya, zvichimanikidza mabhizinesi mumatunhu akawanda kuti avandudze masisitimu avo ekutevedza.
Iyo yekudzora maitiro ePFAS (per- uye polyfluoroalkyl zvinhu) muEuropean Union yakaramba ichiwedzera. Zvinonzwisisika kuti ECHA yakaburitsa yakagadziridzwa PFAS yekurambidza muna Nyamavhuvhu uye yakajekesa chirongwa chekuongorora.
Pakutanga, European Commission yakanga yaita danho rekurambidza paPFHxA nezvimwe zvine chekuita nazvo. Naizvozvo, United Kingdom nedzimwe nhengo dzeEU dzakakurumidza kufambisira mberi kuita. Mafomu asingapindi mvura uye dikita-proof muzvizoro, izvo zvaiwanzove nePFHxA munguva yakapfuura, zvakava zvinhu zvakakosha zvekutariswa.
Uye zvakare, muna Chivabvu 13, 2025, European Commission yakapa Regulation (EU) 2025/877, ichigadzirisa Regulation (EC) 1223/2009 pazvizoro, ichiwedzera makumi maviri nemaviri emakemikari zvinhu zvakaita sedimethyl phosphonate kune runyorwa rwezvakarambidzwa makemikari zvinhu mucosmetics muAnnexlphosphonyl phosphonate, uye dimethylphosphonate. murunyoro rwezvinhu zvinorambidzwa. Uye zvakare, muna Nyamavhuvhu 7, 2025, European Commission yakatsanangura kuti kubva munaGunyana 1, 2025, zvizorwa zvine TPO hazvigone kuiswa pamusika weEU, uye zvigadzirwa zvatove pamusika hazvigone kuramba zvichitenderera.
Mumusika weUS, iyo MoCRA (Cosmetic Regulatory Modernization Act ya2022) iri kupinda padanho rakakosha. Kunyangwe iyo FDA yakamisa kuburitswa kwemitemo yeGMP uye kunhuhwirira allergen labeling mitemo kusvika 2026, zvakakosha zvekuteedzera zvinodiwa senge yakashata yekuzivisa chiitiko, kunyoreswa kwenzvimbo, uye kunyoreswa kwekatalogi yechigadzirwa zvakaitwa zvizere. Iyo Personal Care Products Council (PCPC) yekuUnited States yakaratidza kuti kunyangwe chiitiko ichi chisati chaitwa zviri pamutemo, mushure mekunge gwara negwara ratemwa, mabhizinesi akatotanga kushandura akananga kune ruzhinji kugadzirisa pamberi kudzivirira kudzikira mukukwikwidza mune ramangwana.
Pamusoro pezvo, musi waChikumi 26, 2025, mavara matatu echikafu echikafu akabvumidzwa neUS Food and Drug Administration (FDA) akatanga kushanda zviri pamutemo uye akaiswa mu21 CFR Chikamu 73. Aya mavara matatu ndiwo Galdieria blue extract, butterfly pea flower extract, uye calcium phosphate.
Musi waJanuary 16, 2025, United Kingdom yakabudisa mutemo wekugadzirisa pamusoro pekudzivisa makemikari ezvizoro, izvo zvinotarisirwa kutanga musi waSeptember 30, 2025. Mutemo wacho ucharambidza kushandiswa kwemethyl salicylate muUK cosmetics.
Musi waNyamavhuvhu 1, 2025, Ministry of Food and Drug Safety (MFDS) yekuSouth Korea yakabvisa zviri pamutemo certification system yechisikigo uye organic cosmetics. Musi waNyamavhuvhu 14, iyo MFDS yakaburitsa yakagadziridzwa "Cosmetics Labeling Guidelines", ichitaura kuti mabhizinesi haachadi kuwana zvitupa zvehurumende uye anogona kuita zvinyorwa zvechigadzirwa nekusimudzira chero bedzi achizadzisa zviyero zvinoenderana uye achichengeta zvinhu zvinotsigira.
Shanduko dzemitemo dzeChina dziri kudzika zvakare panguva imwe chete. Iyo NMPA yakaburitsa makumi maviri nemana ekutungamira matanho (dhizaini yekukumbira pfungwa) yekuvandudza zvimiro zvekutonga uye yakawedzera nzira shanu dzehupfu muna Nyamavhuvhu. Panguva imwecheteyo, China yakajekesa mutemo werutsigiro wezvinhu zvitsva kuburikidza negwaro regumi nembiri muna 2025, richitsigira makambani emuno kugadzira mafomula matsva ekutsiva.
2.Iyo Yenharaunda Pateni iri Kugadziridzwa Zvishoma Nezvishoma, uye Korean Cosmetics iri Kusimuka
Gore rino, zvekuSouth Korea zvinotengeswa kunze kwenyika zvakawana nhoroondo. Zvinoenderana nedata kubva kuSouth Korea Ministry of Food and Drug Safety muna Chikunguru, huwandu hwekutumira kunze kwenyika kubva muna Ndira kusvika Chikumi 2025 hwakasvika 5.5 bhiriyoni US madhora, gore negore kuwedzera kwe14.8%, kusvika pakakwirira-nguva. Zvinonzwisiswa kuti kukura kwakadaro kunobata maziso pasi rose, zvichiratidza kuedza kwemamwe marudzi ekuSouth Korea mukudyidzana nedzimwe nyika.
Pakati pavo, huwandu hwekutengesa kunze kwenyika kubva muna Ndira kusvika Kubvumbi hwaive 3.61 bhiriyoni emadhora ekuAmerica, ichipfuura United States kekutanga kuve yechipiri pasirese, yechipiri kuFrance chete. Pakati pavo, gore-pa-gore kukura kwezvigadzirwa zveSouth Korea skincare zvaive 14.9%.
Pamusoro peSouth Korea, kutengeswa kwezvizoro kunze kweChina neThailand kwakaratidzawo kukura kwenhamba mbiri muna 2025. Maererano nehuwandu hwehuwandu hweChina Chamber of Commerce for Import and Export of Medicines and Health Products, muhafu yekutanga ye2025, huwandu hwekutengesa kunze kweChinese cosmetics products hwakanga huri 3.59 mabhiriyoni emadhora emadhora ekuAmerica, nekukura kwegore rimwe nerimwe. Pakati pavo, huwandu hwekutengesa kunze kwezvizoro kuIndonesia muhafu yekutanga ya2025 hwakawedzera ne92.6% gore-pa-gore, huwandu hwekutengesa kunze kwenyika kuRussia hwakawedzera ne43.6% zvichienzaniswa nenguva yakafanana gore rapfuura, uye huwandu hwekutengesa kunze kwenyika kuMalaysia hwakawedzera ne24.8% muhafu yekutanga ya2025.
Indasitiri yezvizorwa muThailand yakawanawo mhedzisiro yakanaka.
Mukupesana, kudzoreredza rhythms yemisika mikuru yakakura yaive yakasiyana zvakanyanya. L'Oréal yakaburitsa pachena kuti musika wekuNorth Asia wakadzikira ne1.1% gore-pa-gore muH1 2025, asi mwero wekukura muChinese mainland wakakwira kusvika 3% mukota yechipiri.
Shiseido akadzokorora zvakare kutaura nezvematambudziko epurofiti muChina. Misika yeEurope neAmerica yaivewo pasi pekumanikidzwa.
Mari yemusika weAmerica weCoty Group mugore remari ra2025 yakadzikira ne8%, uye musika weAsia-Pacific wakadzikira ne8%. Zvichienderana nemamiriro ezvinhu aya, Latin America, South Asia, Middle East, uye Africa dzakaramba dzichikura-madhiji maviri, ikava misika yakakosha yeL'Oréal neEstée Lauder kusimudzira.
3.The Innovation yeRaw Material Technology
Exosomes yakaramba ichiwana kutariswa kwepamusoro, asi matambudziko ekuteerera uye kusimbiswa haana kugadziriswa.
Tsvagiridzo yezvidzidzo uye yekutarisa maindasitiri inoratidza kuti parizvino, hapana zvigadzirwa zverunako zvakatenderwa muUnited States. Chikonzero ndechekuti kuchine kukakavara pamusoro pekuteerana kwezvinyorwa zvavo uye kuchengetedzwa kwavo kwenguva refu.
Zvichipesana neizvi, mabhureki akatendeukira kune akavimbika ehunyanzvi nzira, uye akakura anoshanda emidziyo masisitimu akadai se peptides, liposome delivery system, uye retinol zvinotsiva zvave chinangwa chekutsvaga nekusimudzira.
Panguva imwecheteyo, "Well-ageing" uye "cellular and molecular-level care" akava iwo madingindira ekutsvaga nekusimudzira. Iyo in-cosmetics Global/Asia kuratidzwa yakavanyora semisoro yakakosha, uye chiteshi cheAsia chinotarisirwa kuratidzira zvinopfuura zana zvigadzirwa zvitsva, zvinofukidza zvitsva senge collagen dipeptide CP uye michero acid peptides.
Leecosmetic: Kushandisa zvigadzirwa kubva kumakambani ane mukurumbira pasi rose
Leecosmetic ikambani inotungamira mukugadzira zvizoro . Inopa zvigadzirwa zvezvizoro zvemhando yepamusoro pamitengo inokwikwidzana zvikuru uye nehuwandu hwakaderera hwekuodha.
Tinopa mabasa akasiyana-siyana, akadai sekugadzira zvizoro zvepachivande, kugadzira OEM/ODM , uye tinopa mhinduro yakakwana yezvigadzirwa zvemhando dzezvizoro zvidiki nepakati.
Semugadziri anogadzira zvizorwa akazvimirira, Leecosmetic anga achishandisa zvigadzirwa kubva kumakambani ane mukurumbira pasi rose nenzira yakachengeteka uye inoshanda.
Bata: https://leecosmetic.com/contactus/
4.The Localization of Supply Chain Inowedzera Kuonekwa
Procter & Gamble yakazivisa imwe mari inosvika zana nemakumi mashanu emamiriyoni emadhora ekuAmerica muOral-B base muIowa, United States, yekuvaka nzvimbo yekugadzira 150,000-square-square-foot uye vakatambira mitero yehurumende neyemuno. Mafambiro aProcter & Gamble akakosha uye zvakare mhedzisiro yemitemo inosimudzirwa nehurumende yeUS iyi.
Pamusoro pezvo, iyi dhizaini inoenderera mberi nekugadzirwa kwezvigadzirwa zverunako muUnited States. Zvakare, kukambani, inogona zvakare kupfupisa cheni yekugovera, kuderedza mutengo wemitero uye njodzi dzezvematongerwo enyika, uye kuwedzera kukwikwidza kwayo mumusika weNorth America.
Aya maitiro haasi oga. L'Oréal iri kuwedzera mutsara wayo wekugadzira skincare muSoutheast Asia, uye Estée Lauder iri kumhanyisa kuvakwa kwenzvimbo yayo yekutengesa muYangtze River Delta kuChina, zvese zvichivavarira kuve padyo nemusika wevatengi kuburikidza nekugadzirwa kwemuno. Indasitiri data inoratidza kuti kuisirwa mari mukugadzikiswa kwenzvimbo dzekugovera mabhizinesi erunako rwepasi rose kwakawedzera ne18% gore-pa-gore muna 2025.
Iwo mabhureki ari pasi peKao Group, akadai seFreeplus, anga achisimudzira kusimudzira kwakazara kwenzvimbo kubva 2024 uye vakamisa dzimbahwe ravo repasi rose muShanghai, China. Muna 2025, Kao ichamhanyisa kugariswa kwezvigadzirwa zvemhando mbiri, Freeplus uye Curél.
Muna 2025, Beiersdorf Group yakaisa mamiriyoni 31.42 emadhora ekuAmerica muNivea (Shanghai) Co., Ltd. Panguva imwecheteyo, fekitari yeQingpu muShanghai ichaita mutsara mutsva wekugadzirisa mutsara wekugadzirwa kwehungwaru kuvandudza mwero wekugadzira otomatiki uye kuchinjika.
5.Kubatanidzwa kweZvinhu E-commerce uye Offline Zvakaitika
Zvemukati e-commerce inomiririrwa neTikTok Shop inoramba ichiputika.
Iyo Momentum Works × Tabcut mushumo inoratidza kuti iyo GMV yepasi rose runako zvemukati e-commerce muH1 2025 yakasvika 26.2 bhiriyoni US madhora. Pakati pavo, musika weUS waive 5.8 bhiriyoni emadhora ekuAmerica, gore negore kuwedzera kwe91%, uye Indonesia yakapfuura United States kuita musika mukuru.
Zvakakosha kucherechedza kuti chikamu chehupenyu e-commerce GMV mumusika weUS chakawedzera kusvika 14%, uye kugona kwekubatanidza kwekudyara-vhidhiyo pfupi - shanduko yehupenyu yakaramba ichigadziriswa.
Nekuda kwevazhinji vatengi vanongotsvaga mutengo-inoshanda / dupe tsika, izvi zvakakonzera zvakanyanya maitiro epakati-kusvika-yepamusoro-yekupedzisira mhando. Kuti uwane maitiro emusika, mhando dzakawanda dzepamusoro dzakatangisa mini-seti.
Zviitiko zveOffline zvinoratidzwa nekunyudzwa uye varaidzo. Sephora yakatanga kumira kwekutanga kweSEPHORiA kushanya kwepasirese muShanghai, ichiunganidza angangoita makumi mashanu emhando yepamusoro kugadzira chiitiko chinonyudza. Ulta yakapinda mumusika weMexico kekutanga, ichigadzira zvibodzwa zvezvitoro zvine nzvimbo yepakati ye "runako + varaidzo".
6. Category Structure Upgrade
Muchikamu chechipiri cha2025, chikamu chezvinonhuwira chakaenderera mberi nekukura kwayo kwakasimba mumusika.
Dhata kubva kuCircana inoratidza kuti muH1 2025, kutengesa kwemafuta emafuta ekutanga muUS kwakawedzera ne6% gore-pa-gore. Chirevo chezvemari cheCoty Group chakasimbisa maitiro aya: mugore rayo ra2025, mapefiyumu epamusoro-soro akakura ne9%, mapefume emusika mukuru ne8%, uye mapefume ekutanga ne2%. Pakati pavo, zvinonhuwira zvepamusoro-soro (zvine 15% -25% mafuta anonhuwira) uye zvinonhuwira zviduku (5-10ml) zvakanyora kukura kwakakosha.
Pamusoro pezvo, kutengeswa kwepefume mumusika weChina wezvigadzirwa zvemhando yepamusoro kwakaona kukura kunoshamisa. Kutengeswa kwezvizoro kwakaramba kwakawedzera 5% kuwedzera, nekudiwa kwepefiyumu kuchikwira zvakanyanya.
Kutengeswa kweEstée Lauder Group kubva kubhizinesi rayo rezvinonhuwira kwakasvika RMB 17.877 bhiriyoni mugore regore ra2025, kuwedzera kweRMB 30 miriyoni zvichienzaniswa negore remari ra2024. Muchikamu chechina chegore rezvemari ra2025, bhizinesi remafuta ezvinonhuwira rakawana kukura kwe4%.
Chikamu chekuchengeta bvudzi chakaramba chakasimba. MuH1 2025, kutengeswa kwezvigadzirwa zvebvudzi rekutanga muUS zvakakwira ne6%, nekuchengetedza scalp uye kugadzirisa zvigadzirwa zvematayera zvinotungamira kukura. Muchikamu chekuchengetedza ganda, kutengesa kwemass-market skincare kwakawedzera ne4%; kunyangwe kutengesa kwe premium skincare kwakadzikira zvishoma ne1%, vhoriyamu yayo yekutengesa yakasimuka kupokana nemaitiro. Iyo yepasi rose scalp yehutano musika wemusika saizi inotarisirwa kusvika USD 32 bhiriyoni muna 2025, pakati peiyo zvigadzirwa zvine microbiome-inogadzirisa mabasa account yekukurumidza kuwedzera mugove, inosvika makumi maviri nemasere%.
Mafambiro aya ese anoratidza kuwedzera kuri kuita vatengi pakutarisa kushanda kwezvigadzirwa—zvigadzirwa zvine mabasa akajeka uye zviyero zvine mwero zvezvinoshandiswa zvinofarirwa zvakanyanya. Muchikamu chezvizoro zvemavara , zvigadzirwa zve lip gloss/lip liner uye lash zvakakura zvakanyanya, nepo zvizoro zvechiso zvichiri munguva yekugadzirisa. Sekureva kwedata reShopee, muhafu yechipiri ya2025, zvigadzirwa zve lip gloss uye lipstick zvakafarirwa zvakanyanya munzvimbo dzese dzedunhu; zvese glosses dzemiromo uye matte lipsticks zvakawana kudiwa kukuru pamusika. Panguva iyi, kutengeswa kwemavara matsvuku nemavara emadziro kwakawedzerawo nekukurumidza panzvimbo dzeShopee dzeLatin America neSoutheast Asia.
Mhedziso: Kutsvaga kumwe Kukura pakati pekusiyanisa
Mumusika wezvizoro muna 2025, pakati pekuchinja kwakawanda mumutemo, tekinoroji, machani, uye matunhu, haina kungoratidza kuomarara kwekusiyana kwemaitiro asi zvakare yakaunza mimwe mikana yekukura.
Kune mhando, ivo vanofanirwa kuve nechokwadi chekuteedzera kwechigadzirwa chavo mafomula uye kutsvagisa zvakadzama uye kugadzira zvigadzirwa zvine makwikwi epakati. Pamusoro pezvo, sesocial media zvishoma nezvishoma zvinotsiva zvechinyakare midhiya, kurongedza nzira dzekushambadzira nekugadzira uye kugadzira kunovaka zvine simba kukwikwidza.
