Mumakore achangopfuura, kubva kuvakomana vakanaka kusvika kune vanozivikanwa "varume vemhando yepamusoro" pamusangano wose muna July gore rino, vose vanoratidza kuti varume vechiChinese vanonyanya kukoshesa kunaka.
Chigadzirwa chitsva chine hanya zvishoma kuti varume vakawanda vechiChinese vagara vasisina kugutsikana nekuchengetwa kwebvudzi, kusimba kwemitambo uye kupfeka kwemafashoni, uye vakatanga kushanda nesimba pazviso zvavo, kana kutoshandisa mari yakawanda.
Sekureva kwe2021 varume vekugadzira pamhepo yekushandisa report yakaburitswa ne cbndata muna Gumiguru 13, "chirongwa chemeso" chevarume chiri kuita nani, uye "imwe nguva" yekushandisa makeup yasvika.
Chirevo chinonongedza dhata rekunzwisisa pakushandiswa kwevarume kweTanabata kwakaburitswa ne cbndata neHupu. Zvinotaridza kuti makeup uye manejimendi ebvudzi ndiyo yechirume yekumisikidza chinhu chechipiri pakupfeka nekupfeka. Huyero hwekushandisa hweChinese varume online makeup huri kuwedzera gore negore. Kubva 2019, chiyero chekushandisa uye huwandu hwevatengi vezvigadzirwa zvevarume vari kuwedzera gore negore.
Sei varume vechiChinese vachinyanya kuda runako?
Make-up yevarume yave nzvimbo inopisa yekushandisa mumakore achangopfuura. Chakafadza zvigadzirwa zvitsva zvishoma ndechekuti shamwari yechikadzi yepamhepo yakamboti, "mukomana wangu anoziva zvakawanda nezve make-up kupfuura ini, uye kune zvigadzirwa zvekugadzira zvakawanda kupfuura zvandinoita, uye vane hunyanzvi kundipfuura."
Saka zvinoratidzika kuti kana mukomana wake achida runako uye achiita zviri nani kupfuura iye, hanzvadzi yake duku inotanga kunzwa kunetseka. Haagoni kuita pasina runako.
Saka, nei musika wechirume wekunaka wakakura nekukurumidza mumakore achangopfuura? Panyaya yezvigadzirwa zvitsva, inogona kuvonekwa kubva kune matatu maficha: magariro akasiyana, shanduko yemafungiro ekushandisa kwevarume uye misika yezvinhu.
Chokutanga pane zvose, kubva pamaonero ezvakatipoteredza, nzanga iri kuramba ichisiyana-siyana, uye kugamuchirwa uye kushivirira kwekugadzirwa kwevarume kunovandudzwa zvikuru.
Makore matatu kana mana apfuura, vose vakadzi uye kunyange varume vakanga vakarerekera pakupoda-poda. Panguva iyoyo, varume vaingoshandisa zvigadzirwa zvakakosha zvakadai sekuchenesa kumeso uye kunyorovesa, asi shanduko huru yakaitika mumakore maviri kana matatu apfuura.
Kutaura zvazviri, chinonyanya kukosha ndechokuti nzanga iri kuramba ichisiyana-siyana. Pasi pesimba repfungwa yerunako kutanga mumakore achangopfuura, kwete chete zvinodiwa nevarume ivo pachavo zvakawedzera, asiwo vadyidzani vavo uye kunyange nzanga yose ine zvinodiwa zvepamusoro zvekunaka kwevarume. Zvinogona kutaurwa kuti rudo rwevarume rwerunako mhedzisiro yekuenderera mberi kwekuvandudzwa kwekuzvinakira uye kushamwaridzana aesthetics.
Zvinoenderana neongororo yapfuura yakaitwa naWeibo, muna 2015, 31% yevashandisi "vachipikisa zvakasimba" kushandiswa kwevarume kwezvizoro, nepo 29% yevashandisi vakaratidza "kutsigirwa kwakasimba". Pakazosvika 2018, chikamu chevashandisi "vanotsigira zvakasimba" chakakwira kusvika ku60%, nepo chikamu chevashandisi "vanopikisa zvakasimba" chiri pasi pe10%.
Kana nzanga isisarerekera kumasikirwo evarume, kushivirira kwevanhu kugadzirwa kwe-me-up kuri kuramba kuchiwedzera, uye nguva yezviso zvevarume iri kugumisa “kurerekera kwemake-up”.
Chechipiri, pfungwa yekushandiswa kwevarume iri kuchinja uye vakagadzirira kubhadhara chitarisiko chavo.
Kare, pane maonero emusika ekuti simba rekushandisa revarume rakaiswa pasi pechikamu chekudya kwemhuri, neshoko rokuti "simba rekushandisa revarume harina kunaka sembwa", asi ikozvino mamiriro ezvinhu aya ashanduka.
Semuenzaniso, yapfuura musika ongororo data yakaratidza kuti vashandisi vechirume vanovhura Taobao kanomwe pazuva, katatu chete pasi pevashandisi vechikadzi. Huwandu hwevarume vanoshandisa nharembozha hweInternet hwakakwira kupfuura revakadzi. Varume vanowanzoshandisa mari yakawanda pakutengesa kumwe chete kupfuura vakadzi.
Chechitatu, misika zvinhu zvakaita sesocial e-commerce, kutepfenyura mhenyu nezvinhu, huswa hutsvuku hwepamhepo uye zvichingodaro kutungamira uye kutyaira.
Kukurudzira rudo rwevarume rwerunako, zvinhu zvekutyaira pamusika zvakaita basa guru rekutungamira.
Mumakore achangopfuura, akasiyana-siyana eTV uye epamhepo akasiyana siyana akakurumbira, achitungamira zvisingaonekwe pfungwa yekunaka kwevarume. Kuvandudzwa kwenharembozha e-commerce, kunyanya kubuda kwemafomu matsva ekutenga akadai sesocial e-commerce uye kuendesa live, zviri pachena kuti kwafambisa kutengesa kwezvigadzirwa zverunako zvevarume.
