Nhasi uno, vatengi verunako havasisiri kungogumira pakushanda kwezvizoro asi vanoisa pfungwa huru pakushandisa zvizoro panguva yekushandiswa. Pascal Yvon, Maneja Mukuru weSharon Personal Care Americas pasi peEternis, anoti ruzivo rwekunzwa rwave musimboti wekuvandudza nekushambadzira muindasitiri yerunako—uye kune data rinotsigira mhedziso iyi.
Dhata kubva kune ane chiremera data papuratifomu Spate inoratidza kuti pamwedzi kutsvaga kwemasikisi ehupfu yakapfava kwakawedzera ne2,600 nguva. Vatengi vazhinji vanoshuma kuti kusarudza jelly-textured masks akagadzirwa kubva kugungwa regungwa kunopa yakasarudzika tactile chiitiko, zvichiita kuti ganda ravo rinzwe kufema uye kugadzikana usiku. Muchikamu chekuchengetedza bvudzi, mwedzi wekutsvaga kwezvigadzirwa zvepfapfaidzo zvakawedzera ne14,700 nguva, nepo vhudzi rebvudzi nematanda ebvudzi zvakaona kuwedzera kwe3,600 uye 3,500 nguva zvichiteerana.
Kukura kwevhoriyamu yekutsvaga kwezvigadzirwa zvitsva izvi kunoratidza kusamira kwevatengi kutsvaga hunyanzvi. Zvigadzirwa zvinosimudzira kugara zvakanaka kwepfungwa, uye kubatanidza kubata, kunhuhwirira, uye kukwezva kwekuona mumigadziriso yazvo zviri kuwana kukwezva. Ichi chinyorwa chinoongorora zvinodiwa nevatengi zvekutarisira ganda nebvudzi zvichibva pamaitiro ekutsvaga mune runako uye indasitiri yekutarisira munhu muna Kubvumbi 2025.
Global Cosmetics Innovation Trends Chikamu 01: Skincare Trends - Ampoules uye LED Devices
Vatengi vane tarisiro yakakura yezvigadzirwa zvine concentration yakawanda. Vatengi vemazuva ano vanosangana nematambudziko akadai sekunonoka kurara, kushushikana, uye kusvibiswa kwezvakatipoteredza, zvichiita kuti ganda ravo rikurumidze kubatwa nekunzwa uye kusviba. Zvinhu zvine concentration yakawanda zvine zvinhu zvinoshanda ne30-50% kupfuura zvinhu zvakajairika, zvichiita kuti "zvigadziriswe kwenguva pfupi."
Semuenzaniso, zvigadzirwa zvakakurumbira zveampoules zvinosanganisira Centella Asiatica ampoules (ine Centella inobvisa yakadzika ye5-10%) uye Mediheal collagen ampoule zvigamba (yakakwira-concentration collagen yekunyatsogadzirisa anti-kuchembera). Ampoules anowanzo shandisa "kushandisa-kamwe" 1-2ml kurongedza neanodonhedza dhizaini, ichipa pfungwa yekudzora pamusoro pe "chaiyo dosi" inoita kuti vatengi vanzwe kuedza kwavo kweganda "kuri kushanda." Mamwe ma ampoules anoratidza “7-day/14-day intensive treatment” mishandirapamwe, ichisimbisa “zvinooneka shanduko” kuburikidza nepamberi-uye-mushure memifananidzo yekufananidza nekukasika kugutsa chishuwo chevatengi chemhedzisiro inobatika.
Masiki eupfu hwakapfava ave chimwe chikamu chakakurumbira, nekutsvaga kwemwedzi nemwedzi kuchiwedzera ka2,600. Masiki aya anowanzo shandisa alginate complexes kugadzira rabha/jelly texture, semuenzaniso weCryo Rubber Mask yaDr.Jart+'s Cryo Rubber Mask. Kusiyana nemamasiki echinyakare, mhinduro dzawo dzinotonhorera, dzinoita kuti dzifadze vashandisi. "Kunzwa kwekubvisa" pakubvisa mask kunoita kuti pave nekurangarira kwakajeka, zvichisiya pfungwa huru yekutanga kune vatengi vechidiki.
MaBrand zvakare akarerutsa kushandiswa kuburikidza nemaitiro akajairwa. Kunyangwe ichida nhanho mbiri (kuisa ampoule kutanga, ipapo mask), mirairo yakajeka (semuenzaniso, ega ega ampoules akaputirwa + pre-yakagadzirwa masks) dzikisa chipingamupinyi chekushandisa, kuisa masiki aya ekutarisira kwakadzika kwehusiku. Yavo translucent gel magadzirirwo akaita zvakare nyeredzi dzezvenhau, nevashandisi vachigovana mavhidhiyo ekushandisa pa Instagram uye X, vachityaira organic viral.
Zvigadzirwa zvinofambiswa neTech zvinoramba zvakakurumbira, nemidziyo yeLED inoona kuwedzera kwekutsvaga kwepamwedzi kwe2,400 nguva. Isingapindiki, salon-giredhi yekuchengetedza iyo inobvisa nguva zhinji nzendo kuenda kumakiriniki erunako inoenderana nemararamiro echizvino-zvino ekukurumidza. Zvitupa zvemvumo (semuenzaniso, Dr. Dennis Gross zvishandiso zvinokurudzirwa nedermatologists) vanoshandisa data yesainzi kubvisa kusahadzika nezve "beauty tool IQ tax," zvichikurudzira vatengi vakawanda kuedza uye kugamuchira zvigadzirwa izvi.
Chikamu 02: Mafomati Matsva Ekuchengetedza Bvudzi - Sprays, Pastes, Tsvimbo, uye Playful Textures
Mukuchengetwa kwebvudzi, vatengi ikozvino vanotsvaga imwe-yekumira styling mhinduro kunze kwekucheneswa kwekutanga.
Mafaro mameseji senge furo, mousse, uye gel ari kubuda, anowanikwa kuburikidza ne micro-emulsification kana air-injection matekinoroji anogadzira gore-senge density. Izvi zvigadzirwa zvinopa kushushikana-kudzoreredza furo mameseji uye kutonhora kwegel sensations, kushandura kuchengetwa kwebvudzi kubva kubasa kuita chiitiko chekuzorodza.
Mienzaniso inosanganisira Aveda Nutriplenish ™ Moisturizing Foam, iyo inoshandisa yakakwira-kudzvanya jekiseni remhepo kugadzira furo rakakora rine hibiscus inobvisa uye chirimwa lipids yekunzwa "decompressive kneading", uye Ouai Wave Spray, gel rine munyu wegungwa uye hydrolyzed gorosi protein inodzivirira "kuoma kwechinyakare gelsst".
Mafirita ekuvandudza seColor Wow Money Mist dry shampoo anoshandisa tekinoroji yeatomization yekupedzisira nanonize mupunga starch uye argan mafuta, achigadzira isingaonekwe inodzivirira nhovo pabvudzi. Zvigadzirwa zvekuchengeta bvudzi zvakanamirwa, zvakasanganiswa newakisi yechirimwa uye shea butter, zvinoramba zvakasimba patembiricha yepakamuri asi zvinonyunguduka nekukurumidza kana zvasangana nekupisa kwemuviri, zvichipa ruzivo rwepamusoro mushandisi.
Hair care texture mitsva haingori yezvitsva chete; iwo akadzika midzi mune hutsva emulsification tekinoroji uye yakasimba-nyika magadzirirwo, inotungamira kurerukira, kunakidzwa, uye kuwanda-kushanda. Pakupedzisira, ivo vanogadzirisa kukora uye kuoma kwezvinhu zvechinyakare zvigadzirwa vachiendesa kukosha kwemanzwiro.
Chikamu 03: Niche Innovations - Inotakurika Lip Care uye Jelly Textured Creams / Mafuta
Ruzivo rweSpate runoratidza kuwedzera kwekutsvaga macache efoni ane nzvimbo dzemiromo dzakavakirwa mukati , dzakadai seRhode Lipstick Phone Case—dambudziko guru rinoita kuti vatengi vagadzirise miromo yavo pavanenge varipo.
CRYSTALWING Golden Pen ine bharero resimbi rinotenderera uye muromo we ceramic we 0.5mm kuti ushandiswe nemazvo uye unotakurika. Kudiwa kwemajelly textures kwawedzera ne113.1% gore negore, neakanakisa senge elf Jelly Pop Lip Oil (jelly composite) uye AYUNA Moonlight Elixir (inonhuhwirira nemishonga, ine humbowo hwakasiyana). Shihyo's Timeless Cream inopa jelly texture yakaita se ice cream iyo inoreruka kune ganda rine mafuta muzhizha.
Chikamu 04: Bvudzi Kuchengeta Mutakuri Magadzirirwo - Ampoules, Scalp Massager, uye Rollers
Innovation mubvudzi rekutakura mafomati ndeimwe nzira yakakosha. Kufemerwa nekuchengetwa kweganda, maampoules ebvudzi akaona kuwedzera kwekutsvaga kwegore rapfuura.
L'Oréal Paris Anti-Hair Loss Ampoules ine Aminoxyl, safflower glucoside, uye arginine yekudyisa ganda remusoro uye kuderedza kudonha kwebvudzi. Iyo yekuKorea brand UNOVE's Deep Repair Ampoule Shampoo, ine makumi matatu mapuroteni, amino acid complexes, uye 30 emiti-akabva kumafuta, akahwina 5 elle runako mibairo yeshamposi yepamusoro.
Tsvakiridzo dzemassager dzemusoro dzinopfuura zvakapetwa kaviri gore-pa-gore, zvichiratidza kudiwa kwevatengi kwehutano hwemusoro kuburikidza nemidziyo yakaita seOSIM uScalp Pulse (mberi/kumashure kukanya kuti uzorore), Breo scalpmini2 (compact, waterproof design), uye Panasonic EH-HE94 (isina tambo, multi-function electric massage).
Maroza ebvudzi, akadai seFoligain's non-invasive scalp roller ane 540 isingarwadze titanium tsono (0.25mm), ari kuwana simba rekuburitsa masero eganda akafa uye kuwedzera kunyudzwa kwechigadzirwa.
Chikamu 05: Remangwana Trends - Kusarudzika, Kuchinjika, uye Emotional Connection
Spate runako muongorori Yvon anofanotaura kuti remangwana rekuchengetedza munhu hunyanzvi hutsva huchatarisa pane shanu dzakakosha nzvimbo: yakasarudzika yakasarudzika, mamiriro ekunze-adaptive smart zvigadzirwa, runako rwemanzwiro, uye akawanda-sensory zviitiko.
Muna 2024, gore rekubudirira kweAI, tekinoroji iri kuwedzera kutyaira runako R&D-kunyanya mukuongorora zvinodiwa nevatengi kutungamira kugadzirwa kwechigadzirwa.
Semuyenzaniso, yeJapan POLA “APEX” yakatevedzana inoshandisa AI kuyera 87 ganda metrics uye kugadzira echinyakare mafomula ekudzivirira kuchembera. US brand Proven inoenda nhanho inoenda mberi, ichishandisa AI algorithms yekuongorora 80 miriyoni dermatological data mapoinzi ekunyatso kugadzirwa kweganda rekuchengetedza.
"Kugadziridza kweAI, biotech inoshanda zvimisikidzo, uye magadzirirwo akangwara ari kugadziridza kutarisirwa kwevanhu," Yvon anosimbisa. "Zvigadzirwa zvemazuva ano zvinofanirwa kuunza zviitiko zvakatanhamara uchichengetedza hutano hweganda nebvudzi… Huzivi uhwu hwakaiswa mukati me (yekambani) yedu yechigadzirwa portfolio, uko mhinduro yega yega inoyera kushanda kwayo nekuyemurika kwakawanda.
Part 06: Cosmetics Inopa Emotional Value kune Vatengi
Vatengi vemazuva ano vanotarisana nematambudziko akasiyana ehupenyu akadai sekushaya hope uye kushushikana kwebasa, zvichikonzera kuwedzera kudiwa kwezvigadzirwa zverunako zvinonyaradza manzwiro uye kugadzirisa hutano hwepfungwa.
Zvinoenderana neChina inotungamira online media Sohu, "kuporeswa kwepfungwa" kwakava izwi rekukura-kwepamusoro mumusika wehupfu wa2024, nekutengesa kwekuporeswa-themed zvigadzirwa zvichiwedzera ne212% gore-pamusoro-gore. The 2022 Vechidiki Runako & Care Interest Trends chishumo chinoratidza kuti maonero erunako rwemanzwiro uye skincare mavhidhiyo paBilibili akakura ne8.4 nguva gore-pamusoro-gore muna 2022, ichisimbisa "manzwiro" seyepamusoro maitiro evechidiki runako.
International brand kesi dzinosanganisira:
Muunganidzwa weByredO's First Emotions Limited une chinangwa chekuratidza manzwiro erudo rwekutanga. Nhevedzano iyi ine mavara akapfava uye magadzirirwo akapfuma, akachena ekupa mufaro wepfungwa. Semuenzaniso, palette yemaziso eState of Emotions ine mavara mashanu inoshandisa mavara akajeka, akachena ekuratidza marudzi akasiyana-siyana erudo, zvichiratidza hukama nerunako rwerudo.
Aromatherapy Associates 'yemoyo skincare mutsara inopa yakanangwa mhinduro kune dzakasiyana manzwiro mamiriro, uchishandisa aromatherapy kubatsira vatengi kudzoreredza kushushikana sechikamu chepakati zano.
L'Oréal-ine YSL Runako's "Brainwave Perfume Chamber" chiitiko chitsva chinoshandisa tekinoroji kubatsira vatengi kuwana mapefiyumu anoenderana nemanzwiro avo, kusanganisa runako nehungwaru hwepamoyo.
Aya maitiro uye makesi anoratidza kuti zvigadzirwa zverunako zvinosanganisa kushushikana mupfungwa zviri kukurumidza kuwana musika, zvichiratidza kukosha kwevatengi kwekuda kwekunzwa kwepfungwa pamwe nekushanda nesimba.
Leecosmetic: A Cosmetic Contract Mugadziri Akazvipira Kunaka Innovation
Semutungamiri wehunyanzvi muindasitiri yerunako, Leecosmetic inosarudza zvine mutsindo zvinongedzo kubva kune yepasi rose yepamusoro-tier vatengesi vezvinhu. Kuburikidza nehunyanzvi hwepamberi tekinoroji, isu tinosimudzira zvinongedzo kushanda apo tichiona kuchengetedzeka, tichipa premium kondirakiti yekugadzira masevhisi kune runako mhando pasi rese.
Tachinja mamodheru echinyakare eOEM/ODM nemhinduro yakabatana inosanganisira Innovation R&D – Flexible Production – Market Translation. Mabasa edu akagadzirwa anosanganisira:
Kupera-kusvika-kumagumo innovation: Kusarudzika kwechinhu kusimudzira, fomula iteration (anti-kuchembera / kugadzirisa), uye dhizaini yekurongedza yakanangana nemhando dziri kusimukira.
Flexible production: Tsigiro yekugadzira diki-batch ine indasitiri-yakaderera yakaderera odha huwandu, ichigonesa kukurumidza kuyedzwa kwemusika uye inodhura-inoshanda innovation.
Tichishandisa dhatabhesi yedu yepasi rose yezvigadzirwa, isu tinoramba tichiongorora zvakachengeteka, zvine chekuita nepamusoro, uye zvinogoneka zvinosanganisa musanganiswa. Semubatsiri anodyidzana murunako innovation ecosystem, Leecosmetic yakatsaurirwa kufambisa kukura pamwe chete nevatengi vedu.
Bata: https://leecosmetic.com/contactus/
