Mu Hafu Yachiwiri ya 2025, msika wokongola wapadziko lonse lapansi udapitilira kuwonetsa mawonekedwe akukula kokhazikika komanso kusiyanasiyana kwamapangidwe.
Kumbali imodzi, kusiyana kwachitukuko pakati pa magulu, njira, ndi madera kunapitilira kukula. Kumbali inayi, kukweza malamulo ndi zatsopano zamakono zinali kukonzanso malamulo oyambirira a makampani.
Lipoti la NIQ la 2025 la "State of Beauty" lidawonetsa kuti zochitika zingapo pamakampani azodzikongoletsera zidalimbikitsidwanso mu theka lachiwiri la chaka chino.
1.Kuthamanga kwa Malamulo a Global Cosmetic Ingredient Regulatory Policy
Mwa izi, chodziwika kwambiri ndikukweza malamulo owongolera. M'gawo lachitatu, malamulo angapo okhwima adakhazikitsidwa mwamphamvu, kukakamiza mabizinesi m'magawo angapo kuti akweze machitidwe awo kuti azitsatira.
Njira yoletsa ya PFAS (per- ndi polyfluoroalkyl substances) ku European Union ikupitilizabe. Zikumveka kuti ECHA idatulutsa malingaliro osinthidwa a PFAS mu Ogasiti ndikulongosola ndondomeko yowunikiranso.
M'mbuyomu, European Commission idapanga chigamulo choletsa PFHxA ndi zinthu zina. Chifukwa chake, United Kingdom ndi mayiko ena a EU adapititsa patsogolo ntchitoyi mwachangu. Mafomu osalowa madzi komanso otulutsa thukuta mu zodzoladzola, zomwe nthawi zambiri zimakhala ndi PFHxA m'mbuyomu, zidakhala zinthu zofunika kuyang'aniridwa.
Kuphatikiza apo, pa Meyi 13, 2025, European Commission idapereka Regulation (EU) 2025/877, kusintha Regulation (EC) 1223/2009 pa zodzoladzola, ndikuwonjezera zinthu 21 zamankhwala monga dimethyl phosphonate pamndandanda wazinthu zoletsedwa muzodzoladzola mu Annex methylphosphonate, kuphatikiza trinyphemethylphosphonate, ndi dimethylphosphonate. m'ndandanda wa zinthu zoletsedwa. Kuphatikiza apo, pa Ogasiti 7, 2025, European Commission idanenanso kuti kuyambira pa Seputembara 1, 2025, zodzoladzola zomwe zili ndi TPO sizingayikidwe pamsika wa EU, ndipo zinthu zomwe zidapezeka kale pamsika sizingapitirize kufalikira.
Pamsika waku US, MoCRA (Cosmetic Regulatory Modernization Act ya 2022) ikulowa gawo lofunikira. Ngakhale a FDA achedwetsa kutulutsidwa kwa malamulo a GMP ndi malamulo olembetsera onunkhira mpaka chaka cha 2026, zofunikira zotsatiridwa monga malipoti a zochitika zoyipa, kulembetsa kwa malo, ndi kusefera m'mabuku azinthu zakwaniritsidwa. Bungwe la Personal Care Products Council (PCPC) la United States linanena kuti ngakhale mchitidwewu sunakhazikitsidwe mwalamulo, chitsogozo ndi ndondomeko zitatsimikiziridwa, mabizinesi ayamba kale kusinthira makonda ambiri pasadakhale kuti apewe kuchepa kwa mpikisano wamtsogolo.
Kuonjezera apo, pa June 26, 2025, mitundu itatu ya zakudya zachilengedwe zovomerezeka ndi US Food and Drug Administration (FDA) zinayamba kugwira ntchito ndipo zinaphatikizidwa mu 21 CFR Part 73. Mitundu itatuyi ndi Galdieria blue extract, butterfly pea flower extract, and calcium phosphate.
Pa January 16, 2025, United Kingdom inatulutsa lamulo loletsa kuletsa mankhwala odzola, omwe akuyembekezeka kugwira ntchito pa September 30, 2025. Lamuloli lidzaletsa kugwiritsa ntchito methyl salicylate ku UK cosmetics.
Pa Ogasiti 1, 2025, Ministry of Food and Drug Safety (MFDS) yaku South Korea idathetsa mwalamulo makina otsimikizira zodzoladzola zachilengedwe. Pa Ogasiti 14, MFDS idatulutsanso "Malangizo Olemba Zodzoladzola", ponena kuti mabizinesi safunikiranso kupeza ziphaso za boma ndipo atha kulemba zolemba ndi kukweza katundu malinga ngati akwaniritsa miyezo yoyenera ndikusungabe zida zothandizira.
Zosintha zamalamulo zaku China zikukulitsidwanso panthawi imodzi. NMPA idatulutsa njira 24 zotsogola (zolemba zofunsira malingaliro) pazosintha zowongolera zodzikongoletsera ndikuwonjezera njira zisanu zatsopano za poizoni mu Ogasiti. Panthawi imodzimodziyo, dziko la China linafotokoza momveka bwino za mfundo zolimbikitsa zopangira zinthu zatsopano kudzera mu Document No.
2.Chigawo Chachigawochi chikukonzedwanso pang'onopang'ono, ndipo Zodzoladzola za ku Korea Zikukwera
Chaka chino, zodzoladzola ku South Korea zogulitsa kunja zidapambana mbiri yakale. Malinga ndi deta yochokera ku South Korea Ministry of Food and Drug Safety mu July, kuchuluka kwa katundu wochokera ku January mpaka June 2025 kunafika madola 5.5 biliyoni a US, kuwonjezeka kwa chaka ndi 14.8%, kufika pamtunda wanthawi zonse. Zikumveka kuti chiwonjezeko choterechi ndi chokopa kwambiri padziko lonse lapansi, zomwe zikuwonetsa kuyesetsa kwa mitundu ina yaku South Korea pakupanga mayiko.
Mwa iwo, kuchuluka kwa zotumiza kunja kuchokera Januware mpaka Epulo kunali madola 3.61 biliyoni aku US, kupitilira United States kwa nthawi yoyamba kukhala yachiwiri padziko lonse lapansi, yachiwiri ku France. Mwa iwo, chiwongola dzanja cha chaka ndi chaka cha zinthu zaku South Korea zosamalira khungu chinali 14.9%.
Kuwonjezera pa South Korea, zodzoladzola kunja kwa China ndi Thailand anasonyezanso kuchuluka manambala awiri mu 2025. Malinga ndi ziwerengero za China Chamber of Commerce for Import and Export of Medicines and Health Products, mu theka loyamba la 2025, kuchuluka kwa katundu wa zodzoladzola ku China kunali madola 3.59 biliyoni a US, ndi kukula kwa chaka cha 10.5. Pakati pawo, kuchuluka kwa zodzoladzola ku Indonesia mu theka loyamba la 2025 kunakwera ndi 92.6% pachaka, kuchuluka kwa katundu ku Russia kunakwera ndi 43.6% poyerekeza ndi nthawi yomweyi chaka chatha, ndipo kuchuluka kwa katundu ku Malaysia kunawonjezeka ndi 24.8% mu theka loyamba la 2025.
Makampani opanga zodzoladzola ku Thailand nawonso adapeza zotsatira zabwino.
Mosiyana ndi izi, kubwezeretsedwa kwa misika yayikulu yokhwima kunali kosiyana kwambiri. L'Oréal idawulula kuti msika waku North Asia udatsika ndi 1.1% pachaka mu H1 2025, koma chiwopsezo chakukula ku China chinakweranso mpaka 3% mgawo lachiwiri.
Shiseido adatchulanso mobwerezabwereza zovuta za phindu ku China. Misika ya ku Ulaya ndi ku America inalinso yopanikizika.
Ndalama zomwe msika waku America wa Coty Group mchaka cha 2025 zidatsika ndi 8%, ndipo msika waku Asia-Pacific udatsika ndi 8%. Potengera izi, Latin America, South Asia, Middle East, ndi Africa adasungabe kukula kwa manambala awiri, kukhala misika yayikulu ya L'Oréal ndi Estée Lauder kuti alimbikitse.
3.The Innovation ya Raw Material Technology
Exosomes apitirizabe kulandira chisamaliro chapamwamba, koma mavuto a kutsata ndi kutsimikizira sanathetsedwe.
Kafukufuku wamaphunziro ndi kuwunika kwamakampani kukuwonetsa kuti pakadali pano, palibe zinthu zokongola zomwe zavomerezedwa ku United States. Chifukwa chake ndikuti pali mikangano yokhudzana ndi kutsatiridwa kwa magwero awo komanso chitetezo chawo chanthawi yayitali.
Potengera izi, ma brand atembenukira kunjira zodalirika zaukadaulo, ndipo machitidwe okhwima okhwima monga ma peptides, ma liposome delivery systems, ndi zolowa m'malo mwa retinol akhala cholinga cha kafukufuku ndi chitukuko.
Panthawi imodzimodziyo, "Kukalamba bwino" ndi "chisamaliro cha ma cell ndi maselo" akhala mitu yayikulu ya kafukufuku ndi chitukuko. Chiwonetsero cha in-cosmetics Global/Asia chidawalemba ngati mitu yayikulu, ndipo siteshoni yaku Asia ikuyembekezeka kuwonetsa zida zopitilira 100 zopangira zatsopano, zomwe zikuphatikiza zosakaniza zatsopano monga collagen dipeptide CP ndi zipatso za acid peptides.
Leecosmetic: Kugwiritsa ntchito zopangira zochokera kumakampani odziwika padziko lonse lapansi
Leecosmetic ndi kampani yotsogola yopanga zodzoladzola . Imapereka zodzoladzola zapamwamba kwambiri pamitengo yopikisana kwambiri komanso ndi zinthu zochepa zoyitanitsa.
Timapereka ntchito zosiyanasiyana, monga kupanga zodzoladzola zachinsinsi, kupanga OEM/ODM , ndikupereka yankho lathunthu lazinthu zodzikongoletsera zamakampani ang'onoang'ono ndi apakatikati.
Monga kampani yopanga zodzikongoletsera zachinsinsi yomwe ikukula mwachangu, Leecosmetic yakhala ikugwiritsa ntchito zopangira kuchokera kumakampani odziwika padziko lonse lapansi motetezeka komanso moyenera.
Lumikizanani: https://leecosmetic.com/contactus/
4.Kukhazikika kwa Malo Ogulitsira Kumawonekera Kwambiri
Procter & Gamble yalengeza kuti idzawonjezera ndalama zokwana madola 150 miliyoni a ku America ku Oral-B base ku Iowa, United States, kuti amange malo opangira malo okwana 150,000-square-foot ndipo alandira misonkho ya boma ndi yakomweko. Kusuntha kwa Procter & Gamble ndikofunika kwambiri komanso ndi zotsatira za ndondomeko zolimbikitsidwa ndi boma la US.
Kuphatikiza apo, mawonekedwewa akupitiliza kupanga zinthu zokongola ku United States. Kuphatikiza apo, kwa kampaniyo, imathanso kufupikitsa njira zoperekera zinthu, kuchepetsa mitengo yamitengo ndi ziwopsezo zapadziko lonse lapansi, ndikupititsa patsogolo mpikisano wake pamsika waku North America.
Izi si zachilendo. L'Oréal ikukulitsa njira yake yopangira skincare ku Southeast Asia, ndipo Estée Lauder akufulumizitsa ntchito yomanga malo ake opangira zinthu ku Yangtze River Delta ku China, onse akufuna kukhala pafupi ndi msika wogula kwambiri kudzera mukupanga kwanuko. Zambiri zamakampani zikuwonetsa kuti ndalama zogulira mabizinesi okongola padziko lonse lapansi zidakwera ndi 18% pachaka mu 2025.
Mitundu yomwe ili pansi pa gulu la Kao, monga Freeplus, yakhala ikulimbikitsa mosalekeza kukweza kwamaloko kuyambira 2024 ndipo akhazikitsa likulu lawo ku Shanghai, China. Mu 2025, Kao idzafulumizitsa kutulutsa kwazinthu zamitundu iwiri, Freeplus ndi Curél.
Mu 2025, Gulu la Beiersdorf linayika ndalama zokwana madola 31.42 miliyoni ku Nivea (Shanghai) Co., Ltd. Panthawi imodzimodziyo, fakitale ya Qingpu ku Shanghai idzayang'anizana ndi kukonzanso kwatsopano kwa mzere wopangidwa mwanzeru kuti mupititse patsogolo kukula kwa makina opanga makina ndi kusinthasintha.
5.Kuphatikizika kwa Zamalonda a E-commerce ndi Zochitika Zapaintaneti
Ma e-commerce okhutira oimiridwa ndi TikTok Shop akupitiliza kuphulika.
Lipoti la Momentum Works×Tabcut likuwonetsa kuti GMV ya malonda a e-commerce padziko lonse lapansi mu H1 2025 idafika $26.2 biliyoni yaku US. Pakati pawo, msika waku US unali madola 5.8 biliyoni aku US, kuwonjezeka kwa chaka ndi chaka kwa 91%, ndipo Indonesia idaposa United States kukhala msika waukulu kwambiri.
Ndizofunikira kudziwa kuti gawo la e-commerce GMV pamsika waku US lidakwera mpaka 14%, ndipo kulumikizana kwabwino kwa kubzala kwakanthawi kochepa - kutembenuka kwamoyo kunapitilira kukonzedwa.
Chifukwa cha ogula ochulukira omwe amangofuna kukwera mtengo / chikhalidwe chonyenga, izi zakhudza kwambiri njira zamakina apakati mpaka apamwamba. Kuti agwirizane ndi msika, makampani ambiri apamwamba adayambitsa ma mini-sets.
Zochitika zapaintaneti zimadziwika ndi kumizidwa komanso zosangalatsa. Sephora adayambitsa kuyimitsidwa koyamba kwaulendo wake wapadziko lonse wa SEPHORiA ku Shanghai, kusonkhanitsa pafupifupi mitundu 50 yapamwamba kuti apange chochitika chozama. Ulta adalowa mumsika waku Mexico kwa nthawi yoyamba, ndikupanga mawonedwe am'sitolo ndi malo oyambira a "kukongola + zosangalatsa".
6. Category Structure Sinthani
Mu theka lachiwiri la 2025, gulu lamafuta onunkhira lidapitilira kukula kwake pamsika.
Deta yochokera ku Circana ikuwonetsa kuti mu H1 2025, kugulitsa mafuta onunkhira ku US kudakwera ndi 6% pachaka. Lipoti lazachuma la Coty Group latsimikizira izi: m'chaka chake cha 2025, mafuta onunkhira okwera mtengo kwambiri adakula ndi 9%, zonunkhiritsa pamsika ndi 8%, ndi zonunkhiritsa zapamwamba ndi 2%. Pakati pawo, zonunkhiritsa zapamwamba (zokhala ndi 15% -25% mafuta onunkhira) ndi zonunkhira zazing'ono (5-10ml) zidawonetsa kukula kwakukulu.
Kuphatikiza apo, kugulitsa zonunkhiritsa pamsika wazinthu zapamwamba ku China kunakula modabwitsa. Kugulitsa zodzoladzola kunakhalabe ndi chiwonjezeko chokhazikika ndi 5%, pomwe mafuta onunkhira amafunikira kwambiri.
Zogulitsa zonse za Estée Lauder Group kuchokera ku bizinesi yake yamafuta onunkhira zidafika RMB 17.877 biliyoni mchaka chachuma cha 2025, kuchuluka kwa pafupifupi RMB 30 miliyoni poyerekeza ndi chaka chandalama cha 2024. M'gawo lachinayi la chaka cha 2025, bizinesi yamafuta onunkhira idakula ndi 4%.
Gulu losamalira tsitsi linakhalabe lolimba. Mu H1 2025, malonda a mankhwala osamalira tsitsi apamwamba ku US adakwera ndi 6%, ndi chisamaliro cha scalp ndi kukonza zinthu zokongoletsedwa zomwe zikutsogolera kukula. M'gawo la skincare, kugulitsa kwa skincare pamsika wambiri kudakwera ndi 4%; ngakhale kugulitsa kwa premium skincare kunatsika pang'ono ndi 1%, kuchuluka kwake kwa malonda kudakwera motsutsana ndi zomwe zikuchitika. Kukula kwa msika wapadziko lonse wa chisamaliro chaumoyo wapakhungu akuyembekezeka kufika $ 32 biliyoni mu 2025, pomwe zinthu zomwe zimakhala ndi ntchito zowongolera ma microbiome zimachulukitsa kwambiri, kufika 28%.
Zochitika zonsezi zikuwonetsa chidwi cha ogula pakugwiritsa ntchito bwino kwa zinthu—zinthu zomwe zili ndi ntchito imodzi yomveka bwino komanso kuchuluka kwa zosakaniza zomwe zimagwiritsidwa ntchito ndizokondedwa kwambiri. Mu gulu la zodzoladzola zamitundu , zodzoladzola za milomo/milomo ndi zopaka tsitsi zinakula kwambiri, pomwe zodzoladzola za nkhope zikadali munthawi yosintha. Malinga ndi deta ya Shopee, mu theka lachiwiri la 2025, zodzoladzola za milomo ndi zopaka tsitsi zinali zokondedwa kwambiri m'malo onse am'deralo; zodzoladzola za milomo zonyezimira ndi zopaka tsitsi zofiirira zinali ndi kufunikira kwakukulu pamsika. Pakadali pano, malonda a zodzoladzola ndi zopaka tsitsi adakulanso mofulumira m'malo a Shopee aku Latin America ndi Southeast Asia.
Kutsiliza: Kufunafuna Kukula Kwinakwake Pakati pa Kusiyana
Mumsika wa zodzoladzola mu 2025, pakati pakusintha kangapo pamalamulo, ukadaulo, mayendedwe, ndi zigawo, sizinangowonetsa zovuta zakusiyana kwamapangidwe komanso zidabweretsa mwayi wina wakukula.
Kwa mtundu, akuyenera kuwonetsetsa kutsatiridwa kwa njira zomwe amapangira ndikufufuza mozama ndikupanga zinthu zopikisana kwambiri. Kuphatikiza apo, monga momwe ma TV amasinthira pang'onopang'ono zofalitsa zachikhalidwe, kugwirizanitsa njira zotsatsira ndi kupanga ndi kupanga kudzakulitsa mpikisano wamphamvu.
