Makampani okongola akukwera tsiku ndi tsiku ndipo sipanakhalepo nthawi yabwino yoyambira bizinesi yodzikongoletsera. Ogulitsa ogulitsa padziko lonse lapansi akutembenukira kudziko la digito kuti apange mitundu yawo yokongola pamwamba pawo. Pansipa pali zina mwazofunikira zamakampani okongoletsa kwambiri omwe amalonda angatsatire kuti ayambitse bizinesi yawo yodzikongoletsera.
Chifukwa chiyani mumagulitsa zodzoladzola zazikulu pa intaneti?
Mafakitale ambiri ayambanso kukhala ndi moyo pambuyo pa kusayendetsedwa bwino ndi kusatsimikizika komwe adakumana nako kale. Makampani okongola sanangobwereranso, koma akupita patsogolo kwambiri. Makampaniwa akula kuchoka pa $483 biliyoni kufika pa $511 biliyoni chaka chatha. Makampaniwa akuyembekezeka kukula mpaka $ 784.6 biliyoni pofika chaka cha 2027. Kukula kumeneku kumapereka mwayi kwa omwe akufuna amalonda omwe akufuna kuyamba kugulitsa. zodzoladzola zazikulu. Kupezeka kwa dziko la digito kukupangitsa kuti zikhale zosavuta kwambiri kuposa kale kuti mulowemo. Mapulatifomu olemera a B2B eCommerce amapangitsa kuti athe kufikira ogula padziko lonse lapansi.
Pansipa pali njira zingapo zomwe zingathandize kugulitsa zodzoladzola zazikulu pa intaneti
Kuti tiyambe ndi bizinesi yogulitsa zodzikongoletsera, nthawi yoyenera komanso kukonzekera kumafunika. Mukamapanga opareshoni yokhala ndi zida zambiri zosuntha, ndikofunikira kumanga maziko olimba. Masitepe omwe ali pansipa ndi omwe amalonda angatsatire kuti ayambe bizinesi yodzikongoletsera.
- Phunzirani makampani opanga zodzoladzola- Musanapange chisankho kapena kuchitapo kanthu poyambitsa bizinesi yanu yapaintaneti, ndibwino kuti mudziwe bwino zamakampani okongoletsa. Muyenera kufananiza zopangidwa zodziwika bwino mu malo okongola kwambiri. Dziwani zomwe zikuwoneka kuti zikugwira ntchito ndi zomwe sizikugwira ntchito. Yang'anani zoperewera zomwe mungathe kuzidzaza.
- Dziwani omvera anu- Mukamaliza ndi kafukufuku wina ndikumvetsetsa bwino zamakampani opanga zodzikongoletsera, ndi nthawi yoti mugwire ntchito. Chotsatira ndikuzindikira omvera anu. Monga wogulitsa, mudzakhala mukugulitsa kwa ogulitsa zodzoladzola. Ogulitsa awa sali achindunji mokwanira chifukwa pali mitundu yambiri ya ogulitsa.
Nawa mafunso angapo omwe mungadzifunse nokha mukazindikira kuti msika womwe mukufuna kukhala nawo udzakhala ndani.
- Kodi kasitomala wanu woyenera amapereka ogula amtundu wanji?
- Kodi muyenera kuyang'ana ogulitsa apamwamba, masitolo ogulitsa bajeti, kapena kwinakwake pakati?
- Kodi mudzatumikira dera lanji?
- Kodi mungagulitse kwa ogulitsa eCommerce kapena ogulitsa ndi sitolo ya njerwa ndi matope?
- Kodi kukula kwamakampani omwe mungafune kugulitsa ndi chiyani?
- Kodi mukufuna kugulitsa ku salons, malo ogulitsira, kapena mavenda ena ofanana nawo?
Kumvetsetsa yemwe mukufuna kugulitsako komanso yemwe angakupatseni mwayi pazopereka zanu kudzakuthandizani kupanga bizinesi yanu yodzikongoletsera. Zosankha zambiri zomwe mumapanga zimapita patsogolo zonse zimamangiriza kuti msika wanu wa niche ndi ndani.
- Sankhani zinthu zoti mugulitse- Popeza muli ndi lingaliro labwino la omvera omwe mukufuna kuwatumikira mpaka pano, ndi nthawi yolondola yosankha zomwe mungapatse. Pali njira zosiyanasiyana zomwe ogulitsa amatenga posankha chinthu choti agulitse. Ena amakonda kwambiri chinthu china, ndipo ena amangokonda zinthu zomwe zatsimikizira kuti ndi zopindulitsa. Zodzoladzola zapamwamba kwambiri ndi blush zamadzimadzi, milomo yamadzimadzi, gloss milomo, mithunzi yamaso yonyezimira, mikwingwirima yabodza ya mink, ndi zikwapu zabodza zochokera ku mbewu. Zogulitsa za skincare ndi zonunkhiritsa zimagweranso m'gawo la kukongola ndipo zimaperekanso mwayi wambiri.
Chosangalatsa pamakampani opanga zodzoladzola ndikuti pali mitundu yambiri yazogulitsa ndi mitundu yosiyanasiyana yazinthu zomwe mungasankhe. Mwachitsanzo, ngati mukufuna kugulitsa milomo, mutha kuphwanya izi ndi-
- Ubwino- wapamwamba, malo ogulitsa mankhwala, pakati pa msewu
- Type-matte, kirimu, crayoni yamadzimadzi, yonyezimira, yachitsulo
- Kusiyanasiyana kwamitundu- kusonkhanitsa kofunikira, mitundu yonse yoyambira, yosalowerera ndale
- Specialty- theatre, FX yapadera, yopanda madzi, yokhalitsa
- Zosakaniza - organic, zomera, mankhwala, vegan, wopanda nkhanza
Izi sizimayambanso kulowa muzopaka milomo, zopangira milomo, zopangira milomo, ndi zinthu zina za milomo. Ndi lingaliro labwino kwambiri kuyamba pang'ono ndi chinthu chimodzi kapena zingapo zazing'ono. Kuchita mofulumira kwambiri kungakhale kovuta kwambiri. Mutha kuphatikizira zinthu zatsopano pamene mukukula ndikukulitsa bizinesi yanu.
- Pezani wogulitsa- Mufunika wogulitsa pokhapokha mukupanga katundu wanu m'nyumba. Zomwe muyenera kuchita ndikulowetsa chinthu chomwe mukuchifuna mu bar yosaka yomwe ili pamwamba pa tsamba. Zotsatira zikawoneka, mutha kuzisefa kuti muchepetse kusaka kwanu. Mutha kusefanso zotsatira kutengera mtundu wa ogulitsa, mtundu wazinthu, kuchuluka kwa dongosolo, kuchuluka kwamitengo, ndi zina zambiri. Mutha kulumikizana ndi ogulitsa osiyanasiyana kuti mudziwe zambiri zamitengo, njira zokwaniritsira, ndi zina zotero. Tikupempha kupempha zitsanzo za zinthu kuchokera kwa ogulitsa osiyanasiyana ndikuganizira zotsatsa zosiyanasiyana musanapange chisankho chomaliza.
- Njira inanso yopezera wogulitsa ndikutumiza pa pempho la nsanja ya quotation. Izi zimakupatsani mwayi wopanga positi yomwe imafotokoza zamtundu wanji wazinthu zodzikongoletsera zomwe mukuyang'ana kuti ogulitsa oyenera athe kufikira ndi mtengo. Mutha kuwonjezera tsatanetsatane wazogulitsa zomwe mukufuna, mtundu wazinthu, kuchuluka komwe kumafunikira, bajeti yanu, ndi zina zambiri. Izi zikuwonekera kwa ogulitsa opitilira 175000. Mumapeza zolemba zosiyanasiyana ndikufananiza zotsatsa kuti muwone zomwe zimafanana bwino.
- Fufuzani nyumba yosungiramo katundu - Nyumba yosungiramo katundu ndiyofunika kwambiri poyambitsa malonda ogulitsa zodzikongoletsera. Ndikofunikira kuyang'ana malo omwe ali pakati pa dera lomwe mukufuna kukatumikira komanso lalikulu mokwanira kuti muyambe ntchito yanu. Mutha kupita kukagula lendi kapena kugula nyumba yosungiramo zinthu, kutengera zosowa ndi zinthu zomwe mukufuna. Ogulitsa ambiri amayamba ndi lendi makamaka ngati ali ndi mapulani okulitsa bizinesi yawo posachedwa.
- Sankhani zambiri zabizinesi- Pali magawo ambiri osuntha omwe amakhudzidwa ndi kumanga ndikuchita bizinesi yodzikongoletsera. Izi zimafuna kukonzekera pang'ono ndikukonzekera mbali zosiyanasiyana za bizinesi. Mfundo zina zofunika kuzisamalira ndi izi-
- Sankhani ndikulembetsa dzina labizinesi yanu
- Pezani inshuwaransi
- Onetsetsani kuti zopereka zanu zikugwirizana ndi malamulo a FDA
- Gwirani ntchito pa bajeti yanu
- Lembani gulu
- Gwirani ntchito pakutsatsa, kutsatsa, ndi kutsatsa
- Tikukulangizani kuti mulembe chisankho chilichonse chomwe mungapange, mutha kusintha zolemba izi kukhala dongosolo labizinesi. Zolemba zamtunduwu zimafunikira ngati wina atenga kampaniyo inu mulibe.
- Pangani malo ogulitsa pa intaneti- Zonse zikasamaliridwa, ndi nthawi yoti muyambe kupanga malo ogulitsira pa intaneti. Ogulitsa amatha kupanga malo ogulitsa pamasamba odziyimira pawokha kapena msika wokhazikika wa eCommerce. Chilichonse mwa zosankhazi chimabwera ndi ubwino wake ndi zovuta zake. Tikukupemphani kuti mupange malo ogulitsa digito pa onse awiri kuti mupindule ndi zabwino zonse zomwe zingachitike.
- Yambani kugulitsa- Mukakhala ndi katundu wanu ndipo sitolo yanu yapaintaneti yatha, ndi nthawi yoyenera kuyambitsa bizinesi yanu. Ngakhale mabizinesi ena amadalira zida za msika wa eCommerce kuti apange zotsogola ndikugulitsa, ndikwanzeru kuphatikiza njira zosiyanasiyana zogulitsira. Ngati mukukonzekera kusunga zinthu zonse pa intaneti, malo ochezera a pa Intaneti amatha kukuthandizani pa intaneti ndikulumikizana ndi ogula. Facebook, Instagram, LinkedIn, ndi masamba ena ndi nsanja zabwino zolumikizirana ndi akatswiri ena.
Malangizo okulitsa bizinesi yopindulitsa yodzikongoletsera pa intaneti
Kuyambitsa bizinesi ndi chinthu chimodzi, koma kukula ndikukhala chinthu chopindulitsa komanso chowopsa ndi china. Nawa maupangiri okuthandizani kuti muchite bwino pabizinesi yanu yodzikongoletsera pa intaneti.
- Ikani patsogolo ntchito zamakasitomala- Ntchito zamakasitomala ziyenera kukhala pamwamba nthawi zonse kuyambira mutangoyambitsa bizinesi yanu. Kuthandizira makasitomala monga chinthu chofunikira kwambiri kumatanthauza kupezeka ndikukhala ndi kasitomala aliyense amene mumamuthandizira. Onetsetsani kuti mumapatsa makasitomala anu mwayi wolankhula malingaliro awo ndi malingaliro awo pazantchito zanu ndikugwira ntchito molimbika kuti chilichonse chikhale chabwino. Pali maubwino ena oyika patsogolo ntchito zamakasitomala. Choyamba, zidzakuthandizani kusunga makasitomala. Zitha kukhala zokwera mtengo kupanga otsogolera komanso okwera makasitomala atsopano. Choncho kukhazikitsa ubale wautali ndi ogula ndikofunikira. Komanso, imodzi mwa njira zabwino kwambiri zotsatsira ndi mawu pakamwa. Makasitomala akakhala okondwa, apanga mbiri zabizinesi yanu. Izi zikuthandizani kuti mupitilize kupanga zotsogola ndikukulitsa makasitomala anu.
- Gwiritsani ntchito MOQs- Mitengo yamalonda ndi yotsika kuposa mitengo yamalonda. Kuti mabizinesi azikhala oyenera komanso kuti apeze phindu lalikulu, ogulitsa mabizinesi ambiri amaika ndalama zocheperako. Muyenera kuwerengera manambala kuti muwone zomwe MOQ imagwirira ntchito pabizinesi yanu. Izi zikakhazikitsidwa, timalimbikitsa kuti muwonjezere ndi 20%. Mutha kukhala ndi kusinthasintha mwanjira iyi mukakambirana ndi ogula. Adzamva ngati akulandira chithandizo chapadera ndipo sakhala ndi nkhawa zolowa mu red. Ogulitsa ena amagwiritsa ntchito mitengo yamtengo wapatali kuti agwirizane ndi ogula omwe ali ndi zosowa zosiyanasiyana. Monga, dongosolo la mayunitsi 1-1000 ndi mtengo umodzi, dongosolo la mayunitsi 1001-2000 lingakhale lotsika pang'ono, ndipo dongosolo la mayunitsi a 2001+ lingakhale lotsika mtengo kusiyana ndi gawo lachiwiri.
- Gwirani ntchito mwanzeru- Pamene mukupanga gulu lanu, khalani osamala posankha omwe mubwere nawo. Onetsetsani kuti mwalemba ntchito anthu odalirika, komanso odalirika. Pamene mukufunsana ndi ofuna kusankha, sungani maganizo anu kwa iwo omwe ali ndi masomphenya ofanana ndi inu. Sankhani anthu omwe ali ndi chidwi ndi ntchitoyo, mosasamala kanthu kuti ntchito idzakhala yayikulu kapena yaying'ono bwanji. Kumbukirani kuti unyolo ndi wamphamvu kwambiri monga ulusi wake wofooka kwambiri. Lingaliro lomwelo likugwiranso ntchito ku gulu lanu.
- Invest in inventory software- Ndi imodzi mwama hacks abwino kwambiri oyang'anira makampani opanga zodzikongoletsera. Chida ichi chidzakuthandizani kupulumutsa nthawi yambiri ndikunyalanyaza zolakwika zosafunikira zaumunthu. Sankhani zinthu zomwe zimagwirizana ndi msika wanu wa eCommerce kapena nsanja zina zamabizinesi kuti muwongolere ntchito zanu. Ena mwa mapulogalamu abwino kwambiri opangira zinthu ndi Cin7, NetSuite, ndi Bright ngale.
- Khalani osasinthasintha- Njira yoyambiranso ndikumanga bizinesi yayikulu ikhoza kukhala yayitali. Muyenera kukhala okhazikika komanso osasinthasintha ngati mukufuna kukwaniritsa zotsatira. Zidzatenga nthawi kuti zinthu ziziyenda bwino, choncho onetsetsani kuti mukupitiriza kuyika phazi lanu patsogolo. Ngakhale bizinesi yanu itatha, pitirizani kudzipereka mofanana ndi chilakolako ndi khama. Osataya nthunzi mukangowona ndalama zikulowa, chifukwa akadali poyambira.
- Muyenera kukhala ndi logo yapadera. Mitundu yonse yapadziko lonse lapansi ili ndi chinthu chimodzi chofanana ndipo ndicho ma logo apadera. Google, Samsung, Coca-cola, Pepsi, Nike, Starbucks, ndi mitundu ina yambiri yotchuka padziko lonse lapansi imadziwika ndi ma logo osaiwalika. Izi zikuwonetsa kufunikira kwa ma logo pakulimbikitsa bizinesi. Pakampani yodzikongoletsera, ganizirani kukhala ndi logo yopangidwa mwapadera. Mapangidwe a logo omwe amawonekera pagulu la omwe akupikisana nawo ndiwosangalatsa kwa omvera anu. Chizindikiro chanu chidzalankhula zambiri za kukhala ndi dzina lanu. Chizindikirocho chidzakhalapo paliponse pazotsatsa zanu ndi malonda anu. Pangani chizindikiro chosaiwalika chodzikongoletsera chomwe chili choyenera kuyimira kampani yanu pamsika wampikisano.
Kutsiliza- Anthu mwachibadwa amakopeka ndi zopereka zomwe zimawakopa. Monga, ngati bizinesi yanu yodzikongoletsera ikupatsani ndalama zabwino pazogulitsa zanu, amaganiza zogula zinthuzo nthawi isanathe. Chifukwa chake, mutha kuwakopa ndi kuchotsera kwakukulu pazinthu zazikulu zodzikongoletsera kuti muwakope kuti agule. Ganizirani zotsatsa zina monga kugula wina kuti alandire kwaulere kapena mphatso pogula chinthu ndi zina zotero. Otsatsa amagwiritsa ntchito njira izi ndipo muyenera kulimbikitsa zodzoladzola mwamphamvu m'njira izi.
