Uma kukhulunywa ngezimonyo zangokwezifiso, ziningi izinto inkampani ekhiqiza izimonyo engafuni ukuthi uzazi. Zingase zibonakale njengemininingwane emincane, kodwa zingenza umehluko omkhulu kwikhwalithi nokubukeka kwemikhiqizo yakho eqediwe. Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngezimfihlo ezivame kakhulu inkampani ekhiqiza izimonyo ezama ukuzifihla kumakhasimende abo. Ngokwazi lezi zimfihlo, ungagwema amaphutha abizayo futhi uqinisekise ukuthi imikhiqizo yakho ibukeka futhi izizwa kahle!
1.Ukuthola Izithako Nezinga Lokukhiqiza:
Enye yezimfihlo ezibalulekile embonini yezimonyo izungeza ukutholakala kanye nekhwalithi yezithako. Ngokuvamile, izinga lalezi zithako, lapho zitholakala khona, nendlela ezicutshungulwa ngayo zidlala indima enkulu ekusebenzeni kahle nasekuphepheni komkhiqizo wokugcina. Ezinye izinkampani zingase zibe namalungelo akhethekile ezithako ezithile noma izinqubo zobunikazi zokudala imikhiqizo yazo.
Cabangela ukuvakashela i- izikhungo zokukhiqiza uma kungenzeka, ukuthola ukuqonda ngqo kwamakhono okukhiqiza kanye nekhwalithi yesithako.
2.Imithethonqubo kanye Nokuhambisana:
Imboni yezimonyo ayilawulwa kakhulu njengemboni yezokwenza imithi. Kwamanye amazwe, imikhiqizo yezimonyo ayidingi ukugunyazwa indikimba ebusayo ngaphambi kokuthi ingene emakethe. Lokhu kuntuleka kokwengamela kungaholela ekutheni imikhiqizo engakahlolwa ngokwanele ukuphepha idayiselwe abathengi.
Njalo hlola uhlu lwezithako ngaphambi kokusebenzisa noma yimuphi umkhiqizo omusha, ukuze uqiniseke ukuthi awuguliswa yinoma yiziphi izinto ezikuwo. Uma ungafuni ukwenza wonke umsebenzi onzima owengeziwe, ungakwazi nje Xhumana nathi futhi sizokunikeza izitifiketi ezanelisayo.
Ukuqonda nokuzulazula kwemithetho ehlukahlukene ezindaweni ezahlukahlukene emhlabeni kubalulekile. njengalezo ezibekwe yi- FDA, ibalulekile. Umkhiqizo ungase ube semthethweni futhi udume endaweni ethile kodwa uvinjelwe kwesinye. Ngakho-ke, izinkampani zidinga ukwazi kahle imithetho nemigomo yamazwe ngamazwe.
3.I-Greenwashing kanye nokuhlolwa kwezilwane
Ezinye izinkampani zingase zenze izimangalo mayelana nemikhiqizo yazo 'eyemvelo', 'imvelo', noma 'i-eco-friendly' ngaphandle kokuba nobufakazi obuningi noma ukuhlangabezana nezindinganiso ezithile zokusekela lezi zimangalo. Lo mkhuba, owaziwa ngokuthi i-greenwashing, ungadukisa abathengi abazama ukukhetha ukuqaphela imvelo.
Imikhiqizo eminingi manje isizibiza ngokuthi ayinalo unya, ukuhlolwa kwezilwane kube umkhuba oyimpikiswano embonini yezimonyo amashumi eminyaka. Amanye amazwe akuvimbile, kodwa kusesemthethweni noma kuyadingeka kwamanye.
4.Ukukhangisa Okungamanga
Ezinye izinkampani ezikhiqiza izimonyo zenza izinkulumo eziyihaba ngokusebenza kwemikhiqizo yazo, zithembisa imiphumela engelona iqiniso. Izithombe 'zangaphambili' kanye 'nangemva' ezisetshenziswa ezikhangisweni zingashintshwa, futhi amamodeli ngokuvamile afaka izimonyo ezithombeni 'zangemuva' zemikhiqizo ye-skincare.
Cela njalo amasampula omkhiqizo. Ngokuvamile, udinga kuphela ukumboza izindleko zokuthumela. Lokhu kukwenza ukwazi ukuhlola umkhiqizo ngaphambi kokutshala imali enkulu.
Ukubonisa ngale okuzuzayo ngale mininingwane kukunika amandla okwenza izinqumo ezinolwazi, okukuvumela ukuthi uzulazule endaweni yezimonyo zangokwezifiso ngokuzethemba. Ukuqwashisa kwakho okuphakeme kuzokuvikela ezinyathelweni ezimbi ezibizayo, kuqinisekise ikhwalithi nokukhanga kwemikhiqizo yakho kuhlala kubalulekile.
5.Mayelana ne-Leecosmetic
Ekuphishekeleni kwakho uzakwethu wokukhiqiza izimonyo zangokwezifiso, kubalulekile ukukhetha inkampani ekwazisa ukuphepha kwesithako, amazinga okukhiqiza, futhi enomlando oqinisekisiwe embonini. Kulapho I-LeeCosmetic engena esithombeni.
Ukunamathela kwethu ezinkambisweni eziqinile zokukhiqiza kubonakala kuworkshop yethu yokukhiqiza ehlanzekile yezinga elingu-100,000 le-GMPC. Lesi sikhungo sigcina ukuhlanzeka okuphelele kanye namazinga okuthuthwa kwendle, siqinisekisa izinga eliphezulu kakhulu emikhiqizweni yethu eqediwe.
Inqubo yethu yokukhiqiza isebenzisa imigqa yokukhiqiza ezenzakalelayo engama-20, okuhlanganisa ukucindezelwa kwempushana okuzenzakalelayo, ukugcwalisa izindebe zomlomo, nemigqa yokupakisha. Lezi zinhlelo zesimanje azigcini nje ngokukhuphula ukusebenza kahle kodwa futhi ziqinisekisa ngokungaguquki ukunemba nokufana kuyo yonke imikhiqizo esiyilethayo.
Kwa-LeeCosmetic, sikholelwa ekudaleni ubambiswano olusekelwe ekwethembeni, ikhwalithi, kanye nokuzinikela okungantengantengi empumelelweni yekhasimende lethu. Ngokusikhetha njengozakwethu wokukhiqiza izimonyo e-China, utshala imali ebudlelwaneni obubeka phambili ukukhula komkhiqizo wakho, ukwaneliseka kwamakhasimende, nokuncintisana kwemakethe.
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