Ngokombiko weGrand View Research, imakethe yezimonyo ye-OEM yomhlaba wonke kulindeleke ukuthi ifinyelele ku-US $ 56.6 billion ngo-2025, ngenani lokukhula elihlanganisiwe lonyaka lika-6.9% ngesikhathi sokubikezela.
Umbiko ofanayo uthi isifunda sase-Asia-Pacific kulindeleke ukuthi sibe yimakethe ekhula ngokushesha yezimonyo ze-OEM, eqhutshwa yisidingo esikhulayo emazweni afana neChina, Japan neNdiya.
Ucwaningo olwenziwa yi-Euromonitor International luthole ukuthi ngaphezu kwama-70% emikhiqizo yobuhle nokunakekelwa komuntu siqu isebenzisa abakhiqizi be-OEM.
Kungabonakala ukuthi ukubaluleka kokukhiqizwa kwe-OEM embonini yezimonyo kuyabonakala, futhi osomabhizinisi abaningi bemikhiqizo nezimonyo babambisana nabakhiqizi be-OEM.
Mayelana nokukhiqizwa kwezimonyo ze-OEM
Kumodeli yokukhiqiza yezimonyo ze-OEM, abanikazi bomkhiqizo bashiya umklamo, ukukhiqizwa nokuthengiswa kwezimonyo kubakhiqizi abangochwepheshe, kuyilapho abanikazi bomkhiqizo ngokwabo begxila ekuthengisweni nasekuthuthukisweni kwemikhiqizo yabo.
Abanikazi bomkhiqizo badinga kuphela ukuhlinzeka ngezidingo zomkhiqizo nezinhlelo zokuklama, futhi abakhiqizi bazokhiqiza imikhiqizo yezimonyo ehlangabezana namazinga njengoba kudingeka.
Njengoba abakhiqizi be-OEM ngokuvamile benamandla okukhiqiza aqinile kanye neminyaka eminingi yesipiliyoni sembonini, izindleko eziphansi zabasebenzi, kanye nezinhlelo zokuphatha ikhwalithi eziphelele kakhulu, bangakwazi ukukhiqiza zonke izinhlobo zemikhiqizo emakethe.
Futhi into ebaluleke kakhulu ukuthi abakhiqizi bezimonyo ze-OEM bangaqinisekisa ukuthi izidingo zakho zokugcina ziyafinyelelwa, ngokuhambisana nesithombe somkhiqizo wakho kanye nokulindelwe ngamakhasimende.
Ngemuva kokulethwa komkhiqizo, abakhiqizi be-OEM bavamise ukuhlinzeka ngezinsizakalo zangemva kokuthengisa, okuhlanganisa ukuphatha izinkinga zekhwalithi yomkhiqizo, ukwesekwa kobuchwepheshe bomkhiqizo, njll.
Kungani izinhlobo zezimonyo zibambisana nokukhiqizwa kwe-OEM?
Ukutshalwa kwezimali kokuqala okuphezulu: Ukusungula ulayini wokukhiqiza izimonyo kudinga ukutshalwa kwezimali okukhulu, okuhlanganisa ukuthenga izinto zokusebenza, izimboni zokwakha, ukuqasha abasebenzi, ukuthenga izinto zokusetshenziswa, njll. Lokhu kuyingozi enkulu kumabhrendi aqalayo noma amabhrendi anemali elinganiselwe.
Ubuchwepheshe bokukhiqiza obanele nolwazi: Ukukhiqizwa kwezimonyo kuhilela izinqubo eziyinkimbinkimbi kanye nobuchwepheshe, okuhlanganisa ukulinganisa kwempahla eluhlaza, ukuxuba, ukugcwalisa, ukupakisha. Uma umkhiqizo ungenalo ithimba lawo lokukhiqiza kanye nesipiliyoni, kunzima ukuqinisekisa ikhwalithi yomkhiqizo.
Izinkinga zokuphathwa kwe-Supply chain: Ukukhiqizwa kwezimonyo kudinga ukusetshenziswa kwezinhlobonhlobo zezinto ezingavuthiwe nezinto zokupakisha. Uma umkhiqizo ungenalo uhlelo oluphelele lokuphatha i-supply chain, ukunikezwa kwezinto zokusetshenziswa kungase kungazinzi.
Imikhawulo yamandla nesikali: Uma umkhiqizo uthembele ngokuphelele emigqeni yawo yokukhiqiza, ungase ukhawulelwe umthamo nesikali. Lapho isidingo semakethe sikhuphuka, uma isikali sokukhiqiza singakwazi ukunwetshwa ngesikhathi, amathuba emakethe angase aphuthelwe.
Ukugxila komkhiqizo okuhlakaziwe: Amabhrendi adinga ukutshala amandla amaningi nezisetshenziswa ocwaningweni nasekuthuthukisweni kwemikhiqizo, ukumaketha kanye nokwakhiwa komkhiqizo. Uma futhi benomthwalo wemfanelo wokukhiqiza nokukhiqiza, kungabangela ukugxila komkhiqizo ukuthi kuhlakazwe futhi kuthinte ukuthuthukiswa komkhiqizo kukonke.
Izinzuzo ze-OEM Cosmetics Production
Okokuqala, ukukhiqizwa kwezimonyo ze-OEM kuvame ukwenziwa izinkampani ezikhethekile zokukhiqiza ezinolwazi olucebile nobuchwepheshe, ezingaqinisekisa ikhwalithi ephezulu nokuphepha kwezimonyo.
Okwesibili, ngokukhiqizwa kwezimonyo ze-OEM, amabhrendi awadingi ukutshala imali eningi ukuze athenge amathuluzi noma amise imigqa yokukhiqiza, futhi adinga kuphela ukugxila ekwakhiweni komkhiqizo nasekuthengisweni. Ngaphezu kwalokho, imodeli yokukhiqiza ye-OEM ingathola futhi amanani avumayo ezinto ezingavuthiwe nezinto zokupakisha, kanye nezindleko eziphansi zabasebenzi, kuqhubeke nokunciphisa izindleko zokukhiqiza.
Okwesithathu, ukukhiqizwa kwezimonyo ze-OEM kunezinqubo zokukhiqiza ezivuthiwe nezinhlelo zokuphatha futhi kungasabela ngokushesha esidingweni semakethe. Imikhiqizo ingaqalisa imikhiqizo emisha ngokushesha ukuze ihlangabezane nesidingo sabathengi.
Okwesine, ukukhiqizwa kwezimonyo ze-OEM kunikeza abanikazi bomkhiqizo ngebanga eligcwele lezinsizakalo kusukela ekuthengeni impahla eluhlaza kuye ekupakishweni nasekusatshalalisweni, kunciphisa kakhulu ubungozi bokukhiqiza babanikazi bomkhiqizo.
Awudingi ukukhathazeka ngezinkinga zekhwalithi noma ubungozi bochungechunge lokuhlinzeka ngesikhathi senqubo yokukhiqiza.
Ungakhetha kanjani umkhiqizi we-OEM/ODM ongcono kakhulu?
1.Isipiliyoni nobungcweti
Bheka abakhiqizi abanolwazi nobungcweti embonini yakho kanye nohlobo lomkhiqizo.
I-Leecosmetic ingumkhiqizi wezimonyo omuhle kakhulu owasungulwa ngo-2013, enolwazi lokukhiqiza izimonyo olungaphezulu kweminyaka eyi-10.
Uma udinga izinsiza zezimonyo ze-OBM/ODM/OEM, sicela uvakashele: https://leecosmetic.com/oem-odm-obm/
2.Ikhwalithi yokulawula
Qiniseka ukuthi umenzi unesistimu yokulawula ikhwalithi eqinile ukuze uqinisekise ukuthi umkhiqizo uhlangabezana nezindinganiso zakho zekhwalithi.
I-Leecosmetic sekunesikhathi eside yanikezwa isitifiketi se-ISO ne-GMP futhi inethimba elinolwazi elingochwepheshe ekukhiqizeni imikhiqizo yezimonyo esezingeni eliphezulu.
3.Amandla okukhiqiza
Cabangela umthamo wokukhiqiza womkhiqizi, izikhathi zokulethwa, kanye nekhono lokukhuphula umkhiqizo.
E-China, i-leecosmetic inamandla amakhulu okukhiqiza. Inemigqa yokukhiqiza ezenzakalelayo engama-20, okuhlanganisa ukucindezelwa kwempushana okuzenzakalelayo, ukugcwaliswa kwezindebe zomlomo kanye nemigqa yokupakisha, enamandla okukhiqiza anyanga zonke cishe ama-pcs ayi-1,500k/ngenyanga.
I-4.Cukwesekwa komsebenzisi
Bheka umkhiqizi oxhumana ngokucacile nangokushesha futhi anikeze ukusekelwa okuhle kwamakhasimende.
Ungathintana nesevisi yamakhasimende e-leecosmetic ukuze uthole ukubonisana kwamahhala nezinhlelo zekhowutheshini: https://leecosmetic.com/contact-us/
5.Costs
Qhathanisa amanani nezindleko ezivela kubakhiqizi abambalwa abangaba khona ukuze uqiniseke ukuthi umkhiqizo wakho unenani elilinganayo.
I-Leecosmetic isiza kanjani ukukhiqizwa kwezimonyo ze-OEM/ODM?
I-Leecosmetic ingumkhiqizi wezimonyo omuhle kakhulu owasungulwa ngo-2013. Ithobela izimiso ezintathu zekhasimende kuqala, ikhwalithi ephezulu kanye nenani elithengekayo, futhi ingakunikeza ngokukhiqiza kwezimonyo ze-OEM kanye nezinsizakalo zomkhiqizo we-ODM/zangasese.
Inikeza ilebula yangasese yesitobhi esisodwa noma amasevisi we-OEM ukuhlangabezana nezinhlobo ezahlukene zesikhumba nezidingo zebhajethi.
Imboni ifakwe imishini ezenzakalelayo ukuqinisekisa ukusebenza kahle okuphezulu kanye nekhwalithi ephezulu. Inkampani yenza amafomula ngendlela oyifisayo, ilawule ikhwalithi ngokuqinile, bese ihlanganisa ubuningi, ukucindezelwa kwempushana nokuhlanganisa umkhiqizo, bese ekugcineni idizayina ukupakisha namalebula ahlangabezana nezidingo zamakhasimende.
Izinsizakalo zibandakanya ukuthuthukiswa komkhiqizo, ukwakheka kokupakisha, ukukhiqizwa nokulawulwa kwekhwalithi. Sisebenzisana eduze namakhasimende ethu ukuze siqinisekise ukuthi izidingo zawo ezithile ziyahlangatshezwa futhi siwasize asungule isithombe somkhiqizo wawo.
Abakhiqizi Bezimonyo be-OEM abayi-10 abaphezulu
1:I-Leecosmetic
Itholakala e-Baiyun Eva International Cosmetic Purchasing Center, e-Guangzhou, eChina.
Imikhiqizo: ama-eyeshadows, i-lip gloss, izisekelo, ama-eyeliners, izinto zokufihla ama-contours, ama-highlighters & bronzers.
imininingwane yokuxhumana: https://leecosmetic.com/contact-us/
2.Cosmax
Izwe nedolobha: INingizimu Korea, iSeoul
Idethi eyasungulwa: 1992
Isigaba somkhiqizo: Izimonyo, ukudla okusebenzayo kwezempilo
3.I-Intercos
Izwe nedolobha: Italy, Agrate Brianza (indlunkulu)
Idethi eyasungulwa: 1972
Isigaba somkhiqizo: Izimonyo (izimonyo, ukunakekelwa kwesikhumba, izinwele nomzimba)
4.Kolmar Korea
Izwe nedolobha: INingizimu Korea, iSeoul
Idethi eyasungulwa: 1990
Isigaba somkhiqizo: Izimonyo, ukudla okusebenzayo kwezempilo, imithi
5.Cosmecca Korea
Izwe nedolobha: INingizimu Korea, iYongin-si (indlunkulu)
Idethi eyasungulwa: 1999
Isigaba somkhiqizo: Izimonyo (izimonyo, ukunakekelwa kwesikhumba, izinwele nomzimba)
6.Schwan Izimonyo
Izwe nedolobha: Germany, Heroldsberg (indlunkulu)
Idethi eyasungulwa: 1927
Isigaba somkhiqizo: Izimonyo (amapensela, izinti, uketshezi, izimpushana)
7.Maesa Group
Izwe nedolobha: France, Paris (indlunkulu)
Idethi eyasungulwa: 1997
Isigaba somkhiqizo: Izimonyo (ukunakekelwa kwezinwele, izimonyo zombala, iphunga elimnandi nokunakekelwa kwesikhumba)
8.HCT Group
Izwe nedolobha: USA, Santa Monica, CA (indlunkulu)
Idethi eyasungulwa: 1992
Isigaba somkhiqizo: Izimonyo (amapensela, izinti, uketshezi, izimpushana)
9.Ancorotti Cosmetics
Izwe nedolobha: Italy, Crema (indlunkulu)
Idethi eyasungulwa: 2009
Isigaba somkhiqizo: Izimonyo (izimonyo nemikhiqizo ye-skincare)
10.Cosnova
Izwe nedolobha: Germany, Sulzbach (indlunkulu)
Idethi eyasungulwa: 2001
Isigaba somkhiqizo: Izimonyo (izimonyo nemikhiqizo ye-skincare)
links:
Abakhiqizi Bezimonyo ZaseKorea: Iziqhwaga Zomkhakha we-OEM/ODM
Izixazululo Ezithuthukisiwe Zokukhiqiza Izimonyo ze-OEM Zekhwalithi Yomkhiqizo Ephezulu
