Kuyini Ukukhiqizwa Kwelebula Ezizimele?
Esikhathini sanamuhla, amabhizinisi anesistimu yawo kanye nendlela yokusebenza. Iningi labo likhipha ingxenye yokukhiqiza ukuze libheke ibhizinisi labo eliyinhloko. KuPrivate Label Manufacturing, umkhiqizo ukhiqizwa yinkontileka noma inkampani yangaphandle futhi uthengiswa ngaphansi kwegama lomkhiqizo womthengisi. ukulebula kubalulekile njengoba yonke imininingwane mayelana nokusetshenziswa kanye nezithako inikezwe emaphaketheni.
Izibonelo Zokukhiqiza Amalebula Azimele
I-Private Label Manufacturing isabalele embonini yemikhiqizo yabathengi. Ukunakekelwa komuntu siqu, izimonyo, iziphuzo, imikhiqizo yobuhle, nemikhiqizo yephepha imikhakha embalwa evamile lapho Ukukhiqizwa Kwelebula Ezizimele kungabonakala khona. I-Cosmetics ingenye yezimboni ezihamba phambili lapho abathengisi bemaka imikhiqizo egameni labo futhi bayithengise. Amasaluni amaningi ethula imikhiqizo ngaphansi kwegama lawo lomkhiqizo nakuba ekhiqizwa omunye umuntu. Kunemikhiqizo ye-skincare yomuntu siqu kanye nemikhiqizo yobuhle emisha ethengiswa izinkampani ngaphansi kwamalebula ahlakaniphile. Amafutha abalulekile angena kalula esigabeni njengoba ekhiqizwa abambalwa futhi adayiswa ngabaningi.
Esinye sezibonelo ezihamba phambili zePrivate Label Manufacturing yi-Amazon. I-AmazonBasics iwuphawu lwe-amazon olubhalwe emikhiqizweni ekhiqizwa abantu besithathu. I-AmazonBasics inakho konke ngaphansi kwayo. Izitolo ezinkulu zethula imikhiqizo yazo. Lawa akhiqizwa abakhiqizi bezinkampani zangaphandle kodwa abhalwe igama lesitolo esikhulu. Njengokuthi, i-Tesco yigama lomkhiqizo emkhakheni wokudla othengisa ubhontshisi obhakiwe ngaphansi kwegama lomkhiqizo. isebenzisa ukupakisha okumangalisayo ukuthengisa imikhiqizo yokudla ejwayelekile okunikeza ukuncintisana okulinganayo emikhiqizweni enegama. Iphakheji ilingisa imikhiqizo ehamba phambili ukuze inikeze ukubukeka okuthandekayo kwemikhiqizo.
Ingabe I-Private Labeling iyasebenza?
Ukulebula Okuyimfihlo kubonakale kuphakeme kakhulu. Ithanda bonke, abanikazi bomkhiqizo nabathengisi, kanye nabathengi. Izitolo ezinkulu zizitika ngamalebula angasese ukuze zehlise izindleko ngokunciphisa isabelo semakethe sabathengisi abahlukahlukene. Bathengisa umkhiqizo ngokwabo futhi benze inzuzo. Abathengi bathola inketho enhle futhi eshibhile. Futhi umkhiqizo welebula yangasese oyikhwalithi ungaba impumelelo ngokushesha nje. Ukulebula okuyimfihlo kuyimodeli yebhizinisi ephumelelayo, futhi abathengisi abaningi bayahlanganyela kukho ukuze bathole ukulawula okwengeziwe emakethe. Ivumela abanikazi bokuqalisa nabo ukuthi bakhulise izimakethe zabo ngaphandle kokunwetshwa komkhiqizo namandla okukhiqiza. Ukulandela le mpumelelo, imikhiqizo engaphansi kwamalebula ayimfihlo ayi-premium ingena emakethe. Abathengi bazimisele ukukhokha kancane ukuze bathole imikhiqizo engcono esebenzela abanikazi bemikhiqizo yobuhle kanye nabathengisi.
Izinzuzo Zelebula Yangasese
1. Inzuzo ephezulu- Umkhiqizo welebula yangasese wethulwa ngaphansi kwegama lomkhiqizo elisunguliwe. ngalokhu, abathengisi bonga izindleko zokuklama nokumaketha umkhiqizo. Le mikhiqizo ithola ukungena okuphezulu kakhulu phakathi kwabathengi. Lokhu kwandisa ukuthengiswa kwemikhiqizo. Umncintiswano wemikhiqizo yelebula yangasese uzoba mncane kunoma yisiphi isitolo sokudayisa. Lokhu kwenza ngokuvumelana nayo. Inenzuzo ngazo zonke izindlela.
2. Ukusebenza kahle kwezindleko- Le mikhiqizo yelebula yangasese yonga ekukhangiseni. Njengoba abathengisi bebeka i-oda ngobuningi, intengo yokukhiqiza nezindleko zokusebenza zincane. Ngakho-ke, ilebula yangasese iyindlela engabizi kakhulu.
3. Ukwethembeka komkhiqizo okungcono- Isici esiyinhloko yigama elimisiwe labathengisi. Laba bathengisi bengeza imikhiqizo yelebula eyimfihlo ngaphansi kwamagama abo ukuze ibe indawo eya kuzo zonke izidingo. Imikhiqizo yelebula yomuntu siqu iqinisekisa ikhwalithi ngohlobo ngalunye lwemininingwane. Lokhu kuwina amakhasimende futhi akhetha le mikhiqizo kaningi.
Izizathu zokuthi kungani kufanele ucabangele ukulebula okuyimfihlo kwemikhiqizo yakho yobuhle
1. Uphethe eyakho ibhrendi ehlukile-
Nakuba unikeza ithemba lakho enkampanini yangaphandle ukuze ikunikeze izimonyo ezingcono kakhulu zelebula yangasese, zisazopakishwa futhi zithengiswe ngaphansi kwegama lobunikazi bakho. Lokhu kusho ukuthi ungaqamba umkhiqizo wakho nganoma iyiphi indlela oyifunayo. Ungenza kube ngokwakho ubuhle bakho futhi ukuvumele ukuthi kubonise izimiso zakho. Kodwa into ebaluleke kakhulu ngokuba nomkhiqizo wakho ukuthi ungagqama embonini yobuhle. Qiniseka ukuthi umkhiqizo wakho uhlukile esithembisweni sawo futhi unikeza ukusiza ukukuhlukanisa kwezinye izinhlobo zezimonyo endaweni yangakini. Kuyasiza ukushayela ukwethembeka nokuthengisa ngokuhamba kwesikhathi. Ngakho-ke, lapho uxoxa ngebhrendi yakho nokuthi ihlinzeka ini amakhasimende yiba nobuciko nokuhlola ngendlela ofuna ngayo. Ekugcineni, nguwena kuphela oyoba negunya lokuthengisa izinto zakho. Ukuqinisekisa ukuthi alukho olunye uhlobo oluthengisa into efanayo futhi luqede umncintiswano, ungathola ngisho namafomula akho anelungelo lobunikazi.
2.Uzosebenza nethimba lochwepheshe ukuze likwenzele ucwaningo kanye nentuthuko-
Uma usebenza nenkampani yelebula ezimele, ungaqiniseka ukuthi ukwakhiwa komkhiqizo wakho kuzoba sezingeni eliphezulu ngenxa yeqembu elizinikele, elihlonishwayo, nele-R&D. Usazolawula ukukhetha izithako zefomula. Uthola ukunquma ukuthi kufanele uzizwe kanjani esikhumbeni noma ezinweleni zeklayenti. Uzonquma ukuthi linuka kanjani nezinye izinto. Nokho, ungathola amafomula aphephe kakhulu, asezingeni eliphezulu kakhulu ngokusebenzisana nethimba lochwepheshe. Lawa mabhizinisi ngokuvamile agxile esigabeni somkhiqizo othile noma i-niche yemakethe. Ithimba linonjiniyela nabacwaningi bobuhle abangcono kakhulu abanolwazi lweminyaka eminingi embonini yobuhle. Ngenxa yalokhu, ungalindela kuphela izimonyo ezingcono kakhulu zelebula yangasese.
3. Ungathola ubuciko ngendlela oyidinga ngayo ngokuhlanganisa-
Amathuba ukuthi awuyena unjiniyela ngokwakho. Usengakwazi ukuthwebula izithombe uma kukhulunywa ngezithako zemikhiqizo yakho yobuhle. Ukwenza izithako zakho zibe ngokwakho kwengeza ebuhleni bomkhiqizo wakho. Ungazimisa njengomkhiqizo wezinwele osebenzisa i-caffeine ekhishwe ekhofini i-Arabica ukuze ukhuthaze ukukhula kwezinwele.
4. Unakho konke okushoyo emaphaketheni-
Izinkampani eziningi zithuma amaciko nezitudiyo zokuklama ezibizayo ukuze zithole uphawu lwazo lwehle ukusuka kulogo lwazo ziye kumbala wesiginesha kanye nezithombe zenkundla yezokuxhumana. Kodwa ukusebenza nomkhiqizi kukuvumela ukuthi usebenze nethimba lezobuciko nawe. Kuzoba yileyo engakwazi ukudizayina izimonyo zelebula yangasese enhle kunazo zonke esezibhekile. Ubuciko nokuklama kungezinye zezinsizakalo ezihlinzekwa yizimonyo eziningi ezizimele. Ngaphandle kokukhiqizwa kwezimonyo zakho. Isithembiso somkhiqizo wakho kanye nombono wenkampani omkhulu kuzobonakala kuzo zonke izici zobuhle zenhlangano yakho. Uma umugqa wakho wobuhle ufakwa ekukhiqizweni, i-packagia egunyaziwe ukuze ibe nokubukeka komkhiqizo wakho okugunyaziwe. Uzokwazi ukukhetha ukuthi ukupakisha kwakho kuzobukeka kanjani kuye ngokuthi yini efanelana nebhrend yakho nokuthi yini ezoba lula kumakhasimende.
5. Ungakhiqiza imikhiqizo yakho ngobuningi-
Uma uwumkhiqizo ngezinga elincane, kunzima ukuqhubeka udala imikhiqizo eminingi. Akulula ukubhukha inqolobane noma ulayini wokukhiqiza efekthri uma ungenazo izinsiza noxhumana nabo okwamanje futhi ungathembela esikhaleni sakho ekhaya lapho udingeka ukuze ukhiphe amaqoqo amakhulu emikhiqizo yakho. Ukuthembela enkampanini yelebula ezimele ukuthi ikhiqize imikhiqizo yakho yobuhle kuhle kakhulu uma ufuna ikhiqizwe ngobuningi. Izinkampani eziningi zamalebula ezizimele zinezitshalo zazo ezikhiqizayo ezihlomele ukwenza amaqoqo ezimpahla zakho. Lokhu kusho ukuthi ngeke kudingeke ukuba ujuluke i-inventory yakho. Abakhiqizi abaningi bamalebula ayimfihlo banikeza izaphulelo ezinhle uma ukhetha imikhiqizo yakho ngezinga elikhulu. Enye indlela ehlakaniphile yokonga imali kuyilapho ingaphelelwa isitokwe.
6. Thola isiqiniseko sokulawulwa kwekhwalithi ezimbonini-
Ngenkampani yamalebula yangasese eyaziwayo yenza isiqiniseko sokuthi imikhiqizo izokhiqizwa kuphela ezindaweni zokugcina izimpahla ezigunyazwe i-FDA. Ungaqiniseka ukuthi onjiniyela abacophelelayo nabasebenzi bokulawula ikhwalithi bazoba khona njengoba ulayini wakho wezimonyo uthuthukiswa. Wonke umkhiqizo ulandela inqubomgomo eqinile yokulawulwa kwekhwalithi futhi lokhu kuqinisekisa ukuthi isampula ngayinye ethunyelwa kuwe kanye nebhodlela elithengwe amakhasimende lihlangabezana nezindinganiso eziphakeme kakhulu. Yonke inqwaba yemikhiqizo ihlolwa ukuhambisana, izifundo ze-microbiological, nokunye ukuhlolwa kokuphepha. Ngalokhu wena onokuthula kwengqondo ukuthi yimiphi imikhiqizo yakho ephakathi kwezimonyo ezingcono kakhulu, eziphephile, nezisezingeni eliphezulu kakhulu ezizimele ezinganikezwa.
7. Wenza inzuzo enkulu kunalapho uthengisa kabusha imikhiqizo yolunye uhlobo-
Ukuqhuba ibhizinisi kumayelana nokuvala inzuzo yakho nokuba nekusasa elivikelekile. Uma usebenza ngelebula yangasese ukuze wenze izimpahla eziyingqayizivele ngaphansi komkhiqizo wakho wobunikazi, usho intengo yakho. Ihluke kakhulu ekuthengiseni kabusha izimpahla zabanye abantu. Kulezi zimo, uthola izimonyo ezinesizotha. Uku-oda izimpahla kolunye uhlobo ukuze zithengiswe kabusha kuhlala kubiza kakhulu kunokukhiqiza ezakho izimpahla nokubeka amanani akho. Lokhu kungenxa yokuthi ukhokhela kuphela ucwaningo nokukhiqizwa kukazakwenu welebula yangasese, hhayi ukusetshenziswa kohlobo oluhlukile. Futhi ngenxa yalokhu, ugoduka nemali eningi kunaleyo obungayenza uma uthengisa kabusha kuphela imikhiqizo yobuhle evela ezinkampanini ezinkulu.
8. Kuzoba lula ukwandisa imikhiqizo eminingi-
Uma usebudlelwaneni obuqinile nomkhiqizi wamalebula azimele futhi usungula ama-trust amaningi, kuzoba lula kakhulu ukukhulisa ibhizinisi lakho libe eminye imigqa yomkhiqizo ngolunye usuku. Uma uhlobo lwakho oluncane seluba igama lasekhaya elinamakhasimende amaningi, ungase unwebele kwezinye iminikelo yobuhle. Lokhu kungaba imikhiqizo yokunakekelwa kwezinwele, izesekeli, njll. ngokubambisana okukodwa, ungaphatha izimonyo eziningi zelebula yangasese ukuze uzibize ngokwakho. Ngakho-ke uma usuvele usebenza nenkampani emele amalebula ezimele, ngeke kudingeke ukuthi ubheke ibhizinisi elihlukile ukuze ukhiqize eminye imikhiqizo. Usunobudlelwane obuqinile nozakwenu. Lokhu kukuvumela ukunwetshwa okungenangcindezi uma umkhiqizo wakho usulungile.
9. Imikhiqizo yakho ingakwazi ukuzivumelanisa nezinguqulo futhi ishintshe ngokushesha-
Uzobe uqhuba ibhizinisi elincane futhi uxhumana eduze nenkampani yakho yelebula yangasese, ngakho kulula kakhulu ukulungisa imikhiqizo yakho ngokuya ngempendulo yekhasimende. Ikunikeza ithuba lokusabela kakhudlwana kulokho amakhasimende akho akushoyo. Uzofunda ngokushesha ukuthi yini abafuna ukuyibona ngokulandelayo enkampanini yakho. Izinkampani ezinkulu zithatha kakhulu ukwenza izinqumo mayelana nokushintsha ifomula yazo. Ukushintsha ukupakisha kuthatha isikhathi eside nakakhulu kodwa ngesenzo sakho esisheshayo nethimba lelebula elizimele elizinikele elilungele ukulandela umyalo wakho, ungakwazi ukuhlaziya impendulo yekhasimende futhi ulungise ukwakheka komkhiqizo wakho ngokuvumelana nezidingo zabo.
10 Uzoba nesikhathi esengeziwe ezandleni zakho sezinto ofuna ukuzenza-
Lena inzuzo ebaluleke kakhulu yokulebula ngokuyimfihlo ibhizinisi lakho lobuhle. Esikhundleni sokugijima njengenkukhu engenakhanda ezama ukwenza yonke into uwedwa, ukusebenza nethimba lelebula elizimele kukunikeza ithuba lokuphumula futhi uhlale. Uma ufunda ukuthemba umthombo wenkampani yangaphandle ukunikeza izimonyo ezingcono kakhulu zelebula yangasese, ungagxila ezintweni zebhizinisi lakho ozithakaselayo futhi zikukhuthaze. Kusho ukuthi ungashiya umsebenzi wobuchwepheshe kochwepheshe futhi ujabulele izinto ezijabulisayo njengokuhlela imicimbi ye-PR, ukuvala amadili nabasabalalisi abaphezulu ezweni, nokuba nenkundla yezokuxhumana esebenzayo nezokuxhumana ukuze ubandakanye amakhasimende akho athembekile.
Isiphetho- Ukulebula okuyimfihlo umugqa wobuhle bephupho akulula futhi kulula. Iphinde yenza izimanga ekukhuliseni inkampani yakho. Kuyithikithi lakho lokuqhuma usuka kolunye uhlobo lwendawo uye egameni lasekhaya. lokhu ikakhulukazi uma usaqala embonini. Ukudala umkhiqizo owodwa, onenzuzo kungase kusebenze njengesinyathelo sokuqala ekwandiseni ulayini wakho ube uhlobo lwendlela yokuphila. Ungathatha ithuba lekhono lokumaketha ilayini yokunakekelwa kwesikhumba enelebula yangasese emakethe ethile futhi uwusebenzise ekudaleni imikhiqizo ehlukahlukene, imicimbi, namasevisi. Ungase futhi usebenzele kolunye uhlangothi ngokungeza umugqa wokunakekela isikhumba ekubeni khona ku-inthanethi osuvele udalile.
