Imboni yonobuhle ikhula usuku nosuku futhi akukaze kube nesikhathi esingcono sokuqala ibhizinisi lezimonyo lezitolo ezinkulu. Abathengisi abavela emhlabeni wonke baphendukela emhlabeni wedijithali ukuze bakhe izinhlobo zabo zobuhle phezu kwezabo. Ngezansi ezinye zezinto eziyisisekelo zomkhakha wobuhle othe xaxa osomabhizinisi abangazilandela ukuze bazisungulele ngokwabo ibhizinisi lezimonyo.
Kungani uthengisa izimonyo ezithengiswayo ku-inthanethi?
Izimboni eziningi seziphinde zaphila ngemva kokuphathwa budedengu nokungaqiniseki ebezibhekane nakho phambilini. Imboni yonobuhle ayigcinanga ngokubuya, kodwa iqhubekela phambili ngezinga elibalulekile. Le mboni ikhule isuka ku-$483 billion yaya ku-$511 billion ngonyaka odlule. Imboni kulindeleke ukuthi ikhule ifinyelele ku-$784.6 billion ngonyaka ka-2027. Lokhu kukhula kunikeza amathuba osomabhizinisi abasafufusa abafuna ukuqala ukuthengisa. wholesale makeup brand. Ukufinyeleleka komhlaba wedijithali kwenza kube lula kakhulu kunangaphambili ukungena esenzweni. Izingxenyekazi ezicebile ze-B2B eCommerce zenza kube nokwenzeka ukufinyelela abathengi abavela emhlabeni wonke.
Ngezansi kunezinyathelo ezimbalwa ezizosiza ekuthengiseni izimonyo ezithengiswa ku-inthanethi
Ukuqala ngebhizinisi elithengiswayo embonini yezimonyo, isikhathi esifanele nokuhlela kuyadingeka. Uma wenza ukuhlinzwa ngezingxenye eziningi ezihambayo, kubalulekile ukwakha isisekelo esiqinile. Izinyathelo ezingezansi ngezosomabhizinisi abangazilandela ukuze baqale ibhizinisi le-wholesale makeup.
- Funda imboni yezimonyo- Ngaphambi kokuthatha noma yisiphi isinqumo noma isinyathelo sokuqala ibhizinisi lakho lezimonyo eliku-inthanethi, kuwumqondo omuhle ukujwayelana nemboni yobuhle ethengiswayo. Kufanele uqhathanise imikhiqizo edumile endaweni yobuhle be-wholesale. Thola ukuthi yini ebonakala iyasebenza nokuthi yini engasebenzi. Bheka ukushoda ongakwazi ukukugcwalisa.
- Khomba izethameli zakho- Uma usuqedile ngocwaningo oluthile futhi uthuthukisa ukuqonda okungcono kwemboni yezimonyo ethengisa izinto zonke, sekuyisikhathi sokuthi uqale ukusebenza. Isinyathelo esilandelayo ukuhlonza izethameli oziqondise. Njengomthengisi, uzobe uthengisela abathengisi bezimonyo. Laba bathengisi abaqondile ngokwanele njengoba kunezinhlobo eziningi zabathengisi.
Nansi imibuzo embalwa okufanele uzibuze yona njengoba unquma ukuthi imakethe yakho ohlosiwe izoba ngubani.
- Hlobo luni lomthengi olunikezwa yikhasimende lakho?
- Ingabe udinga ukukhomba abathengisi abasezingeni eliphezulu, izitolo zebhajethi, noma kwenye indawo phakathi?
- Isiphi isifunda sendawo ozosisebenzela?
- Ingabe uzothengisela abathengisi be-eCommerce noma abathengisi ngesitolo sezitini nodaka?
- Uzoba yini usayizi wezinkampani ongathanda ukuzithengisa?
- Ingabe unentshisekelo yokuthengisela amasaluni, izindawo zokudlela, noma abanye abathengisi abafanayo?
Ukuqonda ukuthi ufuna ukumthengisela bani nokuthi ubani ozonikeza inzuzo evela kulokho okunikezwayo kuzokusiza njengoba wakha ibhizinisi lakho lezimonyo lezitolo ezinkulu. Iningi lezinqumo ozenzayo ziqhubekela phambili zonke zibuyela emuva ukuthi ingubani imakethe yakho ye-niche.
- Khetha imikhiqizo ozoyithengisa- Njengoba unombono ongcono wezithameli eziqondiwe kuze kube manje ofuna ukuzisebenzisa, yisikhathi esifanele sokukhetha ukuthi yimiphi imikhiqizo ozoyinikeza. Kunezindlela ezahlukahlukene ezithathwa abathengisi ukuze bakhethe umkhiqizo abazowuthengisa. Abanye bathanda into ethile, kanti abanye banentshisekelo kuphela ezintweni okutholakale ukuthi zinenzuzo. Imikhiqizo yezimonyo ephezulu i-liquid blush, i-lipstick ewuketshezi, i-lip gloss, izithunzi zamehlo ezikhazimulayo, imivimbo engamanga ye-mink, nemivimbo yamanga esekelwe esitshalweni. Imikhiqizo ye-skincare kanye nephunga elimnandi nalo liwela esigabeni sobuhle futhi linikeza amandla amaningi futhi.
Okuthakazelisayo ngemboni yezimonyo ukuthi kunezinhlobo eziningi zemikhiqizo nokuhluka kwemikhiqizo ongakhetha kuzo. Isibonelo, uma ufuna ukuthengisa i-lipstick, ungahlukanisa lo mkhiqizo ngo-
- Ikhwalithi- okunethezeka, isitolo sezidakamizwa, phakathi nomgwaqo
- I-Type- matte, ukhilimu, ikhrayoni eliwuketshezi, ecwebezelayo, insimbi
- Ukuhluka kwemibala- iqoqo eliyisisekelo, ububanzi obugcwele bemibala eyisisekelo, okungathathi hlangothi
- Okukhethekile- ithiyetha, i-FX ekhethekile, ingangeni manzi, ihlala isikhathi eside
- Izithako- eziphilayo, ezisekelwe ezitshalweni, ezisekelwe kumakhemikhali, i-vegan, ezingenalo unya
Lokhu akuqali ngisho nokungena ezintweni ezigcoba izindebe, ama-lip liners, ama-serum ezindebe, neminye imikhiqizo yezindebe. Kungumqondo omuhle kakhulu ukuqala kancane ngomkhiqizo owodwa noma uhla lwemikhiqizo emincane. Ukwenza ngokushesha kakhulu kungaba nzima kakhulu. Ungahlanganisa imikhiqizo emisha ezansi nomgwaqo njengoba ukhula futhi ukhulisa ibhizinisi lakho.
- Thola umphakeli- Udinga umphakeli ngaphandle uma wenza imikhiqizo yakho endlini. Okufanele ukwenze ukufaka umkhiqizo owufunayo kubha yokusesha phezulu ekhasini. Uma imiphumela ibonakala, ungayihlunga ukuze unciphise usesho lwakho. Ungakwazi ukuhlunga ngokuthuthukile imiphumela ngokusekelwe ohlotsheni lomphakeli, uhlobo lomkhiqizo, inani elincane le-oda, ububanzi bentengo, nokuningi. Ungafinyelela kubahlinzeki abahlukahlukene ukuze ufunde kabanzi ngamanani, izinqubo zokugcwalisa, nokunye. Siphakamisa ukucela amasampula emikhiqizo kubasabalalisi abahlukahlukene futhi sicabangele izinhlinzeko ezihlukahlukene ngaphambi kokwenza isinqumo sokugcina.
- Enye indlela yokuthola umphakeli ukuthumela esicelweni sesikhulumi sekhotheshini. Lokhu kukuvumela ukuthi wenze okuthunyelwe okuchaza ukuthi hlobo luni lwemikhiqizo yezimonyo oyifunayo ukuze abahlinzeki abafanelekayo bakwazi ukuxhumana nekhotheshini. Ungangeza imininingwane mayelana nomkhiqizo owufunayo, uhlobo lokuthola usizo, inani elidingekayo, ibhajethi yakho, nokuningi. Lokhu kubonakala kubahlinzeki abasebenzayo abangaphezu kuka-175000. Uthola izingcaphuno ezihlukahlukene futhi uqhathanise okunikezwayo ukuze ubheke okufanayo okuphelele.
- Bheka indawo yokugcina izimpahla- I-warehouse ibaluleke kakhulu ekuqaliseni uhlobo lomkhiqizo wezimonyo. Kubalulekile ukubheka indawo emaphakathi nendawo ohlela ukuyisebenzela futhi enkulu ngokwanele ukuze uqalise ukusebenza kwakho. Ungakhetha inketho yokuqasha noma uthenge indawo yokugcina impahla, kuye ngezidingo nezinsiza. Abathengisi abaningi baqala ngokuqasha ikakhulukazi uma benezinhlelo zokukhulisa amabhizinisi abo esikhathini esizayo esiseduze.
- Nquma imininingwane yebhizinisi- Kunezingxenye eziningi ezihambayo ezihilelekile ekwakheni nasekusebenzeni ibhizinisi lezimonyo lezitolo ezinkulu. Lokhu kudinga ukuhlela nokulungiselela kancane ezindaweni ezahlukene zebhizinisi. Eminye imininingwane ethile okufanele uyinakekele yilena elandelayo-
- Khetha bese ubhalisa igama lebhizinisi lakho
- Thola umshuwalense
- Qiniseka ukuthi okunikezwayo kwakho kuhlangabezana nemithetho ye-FDA
- Sebenza ngesabelomali sakho
- Qasha iqembu
- Sebenza ekukhangiseni, ekukhangiseni nasekukhangiseni
- Siphakamisa ukuthi ubhale phansi zonke izinqumo ozenzayo, ungakwazi ukushintsha lawa manothi ube wuhlelo lwebhizinisi. Lolu hlobo lwamadokhumenti luyadingeka uma kwenzeka othile kufanele athathe inkampani lapho wena ungekho.
- Yenza okungaphambili kwesitolo ku-inthanethi- Uma yonke imininingwane isinakekelwe, sekuyisikhathi sokuqala ukwakha izitolo zakho eziku-inthanethi. Abathengisi bezitolo bangenza izitolo kumawebhusayithi azimele noma indawo yemakethe ye-eCommerce emisiwe. Ngayinye yalezi zinketho iza nezinzuzo eziyingqayizivele kanye nokubi. Siphakamisa ukuthi udale ngaphambili kwesitolo sedijithali kukho kokubili ukuze usebenzise zonke izinzuzo ezingaba khona.
- Qala ukuthengisa- Uma usuthole i-inventory yakho futhi isitolo sakho esiku-inthanethi sesiqedile, yisikhathi esifanele sokuqala ibhizinisi lakho. Ngenkathi amanye amabhizinisi ethembele kumathuluzi emakethe ye-eCommerce ukuze akhiqize umkhondo futhi enze ukuthengisa, kuwukuhlakanipha ukufaka iziteshi zokuthengisa ezahlukahlukene. Uma uhlela ukugcina izinto ku-inthanethi ngokugcwele, izinkundla zokuxhumana zingakusiza ekuxhumaneni nokuxhumana futhi uxhumane nabathengi. I-Facebook, Instagram, LinkedIn, nezinye izingosi ezinye izinkundla ezinhle zokuxhumana nabanye ochwepheshe.
Amathiphu okukhulisa ibhizinisi lezimonyo le-inthanethi elinenzuzo
Ukuqala ibhizinisi kuyinto eyodwa, kodwa ukulikhulisa libe yinto enenzuzo nengalinganiswayo kungenye. Nawa amanye amathiphu okukhulisa impumelelo yakho ebhizinisini lakho lezimonyo eliku-inthanethi.
- Beka kuqala isevisi yamakhasimende- Isevisi yekhasimende kufanele ihlale iphezulu kusukela ngesikhathi uqala ibhizinisi lakho. Isevisi yamakhasimende njengento ebalulekile isho ukufinyeleleka nokwamukela wonke amakhasimende owanikezayo. Qiniseka ukuthi unikeza amakhasimende akho ikhono lokuzwakalisa imicabango nemibono yawo kumasevisi akho futhi usebenze kanzima ukuze wenze konke okuhlangenwe nakho kube kuhle. Kunezinzuzo ezithile zokubeka phambili isevisi yamakhasimende. Okokuqala, izokusiza ekugcineni amakhasimende. Kungabiza ukukhiqiza umkhondo kanye nokugibela amakhasimende amasha. Ngakho ukwakha ubudlelwano besikhathi eside nabathengi kubalulekile. Futhi, enye yezindlela ezingcono kakhulu zokukhangisa izwi lomlomo. Uma amakhasimende ejabule, azodala i-buzz mayelana nebhizinisi lakho. Lokhu kuzosiza ukuqhubeka nokukhiqiza imikhondo nokwandisa amaklayenti akho.
- Sebenzisa ama-MOQ- Izintengo zewholesale ziphansi kunezintengo zokudayisa. Ukwenza ukuthengiselana kufaneleke futhi kwandise inzuzo yabo, abathengisi abaningi bezitolo babeka amanani amancane we-oda endaweni. Kuzodingeka unciphise izinombolo ukuze ubheke ukuthi i-MOQ isebenza ini ebhizinisini lakho. Uma lokho sekulungisiwe, siphakamisa ukuthi kunyuswe ngo-20%. Ungaba nokuguquguquka okuthile ngale ndlela uma uxoxisana nabangase babe abathengi. Bayoba nomuzwa wokuthi bathola ukuphathwa okukhethekile futhi akudingeki bakhathazeke ngokungena ebomvu. Abanye abathengisi bezitolo basebenzisa amanani entengo ukuze bamukele abathengi abanezidingo ezahlukahlukene. Njengokuthi, i-oda lamayunithi angu-1-1000 iyinani elilodwa, i-oda lamayunithi angu-1001-2000 lizofakwa intengo ephansi kancane, futhi i-oda lamayunithi angu-2001+ lizoba ishibhile kunesigaba sesibili.
- Qasha ngokuhlakanipha- Njengoba wakha iqembu lakho, qaphela ngenkathi ukhetha ozoza naye ebhodini. Qiniseka ukuthi uqasha abantu abathembekile, nabathembekile. Njengoba uxoxisana nabantu abakhethiwe, gcina ugxile kulabo abanombono ofanayo wenkonzo yamakhasimende njengawe. Khetha abantu abawushisekelayo umsebenzi, kungakhathaliseki ukuthi umsebenzi uzoba mkhulu noma mncane kangakanani. Khumbula ukuthi iketango linamandla njengesixhumanisi salo esibuthakathaka kakhulu. Umbono ofanayo uyasebenza ethimbeni lakho.
- Faka imali ku-software yokusungula- Ingenye yama-hacks angcono kakhulu okuphatha inkampani yezimonyo ethengisa kakhulu. Leli thuluzi lizosiza ekongeni isikhathi esiningi kanye nokunganaki iphutha lomuntu elingadingekile. Khetha i-inventory ehlangene nemakethe yakho ye-eCommerce noma ezinye izinkundla zebhizinisi ukuze wenze lula ukusebenza kwakho. Eminye yesoftware yokusungula ehamba phambili ifaka i-Cin7, iNetSuite, ne-Bright pearl.
- Ungashintshi- Inqubo yokuqalisa kabusha kanye nokwakha ibhizinisi le-wholesale ingaba yinde. Kufanele uhlale ugxile futhi ungaguquguquki uma ufuna ukuzuza imiphumela. Kuzothatha isikhathi ukwenza izinto zisebenze, ngakho qiniseka ukuthi uqhubeka nokubeka unyawo lwakho olungcono kakhulu phambili. Ngisho nangemva kokuba ibhizinisi lakho lingasekho, qhubeka unikezela ngezinga elifanayo lothando nomzamo. Ungalahlekelwa umusi uma ubona imali ingena, njengoba lokhu kuseyisiqalo.
- Kufanele ube nelogo eyingqayizivele. Wonke amabhrendi omhlaba anento eyodwa afanayo futhi amalogo ahlukile. I-Google, i-Samsung, i-Coca-cola, i-Pepsi, i-Nike, i-Starbucks, nezinye izinhlobo eziningi ezidumile emhlabeni wonke zikhonjwa ngamalogo azo akhumbulekayo. Lokhu kukhombisa ukubaluleka kwamalogo okuphromotha ibhizinisi. Enkampanini yezimonyo, cabanga ngokuba nelogo eklanywe ngendlela ehlukile. Idizayini yelogo egqamayo esixukwini sezimbangi zakho iyisipho esibukwayo sezithameli zakho. Ilogo yakho izokhuluma kakhulu ngokuba nobunikazi bomkhiqizo wakho. Ilogo izoba khona yonke indawo ezikhangisweni zakho nasezinhlelweni zokumaketha. Dala ilogo yezimonyo ekhumbulekayo efanele ukumela inkampani yakho emakethe yokuncintisana.
Isiphetho- Abantu bakhangwa ngokwemvelo ezintweni ezibahehayo. Njengokuthi, uma ibhizinisi lakho lezimonyo lihlinzeka ngemali enhle ngemikhiqizo yakho, bazocabanga ukuthenga lezo zinto ngokushesha ngaphambi kokuphela komnikelo. Ngakho-ke, ungabaheha ngezaphulelo ezinkulu emikhiqizweni ebalulekile yezimonyo ukuze ubahehe ukuthi bathenge. Cabanga ngamadili athile anikezayo njengokuthenga umuntu uthole eyodwa mahhala noma isipho sokuthenga into nokunye. Abakhangisi basebenzisa lezi zindlela futhi kufanele ukhuthaze imikhiqizo yezimonyo ngamandla ngalezi zindlela.
