Usenokuba sele uqhelene negama elithi "ileyibhile yabucala" xa kufikwa kwintengiso. Iimpawu zeeleyibhile zabucala zezo zithengiswa phantsi kwegama lebhrendi yomthengisi, endaweni yegama lenkampani efana neNike okanye iApple.
Ukuba uceba ukudala umgca wemveliso ye-eyeshadow, kuya kufuneka ufumane i ileyibheli yabucala eyeshadow umenzi. Kodwa ukhetha njani okulungileyo?
Umenzi weleyibhile yabucala unokukunceda wenze kwaye uthengise iimveliso ezikumgangatho ophezulu ngaphandle kokuba ufunde zonke iinkcukacha zobugcisa zendlela yokwenza.
Ileyibhile yabucala eyeshadow palette ababoneleli yenza iimveliso zezinye iinkampani ezifuna ukuthengisa imveliso yazo enegama elikhethekileyo elincanyathiselwe. Umvelisi udala ifomula kunye nokupakishwa kwezi mveliso kwaye azithengise njengenxalenye yemisebenzi yayo eqhelekileyo yeshishini. Ngembuyekezo, loo nkampani ihlawula umenzi umrhumo ekuvunyelwene ngawo kwaye ibanika ukufikelela kulo lonke ulwazi abaludingayo malunga nomgca wabo wemveliso. Ngale ndlela, banokuyithengisa ngokufanelekileyo kwiwebhusayithi yabo okanye ngezinye iindlela zokuthengisa ezifana nabathengisi bevenkile kunye nabasasazi abathumela ngokuthe ngqo kwiindawo zokugcina abathengisi kwihlabathi liphela.
Xa kuziwa kwiileyibhile zokuthambisa zangasese, kukho iindlela ezininzi zokukhetha. Ungathenga imveliso esele ilungele ukuthengiswa kumthengisi okanye kumvelisi, okanye ungenza eyakho imveliso ukusuka ekuqaleni.
Ukuba ukhetha ukwenza eyakho imveliso, uyakufuna ukuqiniseka ukuba ukhetha umenzi we-eyeshadow ofanelekileyo wabucala kulo msebenzi. Nazi izinto ezimbalwa ekufuneka zibe yeyona nto iphambili xa ukhetha umthengisi we-eyeshadow palette:
Ingaba ungabanini befomula?
Enye yezona zinto zibalulekileyo ekukhetheni umenzi we-eyeshadow yeleyibhile yabucala kukuba ingaba ungabanini befomula okanye hayi. Ufuna ukuqiniseka ukuba baya kukuvumela ukuba ube nophawu lwentengiso, ilungelo elilodwa lomenzi wechiza kwaye ukhusele imveliso yakho ngophawu lwentengiso olubhalisiweyo. Ukuba banikezela ngale nkonzo, oko kuhle! Nangona kunjalo, ukuba ababoneleli ngayo, kusenokubakho ezinye iingxaki kamva endleleni.
Kuba ukuba wenza iimveliso ezithengiswayo kwivenkile yakho kwaye omnye umntu eze aze azikhuphele, ke wonke loo msebenzi unzima unokuba lilize. Nje ukuba umntu azi ukuba yeyiphi imveliso oyenzayo kwaye ixabisa malini na, uya kuzama ukuyikopa. Kwaye ukuba banokufikelela kwifomula yakho, banokukwenza oko ngokukhawuleza kwaye kulula.
Uninzi lwababoneleli ngephalethi ye-eyeshadow baya kukunika ifomula. Nangona kunjalo, abanye banokukunika isiseko sefomula kwaye bangakuvumeli ukuba uyitshintshe nangayiphi na indlela. Ukuba oku kunjalo, kuya kufuneka unamathele kwifomula enye yomgca wakho weemveliso. Oku kuthetha ukuba ukuba ufuna ukuthengisa iintlobo ezahlukeneyo zeemveliso, kuya kufuneka ujongane nabavelisi abaninzi.
Iindleko kunye namaxesha:
Xa ukhetha i-hoseshadow palettes umenzi ileyibhile yabucala, kukwabalulekile ukuqwalasela ukuba kuya kuthatha ixesha elingakanani phambi kokuba bagqibe ukwenza imveliso yakho. Ezinye iinkampani zinexesha elide lokukhokela ngelixa ezinye zinokwenza izinto ngokukhawuleza. Usenokufumana iinkampani ezithile ezibonelela ngokwenziwa kweodolo ekhawulezileyo ukuba ziyafuneka!
Enye yeenzuzo ezinkulu zokukhetha iileyibhile ze-eyeshadow zangasese kukugcinwa kweendleko. Ngenxa yokuba abanikezeli be-PL bengasebenzi kunye naziphi na iimpawu okanye abathengisi ngokuthe ngqo, banokuphelisa iindleko ezininzi ezinxulumene nemveliso ethetha amaxabiso aphantsi kubathengi babo!
Ileyibhile yabucala ye-eyeshadow yangasese inokuba yenye yeendlela ezifikelelekayo zokungena kwi-ecommerce, kodwa oko akuthethi ukuba bafike ngexabiso eliphantsi! Qinisekisa ukuba uyazi ukuba yimalini onokuyityala kwimveliso ngaphambi kokuba uqale ukuthenga. Ungaphinda ufune ukwazi ukuba kuya kuthatha ixesha elingakanani ukuba iimveliso zeleyibhile yabucala ye-eyeshadow yakho zilungele emva kokubeka iodolo (abanye abavelisi banikezela ngamaxesha okuhanjiswa ngokukhawuleza kunabanye).
Ngaba izithako zikhuselekile?
Into yokuqala ekufuneka uyithathele ingqalelo yeyokuba ingaba izithako ezikwihoseyile yee-eyeshadow palettes zeemveliso zabucala zikhuselekile. Ukuba uza kubeka ezi mveliso eluswini lwakho, kubalulekile ukuba zikhuselekile. Kukwabalulekile ukuqinisekisa ukuba izithako zifunyenwe ngokweenqobo ezisesikweni nezizinzileyo.
Abavelisi beeyeshadow ezileyibhile zabucala kufuneka bathobele imimiselo yoLawulo lokuTya kunye neDrugs (FDA) yokhuseleko kunye nomgangatho. Oku kubandakanya ukubambelela kwiiNdlela eziLungileyo zoMveliso (GMPs), eziyimigaqo yokwenza iimveliso ngendlela eqinisekisa ukhuseleko kunye nokusebenza kwazo. Ii-GMP zigubungela yonke into ukusuka ekuphatheni izithako ukuya ekugcineni ucoceko kunye nococeko kwindawo.
Ukongeza kokubuza malunga nokhuseleko lwezithako zokuthambisa, kufuneka ubuze malunga nokuba zivela phi kwaye zaveliswa njani. Khangela abavelisi abasebenzisa imithombo engenalunya xa kunokwenzeka, ngoko unokuziva ulungile malunga neenkampani ezixhasayo eziphatha izilwanyana ngentlonipho nesidima.
