Ngokutsho kweNational Bureau of Statistics, ukususela ngoJanuwari ukuya kuDisemba ka-2021, intengiso yokuthengisa izinto zokuthambisa eTshayina yafikelela kwi-402.6 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka nge-14%. Inkampani egunyazisiweyo yokuhlalutya idatha iqikelela ukuba ngo-2025, ukuthengiswa okupheleleyo kwezinto zokuthambisa e-China kuya kufikelela kwi-500 yeebhiliyoni zeeyuan.
Oku kulandelayo sisishwankathelo kunye noqikelelo lophuhliso lweshishini lobuhle laseTshayina ngo-2021.
Ukususela kumbono wokunakekelwa kwesikhumba
Ngenxa yobhubhane, abantu abaninzi banexesha elininzi lokugxila kubo, ngokuqinisekileyo impilo yabo yolusu.
Ezi zithako zimbini zithandwa ngabathengi baseTshayina ngo-2021
- Izithako zendalo kunye nokukhulisa ulusu
Ngenxa yoko, abathengi baseTshayina banikela ingqalelo engakumbi kwizithako, bebonisa ukuba bathambekele ngakumbi ekuthengeni izinto zokuthambisa kunye neemveliso zokhathalelo lwesikhumba ezinezithako zendalo nezokomeleza ulusu. Yinto eqhelekileyo ukusebenzisa izityalo zendalo, amayeza esintu aseTshayina kunye nezithako ezinamandla kwisiseko seemveliso zokwakheka njengomgubo ocinezelweyo, isiseko solwelo, njalo njalo.
- izithako ezimhlophe
Ingqikelelo yokhathalelo lwesikhumba enika ingqwalasela kwizithako nayo isuka ngokuthe ngcembe ukusuka kukhathalelo lobuso ukuya kukhathalelo lomzimba. Uphando lubonisa ukuba izithako ezimhlophe zezona zidumileyo phakathi kwabathengi baseTshayina.
Impembelelo yokuthambisa kunye ne-hydrating ifikelele kwinqanaba elivuthiweyo kumzila wokunakekelwa kwesikhumba, kwaye imfuno yempembelelo emhlophe iyaqhubeka nokunyuka ngokukhawuleza. Kulindeleke ukuba imfuno yentengiso yokhathalelo lwesikhumba kunye neemveliso zokhathalelo lomzimba ezinomphumela omhlophe ziya kuqhubeka nokukhula kwixesha elizayo.
Ngaphezu koko, imarike yeoli ebalulekileyo e-China ikhule ngokukhawuleza.
Ibonakaliswe ekwandeni okukhawulezileyo kwemarike yokhathalelo lwe-oyile yolusu, inani labarhwebi kunye nenani leemveliso ezitsha linyuke kakhulu, lilandelwa kukwehla koxinzelelo lwe-brand kunye nokhuphiswano oluqatha lwentengiso.
Ukususela kwinqanaba le-makeups
Okokuqala, i-lipstick yolwelo ikwinqanaba lokuqala kwintengiso ye-intanethi yee-makeup subcategories. Uphuhliso lwexesha elizayo lwe-lipstick yolwelo kwimarike yaseTshayina akufuneki kujongelwe phantsi.
Okwesibini, ukuthengiswa kwe-Nail polish remover kunyukile, nto leyo ethetha ukuba uphuhliso lweshishini lezikhonkwane laseTshayina luphumelele umtsi ngo-2021.
Ngaphezu koko, i-Facial base makeup ikwinqanaba lokuqala kwicandelo le-makeup kunye nesabelo semarike sama-28.01%. Abathengi banemfuno eyomeleleyo yesiseko sokuhombisa ukuxhathisa ubuthuntu kunye ne-oxidation. Isiphumo sisonke se-makeup yesiseko ikakhulu sigquma isigqubuthelo, ulawulo lweoyile, kunye nokuguqulwa kwethoni yesikhumba.
Ukuchasa imibimbi, ukuchasana nokuguga kunye nezinye iziphumo zokhathalelo lwesikhumba zingena ngokuthe ngcembe kwicandelo le-makeup yesiseko. Ukulandela imfuno ekhulayo yabathengi ekuchaseni ukuguga, ukunakekelwa kwesikhumba sobuso obubodwa akusekho ngokwaneleyo ukuhlangabezana neemfuno zabathengi, kwaye umphumo wokulwa nokuguga ufikelela kwiindidi eziphuculweyo ezifana nokunyamekela umzimba, ukunakekelwa kwezandla kunye nonyawo.
Ukunyuka kwemfuno yesiseko se-makeup engenasiphako kuqhuba ukukhula okuphezulu kodidi lokufihla. Intengiso ye-Concealer ngo-2021 igqithise kakhulu leyo ngo-2020, yonyuka nge-53% unyaka nonyaka, kwaye ngokuthe ngcembe ibe yinxalenye ebalulekileyo yokwakheka kobuso.
Ukusuka kwimbono yokunyamekela komntu
Indlela yokukhula yokhathalelo olucokisekileyo lwesihloko lucacile: izinga lokukhula kwentengiso ye-essence yokhathalelo lweenwele kunye nokhathalelo lwe-scalp lusondele kumaxesha alishumi kumyinge wokukhula kwenqanaba lokuhlamba kunye nokhathalelo.
Iindidi zokukhula okuphezulu zihlamba umlomo, isitshizi sokucoca okomileyo, kunye ne-tonic yeenwele; oku kukwabonisa ugxininiso lwabathengi ekunakekelweni komlomo kunye neenwele (ukucoca, ukuchasana nokuhluthwa), ukufuna izisombululo ngexesha elifanelekileyo kunye nezifanelekileyo.
Ngathi:
Ukuba ngumenzi wezithambiso onobuchule onamava angaphezu kweminyaka esi-8, I-Leecosmetic ukubonelela ngomgca ogcweleyo wezinto zokuthambisa njenge-makeup yamehlo, ukwakheka kobuso kunye ne-lip makeup e-China. Sinamava obuchwephesha ekuphuhliseni nasekuveliseni izinto zokuthambisa ngexabiso elikhuphisanayo lehoseyile.
Ukuhlangabezana nokulindelwe ngabathengi bethu kungundoqo kwifilosofi yethu yoshishino. Ukubonelela abathengi bethu ngenkonzo yokuthambisa enexabiso eliphantsi kunye nenkonzo yokwenza ngokwezifiso lusukelo lwethu olungagungqiyo. Siza kubonelela abathengi bethu ngenkonzo yobungcali kunye nengqiqo yokwenza ngokwezifiso. Zonke izinto zokuthambisa zethu zinokulungiswa ngokupheleleyo ngokweemfuno zabathengi bethu. Wamkelekile kunxibelelwano kwaye wazi ngakumbi malunga neemveliso zethu.
