Yintoni uMveliso weLeyibhile yaBucala?
Kweli xesha lanamhlanje, amashishini anenkqubo yawo kunye nendlela yokusebenza. Uninzi lwabo lukhupha icandelo lokuvelisa ukuze bahlale bejonge ishishini labo eliphambili. Imveliso eyenziwe phantsi kwekhontrakthi okanye ngumenzi weqela lesithathu kwaye ithengiswe phantsi kwegama lebrendi yomthengisi yaziwa njengokwenziwa kweleyibhile yabucala. Ukuleyibhile kubalulekile njengoko iinkcukacha nganye malunga nokusetyenziswa kunye nezithako zinikwe kwipakethe.
Imizekelo yokuVeliswa kweeLayibhile zaBucala
Ukwenziwa kweLayibhile yaBucala ixhaphakile kushishino lweemveliso zabathengi. Ukhathalelo lomntu, izithambiso, iziselo, iimveliso zobuhle, kunye neemveliso zephepha ngamacandelo ambalwa aqhelekileyo apho i-Private Label Manufacturing ingabonwa. I-Cosmetics lelinye lamashishini aphambili apho abathengisi bafaka ithegi yeemveliso egameni labo kwaye bazithengise. Iisaluni ezininzi zazisa iimveliso phantsi kwegama lebhrendi yazo nangona zenziwe ngomnye umntu. Kukho iimveliso zobuntu bomntu kunye neemveliso zobuhle ezithengiswa ziinkampani phantsi kophawu olukrelekrele. Iioyile ezibalulekileyo ziwela ngokulula kudidi njengoko ziveliswa ngabambalwa kwaye zithengiswa ngabaninzi.
Ngaba i-Private Labeling iyasebenza?
Ukuleyibhile kwaBucala kungqineke kukwinqanaba eliphezulu. Ithanda bonke, abanini bebrendi kunye nabathengisi, kunye nabathengi. Iivenkile ezinkulu zizinikele ekubhaleni iilebhile zabucala ukuthoba ixabiso ngokunciphisa isabelo semarike sabathengisi abohlukeneyo. Bathengisa imveliso ngokwabo kwaye benze inzuzo. Abathengi bafumana inketho elungileyo kunye nexabiso eliphantsi. Kwaye imveliso esemgangathweni yeleyibhile yabucala ingaba yimpumelelo ngokoqobo akukho xesha. Ukuleyibhelishwa kwabucala ngumzekelo weshishini onempumelelo, kwaye abathengisi abaninzi bayabandakanyeka kuwo ukuze bafumane ulawulo oluthe kratya kwimarike. Ivumela abanini-ziqalo nabo ukuba banyuse imarike yabo ngaphandle kokwandiswa kwemveliso kunye nomthamo wokuvelisa. Ukulandela le mpumelelo, iimveliso eziphantsi kwelebhile zabucala zeprimiyamu zingena kwimarike. Abathengi bazimisele ukuhlawula imali eyongezelelweyo kwiimveliso ezingcono ezisebenzela abanini beempawu zobuhle kunye nabathengisi.
Apha ngezantsi kukho izibonelelo ezimbalwa zokwenza iLayibhile yaBucala jonga ukuba oku kunokunceda njani ekuseni ibhrendi yakho kwinqanaba elilandelayo.
Phinda kabini imali yakho- Khawucinge nje ukuba idola nganye oyichithayo ekufakeni imveliso yelebhile yabucala, inyusa inzuzo yakho nge-200%. Chitha idola kwaye wenze iidola ezi-2. Ukuleyibhelishwa kwabucala kunokuba nengeniso ephezulu. Kwaye iindaba ezilungileyo azithathi kakhulu, ukuqala, oku. Kukho abavelisi abazimiseleyo ukusebenza kunye namashishini amancinci afana neyakho ukwenza iimveliso zentengiso yesiko kwiibhetshi ezincinci. Ukususa iindleko zomntu ophakathi, abathengisi abathengisa iileyibheli zabucala ezivunyiweyo kwilizwe lonke bayakunceda ekwandiseni ingeniso kwaye bakuvumele ukuba uthengise iimveliso zakho ngexabiso elifikelelekayo ngaxeshanye. Oku kukunika ulawulo oluthe kratya kwishishini lakho ukusuka kwiintengiso ukuya kwintengiso ukuya ekusasazweni. Iintengiso ezongezelelweyo zikunceda umgca wakho ophantsi. Ukuba nemveliso oza kuyithengisela abathengi bakho njengoko bephuma emnyango kukuvumela ukuba wenze loo nto kanye. Kufana neetshungama kunye neelekese kumgca wokuphuma kwivenkile yegrosari.
Phinda kathathu intengiso yakho- Ukuba ungumnini weshishini othengisa iimveliso ezivunyiweyo kuzwelonke, onokuthi uzithengise kathathu njengoko kufuneka ngokunika abathengi bakho uphawu lwakho lokutyikitya kwezo mveliso zifanayo. Uphononongo lubonise ukuba abathengi bakhetha ukuthenga iinketho zeeleyibhile zabucala kwiivenkile zezitena kunye nodaka abazithembayo. Kwaye oku kubonisa ekukhuleni kweentengiso zeeleyibhile zabucala eziphindwe kathathu kwiintengiso zeebrendi zesizwe.
Khulisa ishishini lakho ngaphandle kwemiqobo- Njengabanikazi bamashishini, siyazi ukuba sele solulekile. Phakathi kokugcina uluhlu, ukuthengisa ukukhangela abathengi abatsha, kunye nokugcinwa kweencwadi, kunzima ukufumana naliphi na ixesha ngosuku. Ingcinga yokongeza enye into kuluhlu lwezinto oza kuzenza ivakala isoyikisa. Akunyanzelekanga ukuba kube nzima okanye kungathandeki ukubandakanya iimveliso ezileyibhile yabucala kwisicwangciso sakho soshishino. Into ebalulekileyo malunga nokuleyibhile yabucala kukuba xa ujonge iqabane elifanelekileyo, benza konke ukuphakamisa okunzima. Umenzi olungileyo uya kuba nobuchule bokuzisa umbono wakho ebomini. Beza neefomula. Benza iimveliso kwaye abaninzi baya kukwenzela uyilo lokupakisha ngesikhokelo sakho.
Iinkampani zabucala zokuleyibhela zinika imvume yokusebenza nazo ukuze zikhethe izithako kunye namavumba aza kusetyenziswa kwiimveliso zakho ukuzenza zahluke. Baza kukwenzela yonke imveliso kwaye bakuvumele ukuba ubeke igama leshishini lakho kwileyibhile kwaye ulenze libe lelakho kanye. Ngelixa, ukuba awunalo ixesha lokungena kwiinkcukacha kwaye uqulunqe iimveliso zakho, abavelisi beeleyibhile zabucala banemveliso esele ikho yeleyibhile emhlophe onokuthi uyitshintshe kwiimfuno zakho kunye nokuthanda kwakho.
Nciphisa umngcipheko- Iileyibhile zabucala zikuvumela ukuba wakhe uphawu lwakho kunye nenqanaba elincinci lomngcipheko, ngaphandle kokwaphula ibhendi kwaye inokuba linyathelo leshishini elinempumelelo kakhulu. Ukudala umgca wemveliso yakho kunokuba yindleko kwaye kube yingozi. Kukho utyalo-mali lokuqala kwizixhobo zokuvelisa kunye nokupakisha iimveliso, izithako zemveliso, kunye nokupakishwa. Kukho iindleko o zokusebenza ukuvelisa, ukuvavanya, kunye nokupakisha iimveliso. Kwaye ekuphela kwendlela yokwenza imbuyekezo kutyalo-mali lwakho lokuqala kukuvelisa nokuthengisa isixa esikhulu seemveliso ozenzayo. Ukuvelisa iimveliso ngobuninzi bobunzima kuyingozi kakhulu ngakumbi ukuba unikezela ngemveliso entsha, engekaqinisekiswa. Kukho abavelisi beeleyibhile zabucala abazimisele ukusebenza nawe ukwenza iiodolo zeebhetshi ezincinci ezikuvumela ukuba uvavanye izimvo zemveliso emitsha kunye nabathengi bakho ngexabiso eliphantsi kuwe. Njengoko ungenzanga mali iphambili, kukho umngcipheko omncinci kuzinzo lweshishini lakho xa imveliso entsha ingaqhubi kakuhle njengoko ubulindelekile. Ukuleyibhelishwa kwabucala kwenza kube nokwenzeka ukuba uqhubeke uhlengahlengisa kwaye uvavanye iimveliso de ufumane oko kusebenzayo. Nje ukuba ufumane imveliso ehambelana kakuhle nabathengi bakho, unokubeka iiodolo ezinkulu kwaye wenze inzuzo. Ezi zakhono zebhetshi zincinci zikuvumela ukuba uvelise iimveliso zohlobo lwevenkile ezilungiselelwe iimfuno zakho zomthengi ngamnye esiya kuthi singene kuzo kamva kancinci.
Zahlule kukhuphiswano- Iimveliso ezinophawu lwabucala zenza isazisi esahlukileyo kunye esahlukileyo esenza ukuba uphawu lwakho lwaziwe kwaye lube lolohlobo. Iimveliso zakho zeleyibhile zabucala zinokwahluka njengoko wena nabathengi bakho ninjalo, nibanike amava abangakwaziyo ukuwafumana kwenye indawo, hayi kwiivenkile ezincinci, ivenkile esendleleni, okanye nakwi-intanethi. Ezi mveliso ziya kufumaneka kuwe. Abathengi ojolise kubo baya kuza kuwe kwaye wena wedwa ukuthenga iimpahla. Njengaye, umthengi uthandana nokukhuhla unyawo abanokuthi bathenge kwaye bagoduke nabo njengoko beshiya indawo yakho. Mhlawumbi, bafuna ukugcina le nto okanye bayiphe umhlobo. Bayazi ukuba bangayifumana le mveliso kuwe kwaye ngoku awunakuba naloo mthengi uthembekileyo ubotshelelwe ukuba uphinda uthenge kodwa babelana ngayo nabahlobo babo. Ngaphambi kokuba uyazi ukuba unabahlobo babo beza kwiinkonzo zakho kunye nokukhuhla ukuba babenesiphiwo sokuqala. Kuya kuba yinto emangalisayo. Unokonwabela inkululeko engakumbi ekwenzeni izicwangciso zakho zokuthengisa kunye nokulawula uluhlu lwakho lwempahla. Kananjalo uya kuba nethuba elikhulu lenzuzo, kunye nempahla embalwa eza kumosha.
Khonza abathengi bakho ngcono ngokwenza ngokwezifiso- Umazi umthengi wakho ngcono kunaye nabani na. Uyazazi iimfuno zabo zomntu ngamnye kwaye loluphi uhlobo lweemveliso ezizodwa ezinokubanceda kakhulu. Iimveliso zeelebhile zabucala ziqinisekisa ukuba ulungelelanisa umgca wemveliso yakho ukuze ulungele iimfuno kunye neemfuno zemarike ojolise kuyo. Inokukunceda ukulawula imiba emininzi yeshishini lakho kwaye uthengise imveliso ekhethekileyo ngokupheleleyo eya kutsala abathengi. Cinga ngamaxesha owawunceda umthengi kwaye wacinga, ndinqwenela ukuba kukho imveliso yaloo nto. Ngophawu lwabucala, kunokubakho. Kwaye loo mveliso inokuba yeyakho ngokukodwa. Ukukwazi ukubonelela abathengi ngemveliso yakho enegama kunceda ukukuseka njengengcali kwintsimi yakho kwaye kwandisa ukuzithemba nokunyaniseka kwabathengi. Iimveliso zeelebhile zabucala zikuvumela ukuba unikezele ngemveliso ekumgangatho ophezulu, eyenziwe ngezona zithako zibalaseleyo, ezidityaniswe ngokukodwa ukuhlangabezana nabathengi bakho; iimfuno zomntu ngamnye. Ithi ubakhathalele. Kwaye ngalo lonke ixesha besebenzisa iimveliso zeleyibhile yakho yabucala ekhaya, bakhunjuzwa ngeenkonzo ezimangalisayo abazifumana kuwe, ezibenza ukuba babe lundwendwe olubuyayo. Aba bathengi baya kunceda ishishini lakho ukuba liphumelele.
Hlala phezu kwengqondo- Ulufumana njani ukukhula kwishishini lakho ngokubonelela ngeemveliso zelebhile zabucala? Kulula-ukwakha ukunyaniseka kwabathengi ngokuhlala uphezulu engqondweni. Ukubanika amava okuqala amangalisayo sisiqalo nje. Kufuneka bafumane inkonzo yabathengi engakholelekiyo kwaye ufuna ukukhumbuleka. Kodwa oku kunokuba ngumceli mngeni ukuhlala phezulu kwengqondo kunye nabathengi bakho emva kokuthenga kwabo okokuqala, ngakumbi ukuba uneshishini esekwe kwinkonzo. Abathengi bakho baphila ubomi obuxakekileyo. Ngamajelo eendaba ezentlalo kunye namaqonga okuthenga amaninzi akhoyo namhlanje ingqalelo yomthengi wakho itsalwa kuwo onke amacala. Ukufuna ingqalelo yabo nokuba imizuzwana emibini kunokuba ngumsebenzi. Ukulindela ukuba bahlale bethembekile kwi-brand yakho kunzima kakhulu. Ukubonelela ngemveliso yeleyibhile yakho yabucala kunceda ingqalelo yabathengi kuwe. Bazixabisa iinkonzo zakho kwaye ngoku ngokunika umgca wemveliso yesiginitsha, unemveliso yokuthengisa njengoko behamba bephuma emnyango. Ukwazi ukubabonelela ngomgca wemveliso okhethekileyo kunceda ekwandiseni ukufikelela kwebrendi yakho kubomi babathengi bakho njengoko ixesha ngalinye besebenzisa iimveliso, kubakhumbuza ngawe. Ngubani ongafuniyo ukwenza uluvo oluhlala luhleli kubathengi bakhe? Inceda ekwakheni ubudlelwane obuluqilima kunye nabathengi bakho ngenxa yokuba wenze amava omntu kunye namava awodwa adlulela ngaphaya kwendawo yakho yeshishini. Amava anxibelelana ukuba uyawaqonda kwaye uxabise abathengi bakho ixesha elide emva kokuba inkonzo yabo yokuqala inikezelwe. Ngomzamo omncinci kakhulu, uye wazibalula kwihlabathi elikhuphisanayo leshishini kwaye ngoko womeleza ukunyaniseka komthengi wakho.
Phakamisa uphawu lwakho kwaye uzimise njengengcali- Ukuba nesixhobo sotyikityo somgca wemveliso ekusekeni inkampani yakho kunye nebhrendi njengesixhobo esithembekileyo kwintsimi yakho. Abathengi banokuziva bezithembile kwiimveliso abazikhethele ukuzithenga kuwe njengoko uyingcaphephe kwimiba kunye nentshayelelo kwishishini lakho elenza iimveliso ezihlangabezana neemfuno zabathengi. Ibabonisa ukuba, njengomnini weshishini ophumeleleyo, ulwenzile uphando kwaye uphuhlise ezona mveliso zisemgangathweni ukuhlangabezana neemfuno zabo. Oku kunceda ukubeka ishishini lakho njengengcali kwishishini. Ukuba nomgca wemveliso wesignesha kunceda ekuphakamiseni umfanekiso wakho wobuchwephesha. Iphawulwe, imveliso yotyikityo inokwenziwa ngezithako ezikumgangatho ophezulu zeprimiyamu eziyilelwe ukuhlangabezana neemfuno zabathengi. Abathengi bakho baya kwazi ukuba bafumana ezona mveliso zisemgangathweni ziphuma kuwe ezinceda ekuphakamiseni uphawu lwakho ezingqondweni zabo.
