Ishishini lobuhle libone ukukhula okumangalisayo kwiminyaka yakutshanje, kunye neemveliso zokuthambisa kunye ne-skincare zithandwa kakhulu kunangaphambili. Enye i-niche eye yafumana ingqalelo ebalulekileyo lishishini le-lip gloss. Ukuba ujonge ukuntywila kule marike inengeniso, siqulunqe isikhokelo esibanzi sokukunceda uqalise elakho ishishini leglosi yemilebe ngempumelelo.
Amakhonkco akhawulezayo:
1. UPhando lweShishini leGloss yoMlebe
2. Khetha igama leshishini leglosi elinomtsalane
4. Qikelela Iindleko zokuQala kwiShishini lokuNqaba kweMilebe
5. Uluhlu lweZibonelelo zoShishino lweLip Gloss
6. Fumana iPackaging eLungileyo
7. Sebenzisa amaqonga eendaba ezentlalo kwaye ubonise uphawu lwakho
8. isiphelo
1. UPhando lweShishini leGloss yoMlebe
Ngaphambi kokuba uqalise ishishini lakho leglosi yemilebe, kubalulekile ukuqonda imbonakalo yeshishini. Ngokwengxelo yophando lwemarike ngo iingxelo kunye nedathaImarike yeglosi yemilebe yehlabathi kulindeleke ukuba ifikelele malunga ne-USD 784.2 yezigidi ngo-2021, ikhula kwi-CAGR ye-5% phakathi kuka-2022 no-2030.
Imarike yegloss yomlomo ingahlulwa ngokusekelwe kwiindidi ezahlukeneyo. Idatha ibonisa ukugqibezela okumenyezelayo kukhula ngokukhawuleza kwimilebe eyomileyo nekrazukileyo.
a. Iglosi yoMlebe ekhazimlayo: Inika amanzi kunye nesondlo kwimilebe.
b. I-Matte Lip Gloss: Inika ukugqiba okungabengezeliyo, okusicaba.
c. IGlitter Lip Gloss: Ibonelela ngokubengezela, ukugqibezela okumenyezelayo.
d. Okunye Ukuqaqamba: Ikhrem, i-plumping, iglosi enebala.
Ukubeka ishishini lakho kwimpumelelo, kuya kufuneka uhlale uhlaziywa kwiindlela zeshishini, uchonge abaphulaphuli ojolise kubo, kwaye useke isazisi sohlobo olomeleleyo. Umzekelo, ukongeza iisparkles kwigloss yemilebe ecwebezelayo ukuyenza ibambeke ngakumbi.
2. Khetha igama leshishini elinomtsalane leglosi yomlomo
Ukukhetha igama elichanekileyo kwishishini lakho le-gloss gloss kubalulekile ekudaleni uphawu oluqinileyo lwegama. Ungajonga izixhobo zejenereyitha zamashishini eglosi yomlomo, njenge Namify, Iikofi, TagVault
Nazi ezinye iingcebiso zamagama oshishino lweglosi yomlomo:
- IkhazikhaziGlam
- PoutPerfection
- LipLuxe
- ShineSensation
- I-PuckerUp
- Imilebe ekhazimlayo
- iGlamourGloss
Qinisekisa ukuba uphanda igama lakho olikhethileyo ukunqanda imiba enophawu lwentengiso.
3. Yila ilogo yesiko
Xa ulungele ukusungula ishishini lakho le-lipgloss, enye yezinto zokuqala ekufuneka uyenzile kukuyila ilogo yesiko. Oku kuya kuba bubuso bophawu lwakho, ngoko ke kubalulekile ukuthatha ixesha lokudala into ebonisa ukuba ungubani na kwaye inkampani yakho imele ntoni. Kwakhona, unokukhangela izixhobo zoyilo lwelogo kumashishini egloss, anje ngeCanva.
Kukho izinto ezimbalwa eziphambili ekufuneka uzigcine engqondweni xa uyila ilogo yakho:
Yigcine ilula:
I-logo kufuneka ibe lula ukuyiqonda kwaye uyikhumbule, ke uphephe nantoni na entsokothileyo okanye exakekileyo.
Yenze yahluke:
Ilogo yakho kufuneka ibonakale kwangoko, ke suka ucace kuyo nayiphi na igeneric okanye uyilo oluqhelekileyo.
Qwalasela imibala yakho:
Imibala oyikhethayo yelogo yakho ingathetha kakhulu ngebhrendi yakho, ke qiniseka ukuba ukhetha into ebonisa ithowuni ofuna ukuyiseta.
Cinga malunga nokuchwetheza:
Ifonti oyisebenzisayo kwilogo yakho inokuba nefuthe kakhulu, ke khetha into ebonakalayo kunye nesitayile. Ukuthatha ixesha lokudala ilogo eyilwe kakuhle yinxalenye ebalulekileyo yokuseka isazisi sophawu lwakho. Ngokulandela ezi ngcebiso zilula, unokuqinisekisa ukuba ilogo yakho yenza imbonakalo eyomeleleyo nehlala ihleli.
4. Qikelela Iindleko zokuQala kwiShishini leLip Gloss
Iindleko zokuqalisa ishishini lakho leglosi yemilebe ziya kuxhomekeka kwizinto ezahlukeneyo, ezinjengobungakanani bomsebenzi wakho, umgangatho wezithako zakho, kunye nesicwangciso sakho sokuthengisa. Nalu uqikelelo olurhabaxa lweendleko zokuqalisa:
| umcimbi | Ixabiso (i-USD) |
|---|---|
| Ukubhaliswa kweShishini | $ 100 - $ 500 |
| Iglosi yoMlebe Izithako | $ 300 - $ 1,000 |
| Packaging | $ 200 - $ 800 |
| Marketing | $ 200 - $ 1,000 |
| Iwebhusayithi kunye neDomain | $ 100 - $ 200 |
| I-E-commerce Platform | $ 30 - $ 200 / ngenyanga |
| Izixhobo kunye neZibonelelo | $ 100 - $ 500 |
Ixabiso eliqikelelweyo lokuQalisa: $1,030 - $4,200
5. ULuhlu lweZibonelelo zoShishino lweLip Gloss
Ukuqala ishishini lakho legloss gloss, kuya kufuneka uthenge izinto ezifanelekileyo. Ezinye izinto ezibalulekileyo ziquka:
- Isiseko seglosi yomlomo
- Mica powders okanye i-pigments elulwelo
- Iioli ezinencasa
- Ii-oyile ezibalulekileyo (uyazikhethela)
- Ezolondolozo
- Iipipettes okanye iidropha
- Ukuxuba izitya kunye nezixhobo
- Imibhobho yeglosi yomlomo okanye izikhongozeli
- Iileyibhile kunye nezinto zokupakisha
- Izixhobo zokhuseleko, ezifana neeglavu kunye nemaski
Ungazifumana ezo zinto kubathengisi bezithambiso, abanje ngeAmazon, Alibaba, njl.njl. Ukubeka izinto ngokulula, ukuxhasa abavelisi beeleyibhile zabucala kwishishini lakho leglosi yomlomo kuya kuba lukhetho oluhle.
Abavelisi beeleyibhile zabucala banikezela ngesisombululo esineendleko kunye nesisebenzayo kubarhwebi abafuna ukuqala ishishini le-lip gloss ngaphandle kobunzima bokuvelisa iimveliso ngokwabo. Ngokusebenzisana nomenzi weleyibhile yabucala, unokugxila ekwakheni ibhrendi yakho kunye nokuthengisa iimveliso zakho, ngelixa umenzi enyamekela inkqubo yokuvelisa.
I-Leecosmetic liqabane lakho le-B2B lezithambiso elithembekileyo elibonelela ngenkonzo epheleleyo ukusuka kuphuhliso lwemveliso, kunye nolawulo lomgangatho kwiipakethe zesiko. Oku kukuvumela ukuba ugxile ekuthengiseni nasekukhuliseni ishishini lakho ngaphandle kokukhathazeka malunga nokuphela kwesitokhwe okanye uluhlu olugqithisileyo.
6. Fumana iPackaging eLungileyo
Ukupakishwa kweglosi yomlomo wakho kungenza impembelelo enkulu kwindlela umthengi wakho abona ngayo ibhrendi yakho. Khetha ukupakishwa okuhambelana nesazisi sophawu lwakho kunye nokubhenela kubaphulaphuli ojolise kubo. Qwalasela le miba ilandelayo xa ukhetha izinto zokupakisha:
- Uyilo kunye nobuhle
- Ukusebenza kunye nokulula kokusetyenziswa
- Umgangatho wezinto eziphathekayo kunye nokuqina
- Ubuhlobo bobuhlobo
7. Sebenzisa amaqonga eendaba ezentlalo kwaye ubonakalise uphawu lwakho
Uya kufuna ukwenza i-intanethi kunye nemidiya yoluntu ebonisa uphawu lwakho. Nanga amanye amacebiso okukunceda uqalise:
Gxininisa ekudaleni umxholo okumgangatho ophezulu. Oku kubandakanya yonke into ukusuka kwizithuba zeblogi kunye namanqaku ukuya kwiifoto kunye neevidiyo. Nawuphi na umxholo owenzayo, qiniseka ukuba ubhalwe kakuhle, unolwazi, kwaye unomtsalane.
Sebenzisa imidiya yoluntu. Imidiya yoluntu yindlela entle yokunxibelelana nabathengi abanokubakho kunye nokukhuthaza uphawu lwakho. Yenza iiakhawunti kumaqonga adumileyo anje ngeFacebook, Twitter, kunye ne-Instagram. Emva koko, thumela uhlaziyo rhoqo kwaye usebenzisane nabalandeli bakho.
Phuhlisa ubukho bewebhu obuqinileyo. Ukongeza kwimidiya yoluntu, uya kufuna iwebhusayithi eyomeleleyo. Qinisekisa ukuba indawo yakho inobuchule kwaye kulula ukuyihamba. Bandakanya ulwazi oluninzi malunga nenkampani yakho kunye neemveliso. Kwaye qiniseka ukuba ubandakanya ulwazi loqhagamshelwano ukuze abathengi abanokubakho banokufikelela kuwe.
isiphelo
Ukuqala ishishini lakho leglosi yemilebe inokuba lishishini elinika umdla nelinika ingeniso. Ngophando olucokisekileyo, uphawu lwesazisi olomeleleyo, kunye nezixhobo ezifanelekileyo kunye nezicwangciso zokuthengisa, unokwenza uphawu lwakho kwimarike yeglosi yemilebe ekhulayo. Landela esi sikhokelo sibanzi ukuphuhlisa isicwangciso esomeleleyo sophawu lwentengiso yakho.
I-Leecosmetic yinkampani ethembekileyo enamava eleyibhile yabucala kushishino lwegloss yemilebe ngaphezulu kweminyaka esi-8. Qhagamshelana nathi kwaye ufumane uluhlu lwexabiso leglosi yeglosi.
