Yintoni uMveliso weLeyibhile yaBucala?
Kweli xesha lanamhlanje, amashishini anenkqubo yawo kunye nendlela yokusebenza. Uninzi lwabo lukhupha icandelo lokuvelisa ukuze bahlale bejonge ishishini labo eliphambili. Kwi-Private Label Manufacturing, imveliso yenziwa yikhontrakthi okanye inkampani yesithathu kwaye ithengiswa phantsi kwegama lebrendi yomthengisi. ukuleyibheli kubalulekile njengoko inkcukacha nganye malunga nokusetyenziswa kunye nezithako zinikwe kwipakethe.
Imizekelo yokuVeliswa kweeLayibhile zaBucala
UkuVeliswa kweeLayibhile zaBucala kuxhaphakile kushishino lweemveliso zabathengi. Ukhathalelo lomntu, cosmetics, iziselo, iimveliso zobuhle, kunye neemveliso zephepha ngamacandelo ambalwa aqhelekileyo apho i-Private Label Manufacturing ingabonwa. I-Cosmetics lelinye lamashishini aphambili apho abathengisi bafaka ithegi yeemveliso egameni labo kwaye bazithengise. Iisaluni ezininzi zazisa iimveliso phantsi kwegama lebhrendi yazo nangona zenziwe ngomnye umntu. Kukho iimveliso zobuntu bomntu kunye neemveliso zobuhle ezithengiswa ziinkampani phantsi kophawu olukrelekrele. Iioyile ezibalulekileyo ziwela ngokulula kudidi njengoko ziveliswa ngabambalwa kwaye zithengiswa ngabaninzi.
Omnye wemizekelo ekhokelayo yokwenziwa kweLayibhile yaBucala yiAmazon. IAmazonBasics luphawu lwe-amazon olubhalwe kwiimveliso ezenziwe ngabantu besithathu. IAmazonBasics inayo yonke into phantsi kwayo. Iivenkile ezinkulu zizisa imveliso yazo. Ezi zenziwa ngabavelisi beqela lesithathu kodwa zibhalwe ngegama levenkile enkulu. Njengaye, iTesco ligama lebrand kwicandelo lokutya elithengisa iimbotyi ezibhakiweyo phantsi kwegama lebrand yayo. isebenzisa ukupakishwa okumangalisayo ukuthengisa iimveliso zokutya ngokubanzi ezinika ukhuphiswano olulinganayo kwiimveliso ezinegama. Ukupakishwa kulingisa iibrendi eziphambili ukubonelela ngenkangeleko ethandekayo yeemveliso.
Ngaba i-Private Labeling iyasebenza?
Ukuleyibhile kwaBucala kungqineke kukwinqanaba eliphezulu. Ithanda bonke, abanini bebrendi kunye nabathengisi, kunye nabathengi. Iivenkile ezinkulu zizinikele ekubhaleni iilebhile zabucala ukuthoba ixabiso ngokunciphisa isabelo semarike sabathengisi abohlukeneyo. Bathengisa imveliso ngokwabo kwaye benze inzuzo. Abathengi bafumana inketho elungileyo kunye nexabiso eliphantsi. Kwaye imveliso esemgangathweni yeleyibhile yabucala ingaba yimpumelelo ngokoqobo akukho xesha. Ukuleyibhelishwa kwabucala ngumzekelo weshishini onempumelelo, kwaye abathengisi abaninzi bayabandakanyeka kuwo ukuze bafumane ulawulo oluthe kratya kwimarike. Ivumela abanini-ziqalo nabo ukuba banyuse imarike yabo ngaphandle kokwandiswa kwemveliso kunye nomthamo wokuvelisa. Ukulandela le mpumelelo, iimveliso eziphantsi kwelebhile zabucala zeprimiyamu zingena kwimarike. Abathengi bazimisele ukuhlawula imali eyongezelelweyo kwiimveliso ezingcono ezisebenzela abanini beempawu zobuhle kunye nabathengisi.
Izinto eziluncedo zeLeyibhile yaBucala
1. Ingeniso ephezulu- Imveliso yeleyibhile yabucala iqaliswa phantsi kwegama lebhrendi elimiselweyo. ngale nto, abathengisi bagcina iindleko zokuyila kunye nokuthengisa imveliso. Ezi mveliso zifumana ukungena okuphezulu kakhulu phakathi kwabathengi. Oku kwandisa ukuthengiswa kweemveliso. Ukhuphiswano lweemveliso zeelebhile zabucala luya kuba luncinci kuyo nayiphi na ivenkile yokuthengisa. Oku kusebenza ngokufanelekileyo. luncedo kuyo yonke into.
2. Ukusebenza kakuhle kweendleko- Ezi mveliso zileyibhile zabucala zigcina kwintengiso. Ekubeni abathengisi bebeka umyalelo ngobuninzi, ixabiso lemveliso kunye neendleko zokusebenza zincinci. Lilonke, ileyibhile yabucala lukhetho olungabizi kakhulu.
3. Ukunyaniseka kwegama elingcono- Umba ophambili ligama elimiselweyo labathengisi. Aba bathengisi bongeza iimveliso zeeleyibhile zabucala ngaphezulu kwegama labo ukuze babe yindawo yokuya kuyo yonke imfuno. Iimveliso zeelebhile zobuqu ziqinisekisa umgangatho ngohlobo ngalunye lweenkcukacha. Oku kuphumelela abathengi kwaye bakhetha ezi mveliso kwakhona kwaye kwakhona.
Izizathu zokuba kutheni kufuneka ucinge ngokubhala iileyibheli zabucala kwiimveliso zakho zobuhle
1. Uphethe eyakho ibhrendi eyodwa-
Nangona unikezela ngethemba lakho kwinkampani yomntu wesithathu ukuba inike ezona zithambiso zibalaseleyo zabucala, ziya kupakishwa kwaye zithengiswe phantsi kwegama lebhrendi yakho. Oku kuthetha ukuba ungalibiza ibhrendi yakho nangayiphi na indlela oyifunayo. Unokwenza i-aesthetics ibe yeyakho kwaye uyivumele ibonise iinjongo zakho. Kodwa eyona nto ibalulekileyo ngokuba nebrand yakho kukuba ungagqama kwishishini lobuhle. Qinisekisa ukuba ibhrendi yakho yodwa kwisithembiso sayo kwaye inikezela ngokukunceda ukwahlula kwezinye iibrendi zokuthambisa kwindawo yakho. Inceda ukuqhuba ukunyaniseka kunye nokuthengisa ngexesha. Ke, xa ucinga ngebrand yakho kunye nento ebonelela ngayo abathengi babeyila kunye novavanyo njengoko ufuna. Ekugqibeleni, nguwe kuphela oya kuba negunya lokuthengisa izinto zakho. Ukuqinisekisa ukuba alukho olunye uhlobo oluthengisa nantoni na efanayo kwaye lutyumze ukhuphiswano, unokufumana iifomyula zakho ezinelungelo elilodwa lomenzi wechiza.
2.Uya kusebenza neqela leengcali ukwenza uphando kunye nophuhliso kuwe-
Xa usebenza nenkampani yabucala yelebhile, unokuqiniseka ukuba uqulunqo lwemveliso yakho luya kuba kumgangatho ophezulu enkosi kwiqela elizinikeleyo, elibekekileyo, kunye ne-R&D entsha. Useza kuba noxanduva lokukhetha izithako zefomula. Uthatha isigqibo sokuba kufuneka uzive njani eluswini lomthengi okanye iinwele. Uya kugqiba ukuba ivumba kunye nezinye izinto. Nangona kunjalo, unokufumana eyona fomyula ikhuselekileyo, ikumgangatho ophezulu ngokusebenza neqela leengcali. La mashishini ngokuqhelekileyo agxile kudidi oluthile lwemveliso okanye kwi-niche yemarike. Iqela linezona njineli zobuhle kuphela kunye nabaphandi abanamava eminyaka emininzi kushishino lobuhle. Ngenxa yoku, unokulindela kuphela ezona zithambiso zibalaseleyo zabucala.
3. Unokufumana ubuchule obuyilayo njengoko ufuna ngokwenziwa-
Amathuba kukuba awuyiyo injineli ngokwakho. Usenako ukufowunela izithonga xa kufikwa kwizithako zeemveliso zakho zobuhle. Ukwenza izithako zakho zibe nguwe wongeza ukwahluka kophawu lwakho. Unokuzimisa njengophawu lweenwele olusebenzisa icaffeine kwisicatshulwa sekofu yeArabica ukukhuthaza ukukhula kweenwele.
4. Unayo yonke into oyithethayo kwipakethe-
Iinkampani ezininzi zigunyazisa amagcisa kunye nezitudiyo zoyilo ezibizayo ukuba zikhuphe uphawu lwazo ukusuka kwilogo yazo ukuya kwimibala yesiginitsha kunye neziboniso zemidiya yoluntu. Kodwa ukusebenza nomvelisi kukuvumela ukuba usebenze neqela lezobugcisa. Iya kuba yeyona inokuyila eyona nto intle yeleyibhile yabucala ebeke amehlo kuyo. Ubugcisa kunye noyilo zezinye zeenkonzo ezibonelelwa zizithambiso ezininzi zabucala. Ngaphandle kokuveliswa kwezithambiso zakho. Isithembiso sophawu lwakho kunye nombono ogqwesileyo weshishini uya kubonakaliswa kuyo yonke into entle yombutho wakho. Xa umgca wakho wobuhle ufakwa kwimveliso, i-packagia egunyazisiweyo ukuze ibe nenkangeleko yophawu lwakho olugunyazisiweyo. Uya kufumana ukukhetha ukuba ukupakishwa kwakho kuya kujongeka njani ngokuhambelana negama lakho kwaye kuya kuba lula kubathengi.
5. Ungavelisa iimveliso zakho ngobuninzi-
Xa uluhlobo oluthile kwizinga elincinci, kunzima ukugcina usenza iimveliso ezininzi. Akukho lula ukubhukisha indawo yokugcina okanye umgca wemveliso kumzi-mveliso ukuba awunazo izixhobo kunye nabafowunelwa okwangoku kwaye ungathembela kwindawo yakho ekhaya xa kufuneka ukhuphe iibhetshi ezinkulu zeemveliso zakho. Ukuxhomekeka kwinkampani yelebhile yabucala ukuvelisa iimveliso zakho zobuhle kubi kakhulu xa ufuna ukuba ziveliswe ngobuninzi. Iinkampani ezininzi zeelebhile zabucala zinezityalo zazo zokwenza ezixhotyiselwe ukwenza iibhetshi zeempahla zakho. Oku kuthetha ukuba akusayi kufuneka ubila i-inventri yakho. Uninzi lwabavelisi beelebhile zabucala banika izaphulelo ezothusayo ukuba ukhetha iimveliso zakho kumlinganiselo omkhulu. Yenye indlela elumkileyo yokugcina imali ngelixa ungaze uphelelwe sisitokhwe.
6. Fumana isiqinisekiso solawulo lomgangatho kwiifektri-
Ngenkampani eyaziwayo yokuleyibhela yabucala iqinisekisa ukuba iimveliso ziya kuveliswa kuphela kwiindawo zokugcina iimpahla ezivunywe yi-FDA. Unokuqiniseka ukuba iinjineli ezichubekileyo kunye nabasebenzi bolawulo lomgangatho baya kuba bekhona njengoko umgca wakho wezithambiso uphuhliswa. Imveliso yonke ilandela umgaqo-nkqubo ongqongqo wokulawula umgangatho kwaye oku kuqinisekisa ukuba yonke isampuli enye ethunyelwe kuwe kunye nebhotile ethengwe ngabathengi ihlangabezana nemigangatho ephezulu. Ibhetshi nganye yeemveliso ivavanywa ngokuhambelana, izifundo zebhayoloji, kunye nolunye uhlolo lokhuseleko. Ngale nto wena unoxolo lwengqondo apho iimveliso zakho ziphakathi kwezona zilungileyo, zikhuselekileyo, ezona zihombiso zikumgangatho ophezulu weleyibhile yabucala ezinokunikezela.
7. Wenza inzuzo enkulu kunaxa uthengisa iimveliso zolunye uhlobo-
Ukuqhuba ishishini kukutshixa iingeniso zakho kunye nokuba nekamva elikhuselekileyo. Xa usebenza ngeleyibhile yabucala ukwenza iimpahla ezizodwa phantsi kophawu lwakho lobunikazi, ulichaza ixabiso lakho. Lahluke kakhulu ekuthengiseni kwakhona izinto zabanye abantu. Kwezi meko, ufumana izimonyo ezindilisekileyo. Ukuodola iimpahla ukusuka kolunye uphawu ukuze uphinde uthengise kuhlala kubiza kakhulu kunokuvelisa iimpahla zakho kunye nokuseta amaxabiso akho. Oku kungenxa yokuba uhlawulela kuphela uphando kunye nokwenziwa kweqabane lakho leleyibhile yabucala, hayi ukusetyenziswa kophawu olwahlukileyo. Kwaye ngenxa yoku, uthatha imali eninzi ekhaya kunokuba ubuya kuthengisa kwakhona iimveliso zobuhle ezivela kwiibhrendi ezinkulu.
8. Kuya kuba lula ukwandisa iimveliso ezininzi-
Xa ukubudlelwane obuluqilima nomenzi weleyibhile yabucala kwaye useke iitrasti ezininzi, kuya kuba lula kakhulu ukukhulisa ishishini lakho libe kweminye imigca yemveliso ngenye imini. Nje ukuba ibhrendi yakho encinci ibe ligama lekhaya elinabathengi abaninzi, unokwandisa kwezinye izibonelelo zobuhle. Oku kunokuba ziimveliso zokhathalelo lweenwele, izincedisi, njl. ngentsebenziswano enye, unokuthwala izithambiso ezingakumbi nangakumbi zeleyibhile yabucala ukubiza eyakho. Ke xa sele usebenza nenkampani yabucala yokuleyibhela, akuyi kufuneka ujonge iziko elahlukileyo ukwenza iimveliso ezingakumbi. Unobudlelwane obuqinileyo kunye neqabane lakho. Oku kukuvumela ukwanda okungenaxinzelelo xa uphawu lwakho lulungile.
9. Iimveliso zakho ziyakwazi ukuziqhelanisa nohlengahlengiso kunye nokutshintsha ngokukhawuleza-
Uya kuba uqhuba ishishini elincinci kwaye unxibelelane ngokusondeleyo nenkampani yakho yelebhile yabucala, ke kulula kakhulu ukuhlengahlengisa iimveliso zakho ngokwempendulo yabathengi. Ikunika ithuba lokuba uphendule ngakumbi kwinto ethethwa ngabathengi bakho. Uya kufunda ngokukhawuleza into abafuna ukuyibona ngokulandelayo kwinkampani yakho. Iinkampani ezinkulu zithatha kakhulu ukwenza izigqibo malunga nokutshintsha ifomula yazo. Ukutshintsha ukupakishwa kuthatha ixesha elide kodwa ngenyathelo lakho elikhawulezayo kunye neqela lelebhile elizinikeleyo elizimisele ukulandela umyalelo wakho, unokuhlalutya ingxelo yabathengi kwaye uhlengahlengise uyilo lwemveliso yakho kwiimfuno zabo pronto.
10 Uya kuba nexesha elingakumbi ezandleni zakho kwizinto ofuna ukuzenza-
Olu lolona ncedo lubalulekileyo lokuleyibhela ishishini lakho lobuhle. Esikhundleni sokujikeleza njengenkukhu engenantloko ezama ukwenza yonke into ngokwakho, ukusebenza kunye neqela lelebula yangasese kukunika ithuba lokuphumla kwaye uhlale phantsi. Xa ufunda ukuthemba umthombo womntu wesithathu ukuba unike ezona zithambiso zibalaseleyo zabucala eziboniweyo, unokujolisa kwimiba yeshishini lakho onomdla kwaye ikukhuthaze. Kuthetha ukuba unokushiya umsebenzi wobugcisa kwiingcali kwaye ujabulele izinto ezimnandi ezifana nokucwangcisa iminyhadala ye-PR, ukuvala izivumelwano kunye nabasasazi abaphezulu belizwe, kunye nokusebenza kunye nemidiya yoluntu ukubandakanya abathengi bakho abathembekileyo.
Isiphelo Ukuleyibhela kwangasese umgca wobuhle bephupha lakho akukho lula kwaye kulula. Ikwasenza imimangaliso ekwandiseni inkampani yakho. Litikiti lakho lokugqabhuka ukusuka kuhlobo oluncinci, lwendawo uye kwigama lekhaya. oku kwenzeka ngakumbi xa usaqala kwishishini. Ukwenza imveliso enye, enengeniso kunokusebenza njengenyathelo lokuqala ekwandiseni umgca wakho ube yibrendi yokuphila. Unokuthatha ithuba lokukwazi ukuthengisa umgca wokhathalelo lwesikhumba wabucala kwimarike ethile kwaye uwusebenzise ekudalweni kweemveliso ezahlukeneyo, iminyhadala kunye neenkonzo. Unokusebenza kwelinye icala ngokongeza umgca we-skincare kubukho be-intanethi osele uyile.
