Ngaphaya kobuhle: Iindlela ezi-5 eziphambili zoKhathalelo loMntu siqu ezibumba u-2026

Iziko lophando i-AAK lisanda kukhupha ingxelo yalo yendlela ethandwayo ka-2026, ethi “Ixesha Elitsha Lempilo-ntle, Ubuchwepheshe kunye Nobunyani.” Ingxelo ityhila ukuba ishishini lokhathalelo lomntu liyayeka ukufuna ukuba “mhle” kwaye ngokusesikweni lingena kwixesha elinemilinganiselo emininzi elichazwa yiMpilo -ntle × Ubuchwepheshe × Ixabiso Leemvakalelo.

Icandelo 01: Impilo-ntle njengoMhlobiso omtsha woLondolozo lweLusu

Ngokwengxelo, ingqiqo yemarike yeshishini lokhathalelo lolusu iyatshintsha ngo-2026. Abathengi abasafuni nje kuphela ukuphuculwa kwezimonyo zangaphandle; babeka phambili ukhathalelo lolusu olukhuthaza "impilo yangaphakathi."

Olu tshintsho lubonakala ekuphuculweni kolwakhiwo lwedatha yemfuno yabathengi. Inani elikhulayo leemveliso liphuhliswa malunga nokuhlaziywa kweeseli, ukulungiswa kwemiqobo, kunye nokulinganisela ii-microbiome. E-China—imarike enkulu yezithambiso zehlabathi —imarike yokhathalelo lolusu lwe-microbiome sele idlule kwi-10.5 yeebhiliyoni zeerandi zeerandi, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) lama-26%.

Ukusetyenziswa kwezithako ezinobuhlobo ne-microbiome kuyakhula ukusuka ekunyamekeleni ubuso ukuya ekunyamekeleni intloko, umlomo, kunye nomzimba, okudala inkqubo yendalo edibanisa iimeko ezahlukeneyo. Okuphawulekayo kukuba, imvume ye-FDA ka-2025 yebhaktiriya yokuqala eyenziwe ngobunjineli ukunyanga i-atopic dermatitis iphawula inqanaba lesayensi ukusuka kunyango "lwezinto zokuthambisa" ukuya "lwamayeza", inyanzela umbono wabathengi "ngempilo yolusu" ukusuka kunyango oluphezulu ukuya kwibhalansi yendalo.

Ingxelo ilumkisa ukuba iimpawu ezihlala zibambeke kwiingxelo ezingacacanga "zenkangeleko yokuzilungisa" okanye "ukuziva kwesikhumba" ziya kuba nzima ukukhuphisana ngo-2026. Ukhuphiswano oluphambili lwexesha elizayo luxhomekeke ekudibaniseni iimveliso kwisakhelo sempilo-ntle epheleleyo , ukuphucula ixabiso eliphambili ukusuka "ekulungiseni iingxaki" ukuya "ekuphuculeni amandla."

Icandelo 02: Ixesha Lokhathalelo Lolusu Olulungiselelwe Ngokwe-AI

Idatha ibonisa ukuba iimveliso ezithengiswa kakhulu ziphuma ngokukhawuleza eqongeni, ngelixa iimveliso ezikumgangatho ophezulu nezisebenza kakuhle zisanda. Unyaka ka-2026 uza kuphawula "uNyaka wokuQala woBuqu." Itekhnoloji ye-AI, eyakhula ngo-2025, itshintshe ukusuka kwingcamango ukuya ekuphunyezweni kwemizi-mveliso, yaba sisiseko esiphambili sophando nophuhliso lwesizukulwana esilandelayo.

KwiDiagnostics: "Ukuxhasa Amava Obuchwephesha"

I-Haut.AI (e-Estonia): Itekhnoloji yabo ye-SkinGPT ivumela abasebenzisi ukuba bafake i-selfie ukuze bafumane "ulwazi lwesikhumba olusemgangathweni." Oku kuvumela abathengi ukuba balingise iziphumo zexesha elide zeemveliso kwaye babone umonakalo onokubakho ngenxa yongcoliseko kunye nemitha ye-UV.

I-PanDerm (i-AI yoNyango): Ngokufunda kwimifanekiso yolusu yokwenyani ezizigidi ezi-2.1, ukuchaneka kwayo kokuxilonga (amanqaku aphezulu kwi-1 angama-3.6/4.0) kudlule okoogqirha babantu abangenalo uncedo lwe-AI (2.9/4.0), bebonelela ngovavanyo lobuchwephesha ekhaya.

KwiFomuli Yesiko: Ukuphula "Imveliso Esemgangathweni"

ICosmax (eKorea): Imodeli yabo yokuqikelela ivumba le-AI ivelisa iifomyula zevumba ezikhethekileyo kwimizuzwana emi-3 ngokusekelwe kwindlela umntu aphila ngayo, izinto azikhethayo ngokweemvakalelo zakhe, kunye neempawu zolusu lwakhe.

I-Shiseido: Inkqubo yabo yokuvavanya ulusu eyenziwe ngokwezifiso i-AI ihlalutya uhlobo lolusu, i-microbiome yesikhumba sentloko, idatha yokulala, kunye nee-biomarkers ukuvelisa iifomyula ezizodwa. Izixhobo ze-IoT ezifana nezibuko ezikrelekrele kunye nezinzwa ezinxitywayo emva koko zilandelela imeko yolusu ngexesha langempela ukuze zilungise umlinganiselo wezithako ngokuguquguqukayo.

Icandelo 03: Ukubandakanywa, Ubunyani Bobuhle, kunye nokwandiswa kweDemografi

Ama-78% abathengi beGen Z babeka phambili iimpawu ezigxile ekubandakanyekeni , ngelixa iimpawu ezingenazo iindlela ezahlukeneyo zokuguquguquka zijongene nomngcipheko wama-40% wokungafunwa ngabasebenzisi. Ngowama-2026, ukubandakanywa kube "yimfuneko esisiseko."

Abathengi abasamkeli nkcazelo inye yobuhle. Imfuno yokuzilungisa esisiseko yemibala yolusu olumnyama ikhule ngama-42% ngonyaka, imakethi yokhathalelo lweenwele ezithambileyo/ezigobileyo idlule kwi-8.9 yeebhiliyoni zeerandi, kwaye ukunakekelwa kwesikhumba okubuthathaka kugcina izinga lokukhula eliphezulu lama-31%.

Ukwanda kwemarike yokhathalelo lwamadoda kuphawuleka kakhulu. Imarike yokhathalelo lwamadoda kwihlabathi liphela kulindeleke ukuba ifikelele kwi-$238 yeebhiliyoni ngo-2026 (i-CAGR ye-11.2%). Iimpawu zisabela kwisayensi yobungcali, zijongana nomahluko kwisakhiwo njengokuveliswa kwe-sebum ephezulu (iphindwe kabini ukuya kathathu kunabasetyhini) kunye ne-stratum corneum etyebileyo ngokusebenzisa imigca "yokhathalelo oluchanekileyo ngokwesini".

Ngaphezu koko, ukuthengisa kuyatshintsha ukusuka "kwi-filter aesthetics" ukuya "kwi-texture yokwenyani." Ngaphezulu kwama-65% abathengi bayawathemba amabhrendi abonisa ulusu lokwenyani. Iinkampani ezifana ne-L'Oréal kunye ne-Curél ziqalise amaphulo "angalungiswanga" aquka abasebenzisi bokwenyani abaneminyaka eyahlukeneyo, beqinisa ingcamango yokuba ubuhle buquka imigca emincinci kunye namabala. Imfuno ephambili iguquke ukusuka "ekubukekeni ndimhle" ukuya "ekubeni ndimhle mna."

Icandelo 04: Uphuhliso lobuhle obucocekileyo

IClean Beauty itshintshe ukusuka kwindlela yokuzikhethela ukuya kumqobo wokungena kwimarike. Ngo-2026, ukuba nje "indalo, ikhuselekile, kwaye inobuhlobo nendalo" akwanelanga. Ama-82% abathengi baphanda ngenkuthalo imithombo yezithako, kwaye ama-73% afuna ukuqinisekiswa kozinzo endaweni yezithembiso "eziluhlaza" ezingacacanga.

Iimpawu kufuneka zinike ubungqina obunokulinganiswa:

I-Kiehl's: “Iqonga labo lokulandelela izithako” livumela abathengi ukuba baskene iikhowudi ze-QR ukuze babone iindawo zokulima, amaxesha okuvuna, kunye neengxelo zelebhu.

Iinkampani zase-Estée Lauder: Zipapashe idatha ye-carbon footprint kwiimpawu zazo, zibophelela kwi-100% yokupakisha enokusetyenziswa kwakhona okanye enokusetyenziswa kwakhona ngo-2026.

I-Lush: Basebenzisa i-Third-party Life Cycle Assessments (LCA) ukutyhila idatha yempembelelo yokusingqongileyo ukusuka ekukhutshweni kwezinto eziluhlaza ukuya ekulahlweni.

Ingxelo ithi kwimarike apho “wonke umntu esithi unobuhlobo nokusingqongileyo,” ziimpawu kuphela ezinekhonkco lokubonelela elicacileyo, idatha eqinisekisiweyo, kunye neenjongo ezilinganisiweyo eziya kuphumelela.

Icandelo 05: Ixabiso leemvakalelo

Unyaka ka-2026 uza kuba ngunyaka " Ukhathalelo Lweemvakalelo " olungena kuwo wonke umntu. Imida yokhathalelo lolusu ifikelela kwizithethe "zokuphiliswa kwengqondo nomzimba". Ama-68% abathengi bazimisele ukuhlawula iprimiyamu yeemveliso ezithomalalisa iimvakalelo zabo.

I-Neurocosmetics yeyona nto iphambili apha. Ezi mveliso zigxile kunxibelelwano lwe-"Skin-Nerve-Emotion", zisebenzisa izithako ezithile ukulawula ii-neurotransmitters ukuze zibe nefuthe eliphindwe kabini "lokhathalelo lwendawo yokuhlala + intuthuzelo yangaphakathi yeemvakalelo."

Umgca kaShiseido othi “Senses”: Uqulethe iGABA, eboniswa yidatha yeklinikhi ukuba inokunciphisa amanqanaba ehomoni yoxinzelelo lolusu ngama-23% ngelixa inciphisa ixhala.

I-Atelier Cologne: I- "Emotional Fragrance Care" yabo isebenzisa iioyile ezibalulekileyo ezifana ne-lavender kunye ne-bergamot ezisabela ngokweekhemikhali xa zidibene nolusu ukuze zinike amava "okhathalelo lolusu kunye ne-aromatherapy" ngaxeshanye.

Abathengi bafuna amava emihla ngemihla abenza bakwazi ukuthomalalisa isantya sabo baze baphinde badibane nabo. Ukhathalelo lolusu lutshintsha ukusuka ekubeni “ngumsebenzi” ukuya ekubeni “sisiko lokuphilisa,” lunceda abathengi bafumane amaxesha oxolo kwihlabathi elikhawulezayo.