IiNdlela ezi-5 zokuza kuzo zonke ii-Wholesale Makeup Brands kwiWebhu

Ishishini lobuhle likhula mihla le kwaye akukaze kubekho xesha lingcono lokuqala ishishini lokuzihombisa. Abathengisi abavela kwihlabathi liphela baguqukela kwihlabathi ledijithali ukuze bakhe iimpawu zabo zobuhle phezu kwezabo. Apha ngezantsi zezinye zeziseko zomzi-mveliso wobuhle abanokuthi balandele oosomashishini ukuze baqalise ishishini lokuzihombisa.

Kutheni uthengisa makeup kwi-intanethi?

Imizi-mveliso emininzi iphinde yaphila emva kokuphathwa kakubi nokungaqiniseki ebejongene nayo ngaphambili. Ishishini lobuhle alenzanga kuphela ukubuya, kodwa liqhubela phambili ngesantya esibalulekileyo. Eli shishini likhule ukusuka kwi-483 yeebhiliyoni zeedola ukuya kwi-511 yeebhiliyoni zeedola kulo nyaka uphelileyo. Ishishini kulindeleke ukuba likhule ukuya kwi-784.6 yeebhiliyoni zeedola ngonyaka ka-2027. Oku kukhula kunika amathuba oosomashishini abanomdla abafuna ukuqala ukuthengisa. brand makeup kwihoseyile. Ukufikeleleka kwehlabathi ledijithali kwenza kube lula kakhulu kunangaphambili ukungena kwisenzo. Iiplatifti ze-eCommerce ezityebileyo ze-B2B zenza kube lula ukufikelela kubathengi abavela kwihlabathi liphela.

iimveliso zentengiso epheleleyo

Ngezantsi ngamanyathelo ambalwa aya kunceda ekuthengiseni i-makeup kwi-intanethi

Ukuqala ngeshishini elithengiswayo kwishishini le-makeup, ixesha elifanelekileyo kunye nocwangciso luyafuneka. Xa usenza utyando olunamalungu amaninzi ashukumayo, kubalulekile ukwakha isiseko esiluqilima. La manyathelo angezantsi ngawoosomashishini abanokuwalandela ukuze baqalise ishishini lokuzihombisa.

  1. Funda ishishini lokwenza izimonyo- Phambi kokuba uthathe nasiphi na isigqibo okanye inyathelo lokuqala ishishini lakho lokwenza izinto kwi-intanethi, luluvo olulungileyo ukuqhelana neshishini lobuhle. Kufuneka uqhathanise iibrendi ezidumileyo kwindawo yobuhle. Chonga into ebonakala ngathi iyasebenza kwaye yintoni engasebenzi. Khangela iintsilelo onokuzizalisa.
  2. Chonga abaphulaphuli bakho- Xa ugqibile ngophando oluthile kwaye uphuhlise ukuqonda okungcono kumzi mveliso wokwenza izinto ezithengiswayo, lixesha lokuba ungene emsebenzini. Inyathelo elilandelayo kukuchonga abaphulaphuli ojolise kubo. Njengomthengisi, uya kuthengisa kubathengisi be-makeup. Aba bathengisi nangona kunjalo abacaci ngokwaneleyo njengoko kukho iintlobo ezininzi zabathengisi.

Nantsi imibuzo embalwa omele uzibuze yona njengoko ugqiba ukuba ngubani ojolise kwimarike yakho. 

  • Loluphi uhlobo lomthengi alusebenzisayo umthengi wakho ofanelekileyo?
  • Ngaba kufuneka ujolise kubathengisi abaphezulu, iivenkile zebhajethi, okanye kwenye indawo phakathi?
  • Ngowuphi ummandla wejografi oza kukhonza?
  • Ngaba uya kuthengisa kubathengisi be-eCommerce okanye abathengisi ngevenkile yezitena kunye nodaka?
  • Iyakuba yintoni isayizi yeenkampani ongathanda ukuzithengisa?
  • Ngaba unomdla ekuthengiseni ii-salon, iivenkile zokutyela, okanye abanye abathengisi abafana nabo?

Ukuqonda ukuba ufuna ukuthengisela bani kwaye ngubani oza kunika inzuzo kwisithembiso sakho kuya kunceda njengoko usakha ishishini lakho lokuthambisa. Uninzi lwezigqibo ozenzayo ziqhubela phambili zonke zibophe umva ukuba ngubani imarike yakho ye-niche.

  1. Khetha iimveliso oza kuzithengisa- Njengoko unombono ongcono wabaphulaphuli ekujoliswe kubo ukuza kuthi ga ngoku ofuna ukubakhonza, lixesha elichanekileyo lokukhetha ukuba zeziphi iimveliso oya kuzinikezela. Kukho iindlela ezahlukeneyo ezithathwa ngumthengisi ukukhetha imveliso abaza kuyithengisa. Abanye bathanda into ethile, kwaye abanye banomdla kuphela kwizinto ezibonakalise ukuba zinengeniso. Iimveliso eziphezulu zokuzihombisa ziyi-blush elulwelo, i-lipstick yolwelo, i-lip gloss, izithunzi zamehlo ezikhazimlayo, imivimbo yobuxoki ye-mink, kunye nemivimbo yobuxoki esekwe kwisityalo. Iimveliso zeskincare kunye neziqholo nazo ziwela kwicandelo lobuhle kwaye zibonelela ngezinto ezininzi ezinokubakho.

Yintoni enomdla malunga neshishini lokuthambisa kukuba kukho iintlobo ezininzi zeemveliso kunye nokwahluka kweemveliso onokukhetha kuzo. Umzekelo, ukuba ufuna ukuthengisa i-lipstick, ungayaphula le mveliso ngo-

  • Umgangatho- ubunewunewu, ivenkile yeziyobisi, embindini wendlela
  • I-Type-matte, ikhrimu, ikhrayoni elulwelo, imenyezelayo, isinyithi
  • Ukwahluka kombala- iqoqo elisisiseko, uluhlu olupheleleyo lwemibala esisiseko, ukungathathi hlangothi
  • I-Specialty- theatre, iFX ekhethekileyo, ingenamanzi, ihlala ixesha elide
  • Izithako- eziphilayo, isityalo-based, chemical-based, vegan, inkohlakalo-free

Oku akuqali nokungena kwiziqholo zomlomo, iintambo zomlomo, iiserum zomlomo, kunye nezinye iimveliso zemilebe. Ngumbono olungileyo kakhulu ukuqala encinci ngemveliso enye okanye uluhlu oluncinci lweemveliso. Ukwenza ngokukhawuleza kakhulu kunokuba nzima. Ungabandakanya iimveliso ezintsha ezantsi kwendlela njengoko ukhula kwaye ukhulisa ishishini lakho.

  1. Fumana umthengisi- Ufuna umthengisi ngaphandle kokuba uvelisa iimveliso zakho endlwini. Konke okufuneka ukwenze kukungenisa imveliso oyikhangelayo kwibar yokukhangela phezulu kwiphepha. Nje ukuba iziphumo zivele, ungazihluza ukuze ucuthe uphendlo lwakho. Ungahluza ngakumbi iziphumo ngokusekelwe kuhlobo lomthengisi, uhlobo lwemveliso, ubungakanani beodolo encinci, uluhlu lwamaxabiso, kunye nokunye. Ungafikelela kubaboneleli abohlukeneyo ukuze ufunde ngakumbi malunga namaxabiso, iinkqubo zokuzalisekisa, kunye nokunye. Sicebisa ukuba sicele iisampulu zeemveliso ezivela kubasasazi abohlukeneyo kwaye sithathele ingqalelo izibonelelo ezahlukeneyo ngaphambi kokuba wenze isigqibo sokugqibela.
  • Enye indlela yokufumana umthengisi kukuthumela kwisicelo seqonga leekowuteshini. Oku kukuvumela ukuba wenze iposti echaza ukuba loluphi uhlobo lweemveliso zokuthambisa ozifunayo ukuze ababoneleli abafanelekileyo bakwazi ukufikelela kwikowuti. Unokongeza iinkcukacha malunga nemveliso oyikhangelayo, uhlobo lokukhangela, ubungakanani obufunekayo, uhlahlo lwabiwo-mali lwakho, kunye nokunye. Oku kubonakala kubaboneleli abasebenzayo abangaphezu kwe-175000. Ufumana iikowuti ezahlukeneyo kwaye uthelekise unikezelo ukuze ujonge umdlalo ogqibeleleyo.
  1. Khangela indawo yokugcina impahla- Indawo yokugcina impahla ibaluleke kakhulu ekuqaliseni uhlobo lwentengiso yezithambiso. Kubalulekile ukukhangela indawo ebekwe embindini wengingqi oceba ukuyisebenzela kwaye inkulu ngokwaneleyo kwimisebenzi yakho yokuqalisa. Unokuya kukhetho lwerenti okanye uthenge indawo yokugcina impahla, ngokuxhomekeke kwiimfuno kunye nezibonelelo. Abathengisi abaninzi baqala ngokurenta ngakumbi ukuba banezicwangciso zokukhulisa ishishini labo kwixesha elizayo elingekude.
  2. Gqiba ngeenkcukacha zeshishini- Kukho iindawo ezininzi ezihambayo ezibandakanyekayo ekwakhiweni nasekusebenzeni ishishini lokuzihombisa. Oku kufuna ukucwangciswa kunye nolungiselelo oluninzi kwiindawo ezahlukeneyo zeshishini. Ezinye iinkcukacha ezithile ekufuneka uzikhathalele zezi zilandelayo-
  • Khetha kwaye ubhalise igama leshishini lakho
  • Fumana i-inshurensi
  • Qinisekisa ukuba izinikezelo zakho ziyahlangabezana nemimiselo ye-FDA
  • Sebenza kuhlahlo lwabiwo-mali lwakho
  • Qesha iqela
  • Sebenza kwi-brand, intengiso, kunye nentengiso
  • Sicebisa ukuba ubhale phantsi zonke izigqibo ozenzayo, ungajika la manqaku abe sisicwangciso soshishino. Olu hlobo lwamaxwebhu luyafuneka kwimeko apho umntu kufuneka athathe inkampani xa ungekho.
  1. Yenza iivenkile zangaphambili ze-intanethi- Nje ukuba zonke iinkcukacha zithathelwe ingqalelo, lixesha lokuba uqale ukwakha iivenkile zakho ze-intanethi. Abathengisi banokwenza ii-storefronts kwiiwebhusayithi ezizimeleyo okanye indawo yentengiso ye-eCommerce esekiweyo. Ngalunye lwezi khetho luza neengenelo ezizodwa kunye nezingeloncedo. Sicebisa ukwenza iivenkile zedijithali kuzo zombini ukuthatha ithuba lazo zonke izibonelelo ezinokubakho.
  2. Qala ukuthengisa- Nje ukuba ulufumene uluhlu lwakho lweempahla kwaye ivenkile yakho ye-intanethi igqityiwe, lixesha elifanelekileyo lokusungula ishishini lakho. Ngelixa amanye amashishini axhomekeke kwizixhobo zentengiso ye-eCommerce ukuvelisa izikhokelo kunye nokwenza ukuthengisa, kububulumko ukubandakanya iindlela ezahlukeneyo zokuthengisa. Ukuba uceba ukugcina izinto ngokupheleleyo kwi-intanethi, amaqonga eendaba ezentlalo anokukunceda kwinethiwekhi kunye nokunxibelelana nabathengi. I-Facebook, i-Instagram, i-LinkedIn, kunye nezinye iisayithi ngamanye amaqonga amahle okunxibelelana nabanye abachwephesha.

Iingcebiso zokukhulisa ishishini le-makeup kwi-intanethi elinengeniso

 Ukuqala ishishini yinto enye, kodwa ukulikhulisa libe yinto enenzuzo nenokwehla yenye into. Nazi ezinye iingcebiso zokwandisa impumelelo yakho kwishishini lakho le-makeup ye-intanethi.

  • Beka phambili inkonzo yabathengi- Inkonzo yabathengi kufuneka ihlale iphezulu ukusukela oko usungula ishishini lakho. Inkonzo yabathengi njengento ephambili ithetha ukufikeleleka kunye nokuhlalisa wonke umthengi omkhonzayo. Qiniseka ukuba unika abathengi bakho amandla okuvakalisa iingcinga kunye nezimvo zabo ngeenkonzo zakho kwaye usebenze nzima ukwenza onke amava abe mahle. Kukho ezinye iinzuzo zokubeka phambili inkonzo yabathengi. Okokuqala, kuya kukunceda ekugcineni abathengi. Kungabiza kakhulu ukwenza izikhokelo kunye nokukhwela abathengi abatsha. Ngoko ukuphuhlisa ubudlelwane bexesha elide kunye nabathengi kubalulekile. Kwakhona, enye yeendlela ezilungileyo zokubhengeza lilizwi lomlomo. Xa abathengi bonwabile, baya kudala i-buzz malunga neshishini lakho. Oku kuya kunceda ukuqhubeka nokuvelisa izikhokelo kunye nokwandisa abathengi bakho.
  • Sebenzisa ii-MOQs- Amaxabiso ehoseyile angaphantsi kunamaxabiso okuthengisa. Ukwenza intengiselwano ifaneleke kwaye yandise inzuzo yabo, abathengisi abaninzi babeka ubungakanani obuncinci beodolo endaweni. Kuya kufuneka ubambe amanani ukujonga ukuba i-MOQ isebenza ntoni kwishishini lakho. Yakuba ilungisiwe loo nto, sicebisa ukuba inyuswe ngama-20%. Unokuba bhetyebhetye ngolu hlobo xa uthetha-thethana nabo banokuba ngabathengi. Baya kuziva ngathi bafumana unyango olukhethekileyo kwaye abanaxhala lokungena kubomvu. Abanye abathengisi basebenzisa amaxabiso ahlanganisiweyo ukulungiselela abathengi abaneemfuno ezahlukeneyo. Njengokuthi, i-odolo ye-1-1000 yeeyunithi lixabiso elinye, i-odolo ye-1001-2000 yeeyunithi iya kunikwa ixabiso eliphantsi kancinci, kwaye i-odolo yeeyunithi ze-2001+ iya kuba yincinci kunenqanaba lesibini.
  • Qasha ngobulumko- Njengoko usakha iqela lakho, lumka ngelixa ukhetha umntu oza naye ebhodini. Qiniseka ukuba uqesha abantu abathembekileyo, nabathembekileyo. Njengoko udliwano-ndlebe nabaviwa, gcina ingqalelo yakho kwabo banombono ofanayo wenkonzo yabathengi njengawe. Khetha abantu abawuthandayo umsebenzi, kungakhathaliseki ukuba mkhulu okanye umncinci kangakanani umsebenzi. Gcina ukhumbule ukuba ikhonkco lomelele kuphela njengekhonkco elibuthathaka. Ingcamango efanayo iyasebenza kwiqela lakho.
  • Tyala kwisoftware yoluhlu- Yenye yee-hacks ezilungileyo zokulawula inkampani ye-makeup yehoseyile. Esi sixhobo siya kunceda ekongeni ixesha elininzi kunye nokungahoyi impazamo yomntu. Khetha uluhlu lwempahla oludityaniswa nendawo yentengiso ye-eCommerce okanye amanye amaqonga oshishino ukulungelelanisa imisebenzi yakho. Enye yezona zinto zibalaseleyo zesoftware zibandakanya iCin7, NetSuite, kunye neperile eqaqambileyo.
  • Hlala ungaguquguquki- Inkqubo yokuqalisa kwakhona kunye nokwakha ishishini lehoseyile inokuba yinde. Kufuneka uhlale ugxininise kwaye ungaguquguquki ukuba ufuna ukufezekisa iziphumo. Kuya kuthatha ixesha elithile ukwenza izinto ziphakame kwaye zisebenze, ke qiniseka ukuba uqhubeka nokubeka unyawo lwakho phambili. Nasemva kokuba ishishini lakho liphumile emhlabeni, qhubeka unikezela kwinqanaba elifanayo lothando kunye nomzamo. Sukuphulukana nomphunga xa ubona imali ingena, njengoko isesisiqalo nje.
  • Kufuneka ube nelogo eyodwa. Zonke iibrendi zehlabathi zinento enye efanayo kwaye ziilogo ezizodwa. I-Google, i-Samsung, i-Coca-cola, i-Pepsi, i-Nike, i-Starbucks, kunye nezinye iimpawu ezininzi zodumo lwehlabathi zichongwa ngeempawu zazo ezikhumbulekayo. Oku kubonisa ukubaluleka kweelogo zokukhuthaza ishishini. Kwinkampani yezithambiso, cinga ngokuba nelogo eyilwe ngokukodwa. Uyilo lwelogo olubalaseleyo kwisihlwele sabantu okhuphisana nabo luphawu olubonakalayo kubaphulaphuli bakho. Ilogo yakho iya kuthetha kakhulu malunga nokuba nesazisi sophawu lwakho. I-logo iya kubakho kuyo yonke indawo kwiintengiso zakho kunye nezicwangciso zentengiso. Yenza ilogo yezithambiso ekhumbulekayo efanele ukumela inkampani yakho kukhuphiswano lwentengiso.

Isiphelo- Abantu batsaleleka ngokwendalo kunikezelo olubahendayo. Njengaye, ukuba ishishini lakho lezithambiso libonelela ngentengiselwano elungileyo kwiimveliso zakho, baya kucinga ngokuthenga ezo zinto kwangoko ngaphambi kokuba unikezelo luphele. Ke, unokubarhwebesha ngezaphulelo ezinkulu kwiimveliso eziphambili zokuthambisa ukuze ubatsale ukuba bathenge. Cinga ngezivumelwano ezinikezelayo ezifana nokuthenga umntu afumane enye simahla okanye isipho sokuthenga into njalo njalo. Abathengisi basebenzisa ezi ndlela kwaye kufuneka ukhuthaze iimveliso zokuthambisa ngamandla ngezi ndlela.

 

 

 

Shiya iMpendulo

Idilesi yakho ye email aziyi kupapashwa. amasimi ezifunekayo ziphawulwa *

Qhagamshelana nathi