Mwina mumadziwa kale mawu oti "private label" ikafika pakugulitsa. Zolemba zapayekha ndizomwe zimagulitsidwa pansi pa dzina la ogulitsa, osati pansi pa dzina la kampani ngati Nike kapena Apple.
Ngati mukukonzekera kupanga mzere wa mankhwala a eyeshadow, muyenera kupeza a wopanga eyeshadow payekha. Koma kodi mumasankha bwanji yoyenera?
Wopanga zilembo zachinsinsi amatha kukuthandizani kupanga ndi kugulitsa zinthu zapamwamba popanda kuphunzira zambiri zaukadaulo wa momwe mungapangire.
Otsatsa palette ya eyeshadow payekha kupanga zinthu zamakampani ena omwe akufuna kugulitsa zinthu zawo zomwe zili ndi dzina lapadera lophatikizidwa. Wopanga amapanga fomula ndi kuyika kwazinthuzi ndikuzigulitsa ngati gawo la bizinesi yake yanthawi zonse. M'malo mwake, kampaniyo imalipira wopanga chindapusa chomwe adagwirizana ndikuwapatsa mwayi wopeza zidziwitso zonse zomwe angafune zokhudzana ndi mzere wawo wamalonda. Mwanjira imeneyi, amatha kugulitsa bwino patsamba lawo kapena kudzera munjira zina zogulitsira monga ogulitsa ndi ogulitsa omwe amatumiza mwachindunji kumalo osungiramo ogulitsa padziko lonse lapansi.
Zikafika pazodzikongoletsera zachinsinsi, pali zosankha zambiri. Mutha kugula chinthu chomwe chakonzeka kugulitsa kuchokera kwa ogulitsa kapena opanga, kapena mutha kupanga zomwe mwapanga kuyambira pachiyambi.
Ngati mwasankha kupanga chopanga chanu, mudzafuna kuwonetsetsa kuti mukusankha wopanga ma eyeshadow achinsinsi pa ntchitoyo. Nazi zinthu zochepa zomwe ziyenera kukhala patsogolo panu posankha wogulitsa palette ya eyeshadow:
Kodi mungakhale ndi fomula?
Chimodzi mwazinthu zofunika kwambiri pakusankha wopanga ma eyeshadow achinsinsi ndikuti mungakhale eni ake kapena ayi. Mukufuna kuwonetsetsa kuti akulolani kuti mukhale ndi chizindikiro, patent ndi kuteteza malonda anu ndi chizindikiro cholembetsedwa. Ngati apereka utumiki uwu, ndiye zabwino! Komabe, ngati sapereka, ndiye kuti pangakhale mavuto ena pambuyo pake panjira.
Chifukwa ngati mukupanga zinthu zogulitsa m'sitolo yanu ndipo wina amabwera ndikuzikopera, ndiye kuti kulimbikira konseko sikungakhale kwachabe. Munthu akangodziwa zomwe mukupanga komanso kuchuluka kwake, amayesa kuzikopera. Ndipo ngati ali ndi mwayi wogwiritsa ntchito fomula yanu, ndiye kuti atha kutero mwachangu komanso mosavuta.
Ambiri ogulitsa palette ya eyeshadow amakupatsirani fomula. Komabe, ena angakupatseni njira yoyambira ndikukulolani kuti musinthe mwanjira iliyonse. Ngati ndi choncho, ndiye kuti muyenera kumamatira fomula imodzi pamzere wanu wonse wazogulitsa. Izi zikutanthauza kuti ngati mukufuna kugulitsa mitundu yosiyanasiyana ya zinthu, ndiye kuti muyenera kuthana ndi opanga angapo.
Mtengo ndi nthawi:
Posankha yogulitsa eyeshadow palettes payekha labula wopanga, m'pofunikanso kuganizira mmene zingatengere mpaka amalize kupanga mankhwala anu. Makampani ena amakhala ndi nthawi yayitali yotsogolera pomwe ena amatha kuchita zinthu mwachangu kwambiri. Mutha kupezanso makampani ena omwe amapereka kuyitanitsa mwachangu ngati pakufunika!
Chimodzi mwazabwino kwambiri posankha ma palettes amtundu wamba wamaso ndikuchepetsa mtengo. Chifukwa ogulitsa PL sakugwira ntchito ndi mtundu uliwonse kapena ogulitsa mwachindunji, amatha kuthetsa ndalama zambiri zomwe zimagwirizanitsidwa ndi kupanga zomwe zikutanthauza kuti mitengo yotsika kwa makasitomala awo!
Chilembo chapadera chazithunzi zamaso chikhoza kukhala njira imodzi yotsika mtengo kwambiri yolowera pamalonda amalonda, koma sizitanthauza kuti amatsika mtengo! Onetsetsani kuti mukudziwa ndalama zomwe mungagwiritse ntchito popanga musanayambe kugula. Mwinanso mungafune kudziwa kuti zidzatenga nthawi yayitali bwanji kuti zolembera zanu zapamaso zachinsinsi zikhale zokonzeka mutayitanitsa (opanga ena amapereka nthawi yotumizira mwachangu kuposa ena).
Kodi zosakanizazo ndi zotetezeka?
Choyambirira chomwe muyenera kuganizira ndi chakuti ngati zosakaniza zomwe zili muzolemba zanu zapamaso ndizotetezeka kapena ayi. Ngati muyika zinthu izi pakhungu lanu, ndikofunikira kuti zikhale zotetezeka. Ndikofunikiranso kuwonetsetsa kuti zosakanizazo zasungidwa mwamakhalidwe komanso mokhazikika.
Opanga zodzikongoletsera zapayekha ayenera kutsatira malamulo a Food and Drug Administration's (FDA) okhudza chitetezo ndi mtundu. Izi zikuphatikiza kutsatira Njira Zabwino Zopangira Zinthu (GMPs), zomwe ndi malamulo opangira zinthu m'njira yowonetsetsa kuti zinthu zili zotetezeka komanso zogwira mtima. Ma GMP amaphimba chilichonse kuyambira pakusunga zosakaniza mpaka paukhondo ndi ukhondo pamalopo.
Kuphatikiza pa kufunsa za chitetezo cha zopangira zodzikongoletsera, muyenera kufunsanso za komwe zimachokera komanso momwe zidapangidwira. Yang'anani opanga omwe amagwiritsa ntchito magwero opanda nkhanza ngati kuli kotheka, kotero mutha kumva bwino pothandizira makampani omwe amalemekeza nyama ndi ulemu.
