M'zaka zaposachedwa, kuchokera kwa anyamata okongola kupita ku "amuna apamwamba aumunthu" otchuka pa intaneti mu July chaka chino, onse amasonyeza kuti amuna achi China amasamalira kwambiri kukongola.
Zatsopano zatsopano zimakhudzidwa pang'ono kuti amuna ambiri achi China akhala osakhutira ndi chisamaliro cha tsitsi, masewera olimbitsa thupi ndi kuvala mafashoni, ndipo anayamba kugwira ntchito mwakhama pa nkhope zawo, kapena ngakhale kuwononga ndalama zambiri.
Malinga ndi lipoti la 2021 lakugwiritsa ntchito kwa amuna pa intaneti lotulutsidwa ndi cbndata pa Okutobala 13, "projekiti ya nkhope" ya amuna ikupita patsogolo, ndipo "nthawi ina" yogwiritsa ntchito zodzoladzola yafika.
Lipotilo limapereka chidziwitso pakugwiritsa ntchito kwa amuna a Tanabata otulutsidwa ndi cbndata ndi Hupu. Zikuwonetsa kuti zodzoladzola ndi kasamalidwe ka tsitsi ndiye chinthu chachimuna chachiwiri pakuvala ndi kuvala. Kuchuluka kwa zopakapaka za amuna aku China pa intaneti kukukulirakulira chaka ndi chaka. Kuyambira chaka cha 2019, kuchuluka kwa anthu omwe amamwa komanso kuchuluka kwa ogula azibambo akuchulukirachulukira chaka ndi chaka.
Chifukwa chiyani amuna achi China amakonda kukongola kwambiri?
Zodzikongoletsera za amuna zakhala zogwiritsidwa ntchito kwambiri m'zaka zaposachedwa. Chomwe chinachititsa chidwi zatsopanozi ndikuti mnzanga wina wamkazi pa intaneti adalembapo pa tweet kuti, "Mnyamata wanga amadziwa zambiri za zodzoladzola kuposa ine, ndipo pali zodzikongoletsera zambiri kuposa ine, ndipo ndi aluso kuposa ine."
Kotero zikuwoneka kuti pamene chibwenzi chake chimakonda kukongola ndi kupanga bwino kuposa iye mwini, mlongo wake wamng'ono amayamba kukhala ndi nkhawa. Iye sangakhoze kuchita popanda kukongola.
Nanga n’chifukwa chiyani msika wa kukongola kwa amuna wakula mofulumira kwambiri m’zaka zaposachedwapa? Pankhani ya zinthu zatsopano, zitha kuwoneka kuchokera kuzinthu zitatu: kusiyanasiyana kwamagulu, kusintha kwa malingaliro a amuna omwe amamwa komanso zinthu zamsika.
Choyamba, malinga ndi momwe chilengedwe chimakhalira, anthu akuchulukana mosiyanasiyana, ndipo kuvomereza ndi kulolerana kwa mapangidwe a amuna kumapita patsogolo kwambiri.
Zaka zitatu kapena zinayi zapitazo, akazi ngakhalenso amuna anali kukondera ku zodzoladzola. Pa nthawi imeneyo, amuna ankangogwiritsa ntchito zinthu zofunika monga zotsukira nkhope ndi moisturizer, koma kusintha kwakukulu kwachitika zaka ziwiri kapena zitatu zapitazi.
Ndipotu, chofunika kwambiri n’chakuti anthu akukhala mosiyanasiyana. Pachisonkhezero cha lingaliro la kukongola koyamba m'zaka zaposachedwa, osati zofuna za amuna okha zawonjezeka, komanso abwenzi awo komanso ngakhale anthu onse ali ndi zofunikira zapamwamba za kukongola kwa amuna. Tinganene kuti chikondi cha amuna pa kukongola ndi zotsatira za kusinthika kosalekeza kwa kudzikonda ndi kukongola kwa chikhalidwe cha anthu.
Malinga ndi kafukufuku wam'mbuyomu wopangidwa ndi Weibo, mu 2015, 31% ya ogwiritsa ntchito "amatsutsa mwamphamvu" kugwiritsa ntchito zodzoladzola kwa amuna, pomwe 29% ya ogwiritsa ntchito adawonetsa kuti "amathandizidwa mwamphamvu". Pofika chaka cha 2018, chiwerengero cha ogwiritsa ntchito omwe "amathandizira mwamphamvu" chakwera kufika pa 60%, pamene chiwerengero cha ogwiritsa ntchito omwe "amatsutsa mwamphamvu" ndi osachepera 10%.
Pamene anthu sakondanso maonekedwe a amuna, kulolerana kwa zodzikongoletsera za amuna kumapitirirabe bwino, ndipo nthawi ya nkhope ya amuna ikuthetsa "kukondera".
Kachiwiri, lingaliro la mowa wa amuna likusintha ndipo ali okonzeka kulipira chifukwa cha maonekedwe awo.
M'mbuyomu, panali lingaliro la msika kuti mphamvu yogwiritsira ntchito amuna imayikidwa pamunsi mwa njira yogwiritsira ntchito mabanja, ndi mawu akuti "mphamvu yogwiritsira ntchito amuna si yabwino ngati agalu", koma tsopano izi zasintha.
Mwachitsanzo, kafukufuku wamsika wam'mbuyomu adawonetsa kuti ogwiritsa ntchito amuna amatsegula Taobao kasanu ndi kawiri patsiku, katatu kokha kuposa ogwiritsa ntchito azimayi. Chiwerengero cha amuna omwe amagwiritsa ntchito intaneti yam'manja ndichokwera kuposa cha azimayi. Amuna nthawi zambiri amawononga ndalama zambiri pamalonda amodzi kuposa akazi.
Chachitatu, zinthu zamsika monga malonda a e-commerce, kuwulutsa pompopompo ndi katundu, udzu wofiyira pa intaneti ndi zina zowongolera ndi kuyendetsa.
Pofuna kulimbikitsa chikondi cha amuna pa kukongola, zinthu zoyendetsera msika zathandizira kwambiri.
M'zaka zaposachedwa, makanema osiyanasiyana a pa TV ndi pa intaneti atchuka, akutsogoza mosawoneka bwino za zodzoladzola za amuna. Kukula kwa malonda a mafoni a pakompyuta, makamaka kuwonekera kwamitundu yatsopano yogulira monga malonda a e-commerce ndi kutumiza kwamoyo, mwachiwonekere kwachititsa kugulitsa zinthu zokongola za amuna.
