Kupitilira pa Zokongoletsa: Zinthu 5 Zapamwamba Zomwe Zimasintha Chisamaliro Chaumwini mu 2026

Bungwe lofufuza la AAK posachedwapa latulutsa lipoti lake la zomwe zachitika mu 2026, "Nthawi Yatsopano ya Ubwino, Ukadaulo ndi Kukhulupirika." Lipotilo likuwonetsa kuti makampani osamalira anthu akusiya kufunafuna "kukhala okongola" ndipo akulowa mwalamulo munthawi yamitundu yambiri yomwe imatanthauzidwa ndi Ubwino × Ukadaulo × Mtengo Wamaganizo.

Gawo 01: Ubwino Monga Chokongoletsera Chatsopano cha Khungu

Malinga ndi lipotilo, malingaliro amsika a makampani osamalira khungu akusintha mu 2026. Ogula sakufunanso zokongoletsa zakunja; akuika patsogolo chisamaliro cha khungu chomwe chimalimbikitsa "Thanzi lamkati."

Kusintha kumeneku kukuwonekera mukusintha kwa kapangidwe ka deta ya zomwe ogula akufuna. Chiwerengero chowonjezeka cha zinthu chikupangidwa mozungulira kukonzanso maselo, kukonza zotchinga, ndi kulinganiza bwino kwa microbiome. Mu China—sukulu yaikulu msika wa zodzoladzola wapadziko lonse—msika wa chisamaliro cha khungu cha microbiome wapitirira kale 10.5 biliyoni RMB, ndi kuchuluka kwa pachaka kwa compound annual growth rate (CAGR) ya 26%.

Kugwiritsa ntchito zosakaniza zomwe zimagwirizana ndi tizilombo toyambitsa matenda kukukulirakulira kuyambira pa chisamaliro cha nkhope mpaka kusamalira khungu, pakamwa, ndi thupi, zomwe zimapangitsa kuti pakhale njira zosiyanasiyana zosamalira khungu. Chochititsa chidwi n'chakuti, kuvomereza kwa FDA mu 2025 kwa mabakiteriya oyamba opangidwa kuti athetse matenda a atopic dermatitis kukuwonetsa kusintha kwa sayansi kuchoka pa chisamaliro cha "zodzoladzola" kupita ku chisamaliro cha "mankhwala", zomwe zikukankhira maganizo a ogula pa "thanzi la khungu" kuchokera pa chithandizo cha pamwamba mpaka pa chilengedwe.

Lipotilo likuchenjeza kuti makampani omwe akukhalabe m'nkhani zosazama za "mawonekedwe odzola" kapena "mawonekedwe a khungu" adzavutika kupikisana mu 2026. Mpikisano waukulu wamtsogolo uli pakuphatikizira zinthu mu dongosolo la thanzi lonse, kukweza mfundo yofunika kuchokera pa "kukonza mavuto" kupita ku "kuwonjezera mphamvu."

Gawo 02: Nthawi Yosamalira Khungu Lopangidwa ndi AI

Deta ikuwonetsa kuti zinthu zomwe zili pamsika waukulu zikutuluka mwachangu, pomwe zinthu zomwe zili ndi mphamvu zambiri zikukula. 2026 idzakhala "Chaka Choyambira cha Kusintha Makonda." Ukadaulo wa AI, womwe unayamba kukula mu 2025, wasintha kuchoka pa lingaliro kupita ku kukhazikitsa mafakitale, kukhala maziko ofunikira a kafukufuku ndi chitukuko cha m'badwo wotsatira.

Mu Diagnostics: "Kulimbikitsa Chikhalidwe Cha Anthu Ogwira Ntchito"

Haut.AI (Estonia): Ukadaulo wawo wa SkinGPT umalola ogwiritsa ntchito kuyika selfie kuti alandire "chidziwitso cha khungu chapamwamba." Izi zimathandiza ogula kutsanzira zotsatira za zinthu zomwe zagwiritsidwa ntchito kwa nthawi yayitali ndikuwona kuwonongeka komwe kungachitike chifukwa cha kuipitsidwa ndi kuwala kwa UV.

PanDerm (Chipatala cha Zamankhwala): Mwa kuphunzira kuchokera ku zithunzi zenizeni za khungu zokwana 2.1 miliyoni, kulondola kwake pozindikira matenda (Top-1 score ya 3.6/4.0) kwaposa kwa madokotala a anthu opanda thandizo la AI (2.9/4.0), kupereka mayeso aukadaulo kunyumba.

Mu Kupanga Kwapadera: Kuswa "Kupanga Kokhazikika"

Cosmax (Korea): Chitsanzo chawo cha AI cholosera za fungo la mamolekyulu chimapanga mafomula apadera a fungo m'masekondi atatu kutengera moyo wa wogwiritsa ntchito, zomwe amakonda, komanso mawonekedwe a khungu.

Shiseido: Pulogalamu yawo yoyeserera ya "AI Customized Skincare System" imasanthula mtundu wa khungu, microbiome ya scalp, deta ya tulo, ndi ma biomarker kuti apange mafomula apadera. Zipangizo za IoT monga magalasi anzeru ndi masensa ovalidwa kenako zimatsata momwe khungu lilili nthawi yeniyeni kuti zisinthe kuchuluka kwa zosakaniza.

Gawo 03: Kuphatikizidwa, Kukongola Koyenera, ndi Kuwonjezeka kwa Chiwerengero cha Anthu

78% ya ogula a Gen Z amaika patsogolo mitundu yomwe imayang'ana kwambiri kuphatikizika, pomwe makampani omwe alibe njira zosiyanasiyana zosinthira zinthu akukumana ndi chiopsezo cha 40% cha kuchotsedwa kwa ogwiritsa ntchito. Pofika chaka cha 2026, kuphatikiza anthu onse kwakhala "chofunikira chachikulu."

Ogula sakuvomerezanso tanthauzo limodzi la kukongola. Kufunika kwa zodzoladzola zoyambira zamitundu yakuda ya khungu kwakula ndi 42% pachaka, msika wosamalira tsitsi lokhala ndi mawonekedwe/lopotana wapitirira 8.9 biliyoni RMB, ndipo chisamaliro choteteza khungu chosavuta chikusunga chiwopsezo chachikulu cha kukula kwa 31%.

The kukulitsa msika wosamalira amuna Chofunika kwambiri. Msika wapadziko lonse wa chisamaliro cha amuna ukuyembekezeka kufika $238 biliyoni pofika chaka cha 2026 (CAGR ya 11.2%). Makampani akuyankha ndi sayansi yaukadaulo, kuthana ndi kusiyana kwa kapangidwe kake monga kupanga sebum yambiri (kuposa nthawi 2-3 kuposa akazi) ndi thicker stratum corneum kudzera mu "chisamaliro cholondola cha amuna ndi akazi".

Kuphatikiza apo, malonda akusintha kuchoka pa "kukongola kwa zosefera" kupita ku "Kapangidwe kake kenikweni." Oposa 65% ya ogula amakhulupirira makampani omwe ali ndi khungu lenileni. Makampani monga L'Oréal ndi Curél ayambitsa ma kampeni "osasinthidwa" okhala ndi ogwiritsa ntchito enieni azaka zosiyanasiyana, zomwe zikulimbitsa lingaliro lakuti kukongola kumaphatikizapo mizere ndi madontho abwino. Kufunikira kwakukulu kwasintha kuchoka pa "kuwoneka wokongola" kupita ku "kukhala ine ndekha wokongola."

Gawo 04: Kusintha kwa Kukongola Koyera

Clean Beauty yasintha kuchoka pa chizolowezi chosankha kupita ku cholepheretsa kulowa pamsika. Mu 2026, kungonena kuti "zachilengedwe, zotetezeka, komanso zosamalira chilengedwe" sikukwaniranso. 82% ya ogula amafufuza mwachangu magwero a zosakaniza, ndipo 73% amafuna. kukhazikika kotsimikizika m'malo mwa malonjezo osamveka bwino a "zobiriwira".

Makampani ayenera kupereka umboni wokwanira:

Kiehl's: "Njira Yotsatirira Zinthu Zopangira" imalola ogula kusanthula ma QR code kuti awone malo olima, nthawi yokolola, ndi malipoti a labu.

Makampani a Estée Lauder: Iwo afalitsa deta ya carbon footprint ya makampani awo, ndipo alonjeza kuti apanga ma phukusi 100% obwezeretsanso kapena ogwiritsidwanso ntchito pofika chaka cha 2026.

zobiriwira: Amagwiritsa ntchito kafukufuku wa Life Cycle Assessments (LCA) wa chipani chachitatu kuti awulule zambiri zokhudzana ndi chilengedwe kuyambira pakuchotsa zinthu zopangira mpaka kutaya.

Lipotilo linanena kuti pamsika womwe "aliyense amanena kuti ndi wosamalira chilengedwe," makampani okha omwe ali ndi unyolo wowonekera bwino wa zinthu, deta yotsimikizika, ndi zolinga zoyezedwa adzapambana.

Gawo 05: Kufunika kwa Maganizo

Chaka cha 2026 chidzakhala chaka "Kusamalira Mwamaganizo" Malire a chisamaliro cha khungu akufalikira mpaka ku miyambo ya "kuchiritsa thupi ndi maganizo". 68% ya ogula ali okonzeka kulipira mtengo wapatali pazinthu zomwe zimatonthoza mtima wawo.

Zodzoladzola za ubongo Ndi njira yofunika kwambiri pano. Zogulitsazi zimayang'ana kwambiri kulumikizana kwa "Khungu-Mitsempha-Maganizo", pogwiritsa ntchito zosakaniza zinazake kuti zilamulire ma neurotransmitters kuti agwire ntchito ziwiri monga "chisamaliro chamkati + chitonthozo chamkati."

Mzere wa "Senses" wa Shiseido: Muli GABA, yomwe deta yachipatala ikuwonetsa kuti imatha kuchepetsa kuchuluka kwa mahomoni opsinjika pakhungu ndi 23% pomwe imachepetsa nkhawa.

Atelier Cologne: "Chisamaliro Chonunkhira Cha Maganizo" chawo chimagwiritsa ntchito mafuta ofunikira monga lavenda ndi bergamot omwe amachita zinthu pogwiritsa ntchito mankhwala akakhudzana ndi khungu kuti apereke chithandizo cha "kusamalira khungu + aromatherapy" nthawi imodzi.

Ogula akufunafuna zinthu zomwe zingawathandize kuchepetsa liwiro lawo ndikugwirizananso ndi iwo okha. Chisamaliro cha khungu chikusintha kuchoka pa "ntchito" kukhala "Mwambo wochiritsa," kuthandiza ogula kupeza nthawi yamtendere m'dziko lothamanga.