Masiku ano, ogula zinthu zokongola samangoganizira za mphamvu ya zodzoladzola zokha koma amaika patsogolo kwambiri zomwe zimachitika akamagwiritsa ntchito. Pascal Yvon, Woyang'anira Wamkulu wa Sharon Personal Care Americas pansi pa Eternis, akunena kuti zomwe zimachitika chifukwa cha kumva kwakhala maziko a zatsopano ndi malonda mumakampani okongoletsa—ndipo pali deta yotsimikizira izi.
Zambiri kuchokera papulatifomu yovomerezeka ya Spate zikuwonetsa kuti kusaka pamwezi kwa masks ofewa a ufa kwawonjezeka nthawi 2,600. Ogula ambiri amanena kuti kusankha masks opangidwa ndi jelly-textured opangidwa kuchokera kuzinthu zam'nyanja zam'madzi kumapereka chidziwitso chapadera, kumapangitsa khungu lawo kukhala lopuma komanso lomasuka usiku. M'gawo losamalira tsitsi, kusaka kwa mwezi uliwonse kwa mankhwala opopera kwawonjezeka ndi nthawi 14,700, pomwe mafuta opaka tsitsi ndi timitengo tatsitsi tawona kuwonjezeka kwa 3,600 ndi 3,500 motsatana.
Kuchulukirachulukira kwazinthu zatsopanozi kukuwonetsa kufunitsitsa kwa ogula mosalekeza. Zogulitsa zomwe zimathandizira kukhazikika kwamalingaliro, ndikuphatikiza kukhudza, kununkhira, ndi kukopa kowoneka m'mipangidwe yawo zikuchulukirachulukira. Nkhaniyi ikuwunika zomwe ogula amafuna pakusamalidwa khungu ndi tsitsi kutengera momwe amasakira kukongola ndi chisamaliro chamunthu mu Epulo 2025.
Global Cosmetics Innovation Trends Gawo 01: Zochitika Zosamalira Khungu - Ma ampoules ndi zida za LED
Ogula amayembekezera kwambiri zinthu zokhuthala kwambiri. Ogula amakono amakumana ndi mavuto monga kukhala maso mochedwa, kupsinjika maganizo, komanso kuipitsa chilengedwe, zomwe zimapangitsa khungu lawo kukhala losachedwa kukhudzidwa komanso losawoneka bwino. Zinthu zokhuthala kwambiri zimakhala ndi zosakaniza zogwira ntchito ndi 30-50% kuposa zinthu wamba, zomwe zimathandiza "kukonza mwachangu kwakanthawi kochepa."
Mwachitsanzo, zinthu zodziwika bwino za ampoules zimaphatikizapo ma ampoules a Centella Asiatica (omwe ali ndi Centella extract 5-10%) ndi ma ampoule a Mediheal collagen (ma collagen okwera kwambiri kuti akonze zoletsa kukalamba). Ma ampoules nthawi zambiri amagwiritsa ntchito zopangira "zogwiritsa ntchito kamodzi" 1-2ml yokhala ndi mapangidwe otsitsa, zomwe zimapereka chidziwitso pa "mlingo wolondola" womwe umapangitsa ogula kumva kuti ntchito yawo yosamalira khungu ndi "yothandiza." Ma ampoules ena amakhala ndi makampeni a "masiku 7/14-masiku XNUMX", kulimbikitsa "zosintha zowoneka bwino" kudzera muzithunzi zofananitsa zisanachitike ndi pambuyo pake kuti akwaniritse chikhumbo cha ogula cha zotsatira zowoneka.
Zophimba nkhope za ufa wofewa zakhala gulu lina lodziwika bwino, ndipo kufufuza mwezi uliwonse kumawonjezeka ndi nthawi 2,600. Zophimba nkhope zimenezi nthawi zambiri zimagwiritsa ntchito alginate complexes kuti zipange mawonekedwe a rabara/jelly, monga momwe Dr.Jart+'s Cryo Rubber Mask imachitira. Mosiyana ndi zophimba nkhope zachikhalidwe, mawonekedwe awo ozizira komanso ogundana amapangitsa kuti zikhale zosangalatsa kwa ogwiritsa ntchito. "Kumva kutsekeka" pochotsa chophimba nkhope kumapanga kukumbukira bwino, zomwe zimasiya chithunzithunzi champhamvu kwa ogula achinyamata.
Ma Brand nawonso achepetsa kugwiritsa ntchito pogwiritsa ntchito njira zokhazikika. Ngakhale pamafunika masitepe awiri (kuyika ampoule poyamba, kenako chigoba), malangizo omveka bwino (mwachitsanzo, ma ampoules opakidwa pawokha + masks opangidwa kale) tsitsani chotchinga kuti mugwiritse ntchito, ndikuyika maskswa kuti asamalire kwambiri usiku. Maonekedwe awo owoneka bwino a gel awapanganso kukhala odziwika bwino pazama TV, pomwe ogwiritsa ntchito amagawana makanema ogwiritsa ntchito pa Instagram ndi X, ndikuyendetsa organic virality.
Zogulitsa zoyendetsedwa ndi ukadaulo zimakhalabe zotchuka, zida za LED zikuwona kuwonjezeka kwakusaka pamwezi ka 2,400. Zosasokoneza, chisamaliro cha salon-grade chomwe chimachotsa maulendo pafupipafupi kupita ku zipatala za kukongola zimagwirizana ndi moyo wamakono wothamanga. Zitsimikizo zovomerezeka (mwachitsanzo, zida za Dr. Dennis Gross zovomerezedwa ndi akatswiri a dermatologists) amagwiritsa ntchito deta yasayansi kuti athetse kukayikira za "msonkho wa kukongola kwa IQ," kulimbikitsa ogula ambiri kuyesa ndi kulandira mankhwalawa.
Gawo 02: Mitundu Yatsopano Yosamalira Tsitsi - Zopopera, Zopaka, Ndodo, ndi Maonekedwe Oseketsa
Posamalira tsitsi, ogula tsopano amafunafuna njira zothetsera masitayelo kupitilira kuyeretsa koyambira.
Zojambula zosangalatsa monga thovu, mousse, ndi gel zikuwonekera, zomwe zimapindula kudzera mu micro-emulsification kapena matekinoloje a jekeseni wa mpweya omwe amapanga mitambo ngati mitambo. Zogulitsa izi zimapereka mawonekedwe a thovu ochepetsa nkhawa komanso kuziziritsa kwa gel, kusintha chisamaliro cha tsitsi kuchokera ku ntchito yapakhomo kukhala yosangalatsa.
Zitsanzo zikuphatikizapo Aveda Nutriplenish ™ Moisturizing Foam, yomwe imagwiritsa ntchito jekeseni wothamanga kwambiri kuti apange thovu lakuda ndi hibiscus Tingafinye ndi lipids zomera kuti "decompressive kneading", ndi Ouai Wave Spray, gel osakaniza okhala ndi mchere wam'nyanja ndi hydrolyzed tirigu mapuloteni omwe amapewa "kukhuthala kwachikhalidwe".
Zopopera zatsopano monga Colour Wow Money Mist shampoo youma imagwiritsa ntchito ukadaulo wapamwamba kwambiri wa atomization kuti nanonize wowuma wa mpunga ndi mafuta a argan, kupanga chishango chosawoneka choteteza tsitsi. Zopangira tsitsi zokhala ndi ndodo, zosakanikirana ndi sera za zomera ndi batala wa shea, zimakhala zolimba kutentha kwa chipinda koma zimasungunuka mwamsanga zikakhudzana ndi kutentha kwa thupi, zomwe zimapereka chidziwitso chapamwamba.
Kusamalira tsitsi sikungokhudza zachilendo; adakhazikika muukadaulo watsopano wa emulsification ndi mapangidwe olimba a boma, kuyika patsogolo kusavuta, kusangalatsa, komanso magwiridwe antchito ambiri. Pamapeto pake, amathetsa greasiness ndi zovuta zazinthu zachikhalidwe pomwe akupereka kufunikira kwamalingaliro.
Gawo 03: Zatsopano za Niche - Kusamalira Milomo Yonyamula ndi Mafuta Opaka Mafuta
Deta ya Spate ikuwonetsa kuchuluka kwa anthu omwe amafufuza mafoni okhala ndi malo osungira milomo , monga Rhode Lipstick Phone Case—kufalikira komwe kumalola ogula kusintha chisamaliro cha milomo akamapita.
Cholembera cha CRYSTALWING Golden chili ndi mbiya yachitsulo yozungulira komanso nsonga ya ceramic ya 0.5mm kuti igwiritsidwe ntchito molondola komanso mosavuta. Kufunika kwa mawonekedwe a jelly kwakula ndi 113.1% chaka ndi chaka, ndi zinthu zodziwika bwino monga elf Jelly Pop Lip Oil (jelly yofanana) ndi AYUNA Moonlight Elixir (yonunkhira bwino komanso yapamwamba). Kirimu ya Shihyo's Timeless Cream imapereka mawonekedwe ofanana ndi ayisikilimu omwe ndi opepuka pakhungu lamafuta nthawi yachilimwe.
Gawo 04: Zopangira Zonyamula Tsitsi - Ma Ampoules, Scalp Massagers, ndi Roller
Kupanga kasamalidwe ka tsitsi ndi njira ina yofunika kwambiri. Molimbikitsidwa ndi skincare, ma ampoule atsitsi awona kuchuluka kwakusaka chaka chatha.
L'Oréal Paris Anti-Hair Loss Ampoules ali ndi Aminoxyl, safflower glucoside, ndi arginine kuti adyetse m'mutu komanso kuchepetsa kugwa kwa tsitsi. Shampoo yaku Korea ya UNOVE's Deep Repair Ampoule, yokhala ndi mapuloteni 30, ma amino acid complexes, ndi mafuta 5 opangidwa ndi mbewu, idapambana mphoto za 2024 elle za shampoo yabwino kwambiri.
Kusaka kwa ma scalp massager kwachulukitsa kuwirikiza kawiri pachaka, kuwonetsa kufunikira kwa ogula kuti akhale ndi thanzi la m'mutu kudzera m'zida monga OSIM uScalp Pulse (kutsogolo/kubwerera kumbuyo kuti mupumule), Breo scalpmini2 (kuphatikiza, kapangidwe kosalowa madzi), ndi Panasonic EH-HE94 (yopanda zingwe, kutikita kwamagetsi yamagetsi ambiri).
Zodzigudubuza tsitsi, monga Foligain's non-invasive scalp roller yokhala ndi singano 540 zosapweteka za titaniyamu (0.25mm), zikuyamba kukopa pakutulutsa khungu lakufa komanso kuyamwa kwazinthu.
Gawo 05: Zochitika Zam'tsogolo - Kusintha Kwamunthu, Kusinthika, ndi Kulumikizana Mwamalingaliro
Katswiri wofufuza za kukongola kwa spate Yvon akuneneratu kuti zamtsogolo zokhuza chisamaliro chamunthu zidzayang'ana mbali zisanu zofunika: kusinthira makonda, zinthu zanzeru zosinthira nyengo, kukongola kwamalingaliro, komanso zokumana nazo zambiri.
Mu 2024, chaka chopambana cha AI, ukadaulo ukukulirakulira kukongola kwa R&D-makamaka pakuwunika zofunikira za ogula kuti ziwongolere chitukuko chamunthu payekha.
Mwachitsanzo, mndandanda wa POLA “APEX” waku Japan umagwiritsa ntchito AI kuyeza ma metric 87 apakhungu ndikupanga ma formula oletsa kukalamba. Mtundu waku US Proven umapita patsogolo, pogwiritsa ntchito ma algorithms a AI kusanthula ma data 80 miliyoni a dermatological kuti apange chisamaliro chamunthu payekha.
"Masinthidwe a AI, zosakaniza zogwiritsira ntchito biotech, ndi mapangidwe anzeru akukonzanso chisamaliro chaumwini," Yvon akutsindika. "Zogulitsa zamakono zimayenera kubweretsa zokumana nazo zapadera ndikusunga thanzi la khungu ndi tsitsi… Lingaliro ili lili m'gulu lathu lazinthu (zakampani), pomwe yankho lililonse limayenderana bwino ndi kukopa kwazinthu zambiri."
Part 06: Zodzoladzola Zomwe Zimapereka Kufunika Kwamalingaliro kwa Ogula
Ogula amakono amakumana ndi zovuta zosiyanasiyana m'moyo monga kusowa tulo komanso kupsinjika kwa kuntchito, zomwe zimapangitsa kuti pakhale kufunikira kwazinthu zokongola zomwe zimachepetsa malingaliro ndikuwongolera thanzi labwino.
Malinga ndi a Sohu otsogola kwambiri pa intaneti ku China, "machiritso amalingaliro" adakhala mawu ofunikira kwambiri pamsika wamafuta wa 2024, pomwe kugulitsa kwazinthu zamachiritso kukukula ndi 212% pachaka. Lipoti la 2022 Youth Beauty & Care Interest Trends likuwonetsa kuti mawonedwe a kukongola kwamalingaliro ndi makanema osamalira khungu pa Bilibili adakula ndi 8.4 nthawi pachaka mu 2022, ndikuwunikira "kutengeka" ngati njira yotsogola kwambiri pazokonda zachinyamata.
Milandu yamtundu wapadziko lonse lapansi ikuphatikiza:
Cholinga cha BYREDO's First Emotions Limited Collection ndikubweretsa malingaliro a chikondi choyamba. Mndandandawu uli ndi mitundu yolimba mtima komanso mawonekedwe abwino kuti apereke chisangalalo chamaganizo. Mwachitsanzo, mtundu wa maso a State of Emotions wa mitundu isanu umagwiritsa ntchito mitundu yowala komanso yoyera kuti iwonetse mitundu yosiyanasiyana ya chikondi, zomwe zimapangitsa kuti pakhale mgwirizano ndi kukongola kwa chikondi.
Mzere wa skincare wa Aromatherapy Associates umapereka mayankho omwe akuwunikiridwa pamikhalidwe yosiyanasiyana, pogwiritsa ntchito aromatherapy kuthandiza ogula kuthetsa kupsinjika ngati njira yake yayikulu.
"Brainwave Perfume Chamber" ya L'Oréal ya YSL Beauty's "Brainwave Perfume Chamber" ya L'Oréal ndizochitika zatsopano zomwe zimagwiritsa ntchito ukadaulo kuthandiza ogula kupeza zonunkhiritsa zogwirizana ndi malingaliro awo, kuphatikiza kukongola ndi luntha lamalingaliro.
Zomwe zikuchitika komanso zochitika izi zikuwonetsa kuti zinthu zokongola zomwe zikuphatikiza chisamaliro cham'maganizo zikukula mwachangu, zomwe zikuwonetsa kufunikira kozama kwa ogula kumveka bwino kwamaganizidwe pamodzi ndi magwiridwe antchito.
Leecosmetic: Wopanga Cosmetic Contract Wodzipereka ku Kukongola Kwatsopano
Monga mtsogoleri wotsogola pantchito yokongola, Leecosmetic amasankha mozama zosakaniza zapadziko lonse lapansi zopangira zinthu zapamwamba kwambiri. Kupyolera mu matekinoloje apamwamba a eni eni, timakulitsa magwiridwe antchito ndikuwonetsetsa chitetezo, kupereka ntchito zopangira makontrakitala apamwamba kumakampani okongola padziko lonse lapansi.
Tasintha njira zachikhalidwe za OEM/ODM ndi njira yolumikizirana yophatikiza Innovation R&D – Flexible Production – Market Translation. Ntchito zathu zomwe zasinthidwa ndi izi:
Zatsopano zakumapeto-pa-mapeto: Kupanga zinthu mwapadera, kubwereza kwa formula (zoletsa kukalamba/kukonza), ndi kamangidwe ka ma phukusi ogwirizana ndi mitundu yomwe ikubwera.
Kupanga kosinthika: Kuthandizira kupanga magulu ang'onoang'ono okhala ndi madongosolo otsika kwambiri amakampani, zomwe zimathandizira kuyesa kwamsika mwachangu komanso kupanga zatsopano zotsika mtengo.
Pogwiritsa ntchito nkhokwe yathu yapadziko lonse lapansi, timafufuza mosalekeza zotetezedwa, zogwira ntchito kwambiri komanso zokhazikika. Monga mnzako wothandizana nawo pazachilengedwe za kukongola, Leecosmetic idadzipereka kuti ikule ndi makasitomala athu.
Lumikizanani: https://leecosmetic.com/contactus/
