Nō nā tata nei i whakaputa te whare rangahau AAK i tana pūrongo mō te au o te tau 2026, "He Wā Hou o te Oranga, te Hangarau me te Pono." E whakaatu ana te pūrongo kei te neke atu te umanga tiaki whaiaro i te whai i te "kia ataahua" anake, ā, kei te tomo mana ki tētahi wā maha-ahu kua tautuhia e Oranga × Hangarau × Uara Kare ā-roto.
Wāhanga 01: Te Oranga hei Ataahua Tiaki Kiri Hou
E ai ki te pūrongo, kei te huri te arorau mākete o te umanga tiaki kiri i te tau 2026. Kāore ngā kaihoko e rapu noa i ngā whakapainga whakapaipai o waho; kei te whakatairanga rātou i te tiaki kiri e whakatairanga ana i te "hauora ā-roto."
E whakaatahia ana tēnei panonitanga i roto i te whakapai ake hanganga o ngā raraunga tono a ngā kaihoko. Kei te piki haere te maha o ngā hua e whakawhanakehia ana huri noa i te whakahoutanga pūtau, te whakatikatika ārai, me te taurite o ngā moroiti. I Haina—he mea nui mākete whakapaipai o te ao—kua neke atu i te 10.5 piriona RMB te mākete tiaki kiri microbiome, me te tere tipu ā-tau (CAGR) o te 26%.
Kei te whānui haere te whakamahinga o ngā kai e pai ana ki te microbiome mai i te tiaki kanohi ki te tiaki kiriuhi, te tiaki waha, me te tiaki tinana, ka hangaia he rauropi whakawhiti-āhuatanga. He mea nui, ko te whakaaetanga a te FDA i te tau 2025 mō te huakita tuatahi i hangaia hei rongoā i te dermatitis atopic he tohu i te peke pūtaiao mai i te "whakapaipai" ki te tiaki taumata "rongoā", e pana ana i te tirohanga a te kaihoko mō te "hauora kiri" mai i te maimoatanga taumata-mata ki te taurite taiao.
E whakatūpato ana te pūrongo, ko ngā waitohu e mau tonu ana i roto i ngā kōrero papaku o te "ahua me te hanga kanohi" me te "ahua kiri" ka uaua ki te whakataetae i te tau 2026. Ko te whakataetae matua o te heke mai kei roto i te whakauru i ngā hua ki roto i tētahi anga oranga whānui, te whakapai ake i te uara o te whakaaro mai i te "whakatika i ngā raruraru" ki te "whakarei ake i te ora".
Wāhanga 02: Te Wā o te Tiaki Kiri Whaiaro-AI
E whakaatu ana ngā raraunga kei te tere te puta atu o ngā hua mākete papatipu, ā, kei te puāwai haere ngā hua motuhake, whai hua nui. Ko te tau 2026 te "Tau Tuatahi o te Whakawhaiaro." Ko te hangarau AI, i piki ake i te tau 2025, kua neke atu i te ariā ki te whakatinanatanga ahumahi, ā, kua noho hei hanganga matua mō te R&D o te reanga e whai ake nei.
I roto i te Tātaritanga: "Te Whakamana i ngā Wheako Ngaio kia Manapori"
Haut.AI (Ētonia): Mā tā rātou hangarau SkinGPT ka taea e ngā kaiwhakamahi te tukuake i tētahi whakaahua whaiaro hei whiwhi i ngā "māramatanga kiri taumata haumanu." Mā tēnei ka taea e ngā kaihoko te whakatauira i ngā pānga roa o ngā hua me te whakaatu i ngā kino ka puta mai i te parahanga me ngā hihi UV.
PanDerm (Hauora AI): Mā te ako mai i te 2.1 miriona whakaahua kiri tūturu, kua hipa ake tōna tika tātaritanga (kaute Top-1 o te 3.6/4.0) i ērā o ngā tākuta tangata kāore he āwhina AI (2.9/4.0), e whakarato ana i ngā aromatawai taumata ngaio ki te kāinga.
I roto i te Hanganga Ritenga: Te Wāwāhi i te "Whakaputa Paerewa"
Cosmax (Kōrea): Mā tā rātou tauira matapae ngota kakara AI ka puta he kakara motuhake i roto i te 3 hēkona, e ai ki te momo noho o te kaiwhakamahi, ngā manakohanga kare ā-roto, me ngā āhuatanga kiri.
Hiseido: Ka tātarihia e tā rātou kaupapa whakamātautau "AI Customized Skincare System" te momo kiri, te microbiome o te kiri tumuaki, ngā raraunga moe, me ngā tohu koiora hei whakaputa i ngā tātai ahurei. Kātahi ka aro turukihia e ngā taputapu IoT pēnei i ngā whakaata atamai me ngā pūoko mau te āhua o te kiri i te wā tūturu hei whakarerekē i ngā ōwehenga o ngā kai.
Wāhanga 03: Te Whakaurunga, te Pono Ataahua, me te Whanuitanga o te Iwi
78% o ngā kaihoko o te reanga Z e aro nui ana ki ngā waitohu e aro ana ki whaihua, i te mea ko ngā waitohu kāore i te kaha ki te urutau ki ngā momo rerekētanga ka tūpono ki te 40% o te whakarērea o ngā kaiwhakamahi. Tae noa ki te tau 2026, kua noho te whakaurunga hei "whakaritenga taketake".
Kāore ngā kaihoko e whakaae ana ki tētahi whakamāramatanga kotahi mō te ataahua. Kua piki ake te hiahia mō te meikitanga turanga mō ngā kiri pouri mā te 42% ia tau, kua neke atu i te 8.9 piriona RMB te mākete mō te tiaki makawe kakano/miripiri, ā, kei te piki tonu te tere tipu o te tiaki kiri tairongo mā te 31%.
te te whakawhānui ake i te mākete tiaki tāne he mea tino hirahira. E matapaetia ana ka eke te mākete tiaki whaiaro o ngā tāne o te ao ki te $238 piriona i te tau 2026 (CAGR o te 11.2%). Kei te whakautu ngā waitohu me te pūtaiao ngaio, me te aro ki ngā rerekētanga hanganga pēnei i te nui ake o te hanga hinu (2–3 ngā wā teitei ake i ngā wāhine) me te matotoru o te paparanga kiri mā roto i ngā rārangi "tiaki tika-ira".
Hei tāpiri atu, kei te neke haere te hokohoko mai i te "ahua tātari" ki "Kakano tūturu." Neke atu i te 65% o ngā kaihoko e whakawhirinaki ana ki ngā waitohu e whakaatu ana i te kiri tūturu. Kua whakarewahia e ngā kamupene pēnei i a L'Oréal me Curél ngā kaupapa "kāore i whakatikatikaina" e whakaatu ana i ngā kaiwhakamahi tūturu o ngā reanga rerekē, e whakaū ana i te whakaaro ko te ataahua kei roto ko ngā raina angiangi me ngā ira. Kua whanake te tono matua mai i te "ahua ataahua" ki te "he ataahua te noho ko au tonu."
Wāhanga 04: Te Whanaketanga o te Ataahua Ma
Kua huri a Clean Beauty mai i te ia whiriwhiri ki te arai whakauru ki te mākete. I te tau 2026, kāore e ranea te kī noa "he taiao, he haumaru, he pai hoki mō te taiao". 82% o ngā kaihoko e rangahau ana i ngā pūtake o ngā kai, ā, 73% e hiahia ana. manatoko ukauka kaua ki ngā kupu whakaari "kakariki" koretake.
Me whakarato e ngā waitohu ngā taunakitanga ka taea te ine:
Kiehl's: Mā tā rātou "Pūhara Whai Hua" ka taea e ngā kaihoko te matawai i ngā waehere QR hei tiro i ngā wāhi whakatipu, ngā wā kotinga, me ngā pūrongo taiwhanga.
Ngā Kamupene Estée Lauder: Kua whakaputaina e rātou ngā raraunga mō te tapuwae waro mō ā rātou waitohu, me te whakapau kaha ki te hangarua, ki te whakamahi anō rānei i ngā takai katoa tae noa ki te tau 2026.
Koura: Ka whakamahia e rātou ngā Aromatawai Huringa Ora (LCA) a te hunga tuatoru hei whakaatu i ngā raraunga pānga taiao mai i te tango rauemi mata ki te whakakorenga atu.
E kī ana te pūrongo i roto i tētahi mākete e "kī ana te katoa he hoa taiao rātou," ko ngā waitohu anake he mekameka tuku mārama, raraunga ka taea te manatoko, me ngā whāinga kua inehia ka toa.
Wāhanga 05: Uara Hinengaro
Ko te tau 2026 te tau "Tiaki Karekau" Ka uru te ao whānui ki roto. Kei te horapa ngā rohe o te tiaki kiri ki ngā tikanga "whakaora hinengaro-tinana". E 68% o ngā kaihoko e pai ana ki te utu nui mō ngā hua hei whakamarie i ō rātou kare ā-roto.
Ngā rongoā neurocosmetics Koinei te ia matua o te ao i konei. E arotahi ana ēnei hua ki te hononga "Kiri-Ira-Kare ā-roto", mā te whakamahi i ngā kai motuhake hei whakahaere i ngā neurotransmitters mō te pānga rua o te "tiaki ā-kiri + whakamarie kare ā-roto."
Te Rārangi "Senses" a Shiseido: Kei roto ko te GABA, e whakaatuhia ana e ngā raraunga haumanu ka taea te whakaiti i ngā taumata homoni ahotea kiri mā te 23% me te whakamamae anō hoki i te manukanuka.
Te Whare Atamira o Köln: Ka whakamahia e tā rātou "Manaaki Kakara Hinengaro" ngā hinu kakara pērā i te lavender me te bergamot e tauhohe matū ana ina pā ki te kiri hei whakarato i tētahi wheako "tiaki kiri me te aromatherapy" i te wā kotahi.
Kei te rapu ngā kaihoko i tētahi wheako o ia rā e āhei ai rātou ki te whakaroa me te hono anō ki a rātou anō. Kei te huri te tiaki kiri mai i te "mahi" hei "karakia whakaora," hei āwhina i ngā kaihoko ki te kimi i ngā wā o te rangimārie i tēnei ao tere haere.
Leecosmetic: Te whakamahi rauemi mata mai i nga kamupene rongonui o te ao
Whakapā: https://leecosmetic.com/contactus/
