ʻO ka ʻoihana cosmetic kekahi o nā ʻoihana paʻakikī loa e komo ai. Me kāna hoʻokūkū ʻokiʻoki, inā ʻaʻole ʻoe i alakaʻi kūpono, e paʻakikī ana ke ola o kāu brand! I loko o kā mākou mau makahiki o ka ʻike ma ke ʻano he mea hana pilikino eyeshadow palette, ua ʻike mākou i nā hōʻailona he nui i hāʻule pōʻino a lanakila nui.
Inā makemake ʻoe e hoʻomaka i kāu ʻoihana palette eyeshadow kūʻai nui, pili wale kāu kūleʻa i kāu mau hana kūʻai. Akā ke ulu nei ke kūʻai aku ʻana no ka ʻoihana cosmetic i kahi wikiwiki loa. Ma ke ʻano he mea hana palette eyeshadow kūʻai nui, ua ʻike pono mākou i nā pilikia kūʻai aku āu e alo ai. A no kou ʻoluʻolu, ua wehewehe mākou iā lākou ma lalo nei.
1. honua kikohoʻe:
Inā ʻaʻole ʻoe e hoʻohana i ka ʻāina kikohoʻe, ʻoi aku ka maikaʻi o kāu hōʻailona pilikino eyeshadow palette. Ua hala nā lā āu e hana ai, ʻo ka hoʻopuka ʻana i kahi palapala hoʻolaha a hāʻawi i nā palapala i nā poʻe ma ke alanui.
Inā makemake ʻoe e hōʻoia i ka hoʻohana ʻana o kāu kālā kālepa i kona hiki piha, pono ʻoe e hoʻohana iā Google, Facebook a me nā hoʻolaha ʻē aʻe. Hoʻohana ka hapa nui o nā hōʻailona i kēia manawa i ka hui ʻana o nā hana kūʻai pūnaewele a me waho e hoʻonui i ka hopena.
2. ʻO ke au milenial:
Wahi a ka noiʻi, hāʻawi nā millennials a me Gen X i 50% o nā kūʻai pūnaewele. Ua lilo lākou i mea nui loa ma laila. ʻO ka mea i hānau ʻia i ka makahiki 90 ua kapa ʻia ʻo ia he millennial, a ʻo ka mea i hānau ʻia i ka makahiki 2000 ua kapa ʻia ʻo Gen X.
Ua ulu maoli kēia mau hanauna me ka ʻenehana, ʻoi aku ka ʻoi aku o ka ʻenehana ma mua o nā hanauna ʻē aʻe. Ua ala nui lākou a makemake i nā hui a me nā hōʻailona e hoʻohana i kā lākou mau kumuwaiwai no ka maikaʻi o ke kaiāulu.
No ka hoʻopaʻa ʻana i kēia demographic koʻikoʻi, pono ʻoe e hoʻohana akamai i ka marketing digital a influencer.
3. Multipolarization:
ʻO ka multipolarization i nā huaʻōlelo kūʻai e pili ana i kahi kūlana i ka wā e ʻai ai nā mea kūʻai aku i nā huahana kikoʻī o nā hōʻailona like ʻole i ka manawa like. ʻO kēia ka hopena i ka haʻahaʻa o ka mea kūʻai aku. ʻO ka mea pōʻino, ʻoi aku ka haʻahaʻa o nā mea kūʻai aku a me nā mea hoʻohana nani ma ke ʻano o ka kūpaʻa brand.
ʻO kēia ke kumu e pono ai ʻoe e kūʻai aku i kāu hōʻailona pilikino eyeshadow palette me ka hoʻomau a me ka ikaika! A i ʻole, e hoʻololi kāu mea kūʻai aku i kahi brand palette eyeshadow kūʻai nui.
4. Ka paulele ole:
ʻO kekahi pilikia ʻē aʻe me ka ʻoihana palette eyeshadow lepili pilikino ʻaʻole "hilinaʻi ʻia" nā mea kūʻai aku. Ua nui nā hanana i ka wā i loaʻa ai nā metala koʻikoʻi a weliweli i nā huahana hoʻonaninani. Ma muli o ia mau hanana, makaʻu nā mea kūʻai aku e hoʻāʻo i nā huahana hou.
ʻO kēia kahi e komo ai ka influencer marketing. E hoʻāʻo wale nā kānaka i kahi huahana hou inā ʻōlelo kekahi iā lākou. No laila, inā ʻike lākou i hoʻokahi a ʻoi aku paha nā influencers e hāʻawi ana i kāu palette eyeshadow hōʻailona pilikino i ka hoʻōho a hilinaʻi i kāu hōʻailona, e hāʻawi paha lākou iā ia.
5. ʻOi aku ka waiwai ma mua o ka maʻalahi:
ʻAʻole kēia manaʻo he mea maʻalahi kāu mau palette eyeshadow kūʻai nui, akā hele lōʻihi ka hiʻohiʻona nani. Inā manaʻo a nānā maikaʻi ka eyeshadow, aia nā kūlana kiʻekiʻe e hiki ke kūʻai aku no ke kumukūʻai ʻoi aku.
ʻO ia ke kumu e hana nui ai ka pāpaʻi i kāu ʻoihana cosmetic. E hoʻomanaʻo, ʻaʻole hiki i nā mea kūʻai ke ana i ka maikaʻi o kāu huahana hoʻonaninani. Hoʻokumu wale ʻia kā lākou mau hoʻoholo i ka hoʻopili ʻana o nā huahana cosmetic. No laila, e hōʻoia ʻoe e kau nei i ka manaʻo nui i kāu huahana a ʻōwili pale.
Welina mai e hahai mai iā mākou ma Facebook, YouTube, Instagram, Twitter, Nails etc.
